Metadata.io
AI agents that build, launch and optimize B2B paid campaigns across 12 channels, with human budget control.
By Metadata.io · 4.6/5 verified-buyer score
Positioning guardrails
Best for
- Enterprise B2B demand and revenue teams expected to create demand from paid media, not just capture it.
- Marketing teams that want audience creation, creative production and campaign execution in one product instead of across point tools.
- Lean paid-media teams that need campaign throughput without linear hiring.
- Organizations that want to connect ad spend to CRM pipeline and revenue rather than channel-native metrics.
- Technical teams that want to drive campaigns headlessly from their own AI agents.
Ideal size: 10-50 people · Enterprise or scale-up B2B demand-gen team with CRM-tracked pipeline
Not for
- B2C or ecommerce advertisers optimizing to purchases rather than B2B pipeline.
- Buyers who require a published, self-serve price list before a demo.
- Teams unwilling to delegate execution or set up approval workflows for an autonomous agent.
- Companies without a CRM or clear pipeline reporting to measure campaign impact against.
Value metrics scorecard
Time-to-Value
~30 days (campaigns launch in hours)
~30 days to first production value
Total Cost of Ownership
$0/yr
Starts at $0 · Custom annual proposal scoped to channels under management, managed ad spend, and how much campaign execution your team delegates. No public price list.
Implementation Friction
2/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Not published; scoped per team on a demo.
Add-on costs
- None
Company & support
Who is behind Metadata.io, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsPlan not stated
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Site navigation links to Tutorials, Support & Docs for self-serve help; the security page refers customers to contact the support team, but no support channel tiers, hours or SLAs are published.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Metadata.io sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Metadata.io
- Lago
- Plaid
- Bombora
- Hightouch
- Terret
Add or change companies
Up to 10 companies including Metadata.io. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Metadata.io ships in AI, and what it asks of your ecosystem.
AI features shipped
Vendor documents AI agents that build audiences, generate ad creatives, landing pages and commercials, then set up, run and optimize campaigns autonomously; a MetadataONE assistant runs campaign work from ChatGPT, and the platform is exposed to external agents over MCP.
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Metadata.io is an execution layer for B2B paid media: AI agents build audiences, landing pages, ad creatives and commercials, then set up, run and optimize campaigns across 12 channels including LinkedIn, Google, Meta and ChatGPT Ads, while your team keeps goals, budgets and approvals. It connects to Salesforce, HubSpot, Snowflake and Amazon S3, exposes 160 tools over MCP, and reports company-level engagement against CRM pipeline. Pricing is scoped per team on a demo; no public price list. SOC 2 Type II, ISO 27001, ISO 27701.
Frequently asked questions
What does Metadata.io actually do?
It is one product for B2B advertising: it builds target audiences, produces landing pages, ad creatives and commercials, then sets up, runs and optimizes paid campaigns programmatically across 12 channels. Your team sets goals, budgets and approval requirements; the agents execute within those controls.
How is pricing determined, and is there a public price list?
No. Pricing is scoped per team after a demo and depends on three things: the channels under management, the managed ad spend the agents handle, and how much execution work you delegate. Adding channels changes the price, and your team retains budget and approval authority.
Can we keep control over spend and approvals?
Yes. Set campaign budgets, spend caps, pacing and approval requirements; the platform documents that agents run and optimize within your account controls, and destructive actions such as launching campaigns with real budget are gated behind human approval.
Which systems does it integrate with?
CRM (Salesforce, HubSpot, Pipedrive), marketing automation (HubSpot Marketing Hub, Pardot, Oracle Eloqua), ad channels (LinkedIn, Google, Meta, X, Microsoft, ChatGPT, Reddit), ABM and intent data (Bombora, G2), and analytics and warehousing (Google Analytics, Snowflake, BigQuery, Zapier, Amazon S3).
Can we run it from our own AI agent?
Yes. Metadata exposes the platform over MCP with 160 tools spanning audiences, campaigns, creative, paid search and attribution, including 65 read-only tools and 39 destructive ones. You can connect Claude Code, Claude Desktop or a custom agent with a key you mint yourself.
Will it pass an enterprise security review?
Metadata publishes SOC 2 Type II, ISO 27001 and ISO 27701 certifications, a Data Processing Addendum, encryption in transit and at rest, access controls with MFA, and regular internal and external audits. Customers can request certifications and compliance reports, and the vendor offers a security review walkthrough.