HotelFriend
One platform for hotel reservations, distribution, guest experience and automated payments
By HotelFriend AG · 3.3/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Independent hotels and guesthouses in the DACH region
- Hotel chains and multi-property groups that want one system
- Serviced apartments, long-stay and holiday park operators
- Cruise and river cruise operators needing offline check-in and payments
- Event venues and conference hotels managing group bookings
Ideal size: 1–3 users (CORE); unlimited users (FLEX, Signature) people · Independent or growing hotel operators, from single properties to multi-property groups
Not for
- Buyers who want a fixed, pre-packaged system with no configuration (CORE is the standardized option)
- Buyers who need published prices for custom Signature builds (quote-based)
Value metrics scorecard
Time-to-Value
Not recorded
We have not recorded how this tool is set up yet.
Total Cost of Ownership
$1,872/yr
Starts at $360 · EUR prices; no USD price published. CORE from €30/mo (€360/yr); FLEX from €156/mo; Signature custom quote
Implementation Friction
3/5
Engineering + admin effort required
Value-Position score
out of 5 · computed from our data
- Annual cost (25%)
- 50%
- Time-to-value (25%)
- 50%
- Ease of setup (25%)
- 47%
- Published pricing (13%)
- 100%
- Support (13%)
- 75%
Cost, time-to-value and ease of setup are ranked against other Hospitality & Restaurants tools. Anything not recorded counts as 50%.
How the score is builtFull cost breakdown
Mandatory implementation fee
None
Plan limits
CORE: 1-3 users; FLEX: unlimited users; Signature: unlimited users
Add-on costs
- None
Company & support
Who is behind HotelFriend, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsPlan not stated
- Community forumNot listed
- Help centre / docsNot listed
- Dedicated account managerNot listed
- In person / on-sitePlan not stated
- Hours
- Not recorded
- Response time
- 1–5 minute support response (vendor claim)
Dedicated ticket and premium support and on-site visits are offered. The pricing table lists online and on-site support for FLEX and Signature, and none for CORE.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where HotelFriend sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown (on cost, of those that publish a price), so about half sit on each side of each line. The hatched "On request" strip holds 1 vendor that publishes no price, placed by Days to value only: never on the price scale, so never read as cheap. Not plotted (no values for these axes): HotelFriend, innRoad, Bookerville, ForeTees.
Companies on the chart 6 / 10
- HotelFriend
- Lodgix
- innRoad
- Bookerville
- ForeTees
- Jonas Chorum
Add or change companies
Up to 10 companies including HotelFriend. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What HotelFriend ships in AI, and what it asks of your ecosystem.
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
HotelFriend is a German hotel property management system covering reservations, channel distribution, guest communication, automated payments and housekeeping. It is sold as three packages: CORE from €30 per month, FLEX as a modular build from €156 per month, and Signature as a custom project. Cloud, on-premises and hybrid hosting in Germany are offered, and the vendor claims GDPR compliance, though no security certification page is among the sources.
Frequently asked questions
How much does HotelFriend cost?
CORE starts at 30€ per month and FLEX from 156€ per month. Signature is quoted on request. Prices are in euros, and FLEX includes a 7-day free trial.
Where is hotel data hosted and is it GDPR compliant?
Cloud, on-premises or hybrid hosting is offered, with data securely hosted in Germany. The pricing page states that all plans include GDPR compliance and PCI DSS payment security. No security certification report is listed.
How long does setup take?
The home page states setup takes up to 6 days. The FLEX comparison lists 1–2 weeks, and multi-property or complex integrations take longer.
What support is included?
Dedicated ticket and premium support, on-site visits and training are offered. The pricing table lists online and on-site support for FLEX and Signature, and none for CORE.