Metadata.io
Autonomous B2B advertising: AI agents build audiences, creative and campaigns, then run and optimise them across 12 channels.
By Metadata, Inc. · 4.6/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Enterprise B2B demand generation teams running paid media across multiple channels (LinkedIn, Google, Meta, Reddit, display, CTV, audio).
- Marketing teams that want AI agents to build audiences, creative and campaigns while keeping budget and approval control.
- Lean paid-media teams that need to scale campaign throughput without adding linear headcount.
- Teams that need company-level ad engagement tied back to CRM pipeline and revenue.
Ideal size: 10–100+ (demand gen / paid media) people · Mid-market to enterprise B2B with an active paid media program
Not for
- B2C or consumer brands; the product is built for B2B account-based demand creation.
- Buyers who want a self-serve product with published list pricing and instant signup.
- Companies with no active paid media budget or CRM/attribution data to work from.
- Teams unwilling to delegate audience, creative and campaign execution to AI agents.
Value metrics scorecard
Time-to-Value
~4–6 weeks
~30 days to first production value
Total Cost of Ownership
On request
Custom annual contract scoped by channels under management, managed ad spend and the execution work you hand over; no public price list.
Implementation Friction
3/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Not published; scope and price are agreed per team on a demo.
Add-on costs
- None
Company & support
Who is behind Metadata.io, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsPlan not stated
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Help center at help.metadata.io publishes roughly 275 articles across Metadata Classic and MetadataONE plus a Contact support link. No support phone line, email address, live-chat hours or response SLA is published.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Metadata.io sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Metadata.io
- Lago
- Juro
- LeanData
- Terret
- Blend
Add or change companies
Up to 10 companies including Metadata.io. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Metadata.io ships in AI, and what it asks of your ecosystem.
AI features shipped
Homepage and company page describe AI agents that create audiences, landing pages, ad creatives and commercials, then set up, run and optimise campaigns across 12 channels, with humans approving budgets. Developer docs describe a vendor MCP server exposing 160 tools (65 read-only, 56 write, 39 destructive).
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Not recorded
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Metadata.io (Metadata, Inc.) is an autonomous B2B advertising platform: AI agents build target audiences, landing pages, creatives and commercials, then set up, run and optimise campaigns across 12 paid channels. Teams keep budget, spend caps and approval controls, and see company-level ad engagement tied to CRM pipeline. Pricing is scoped per team based on channels, managed ad spend and execution scope; there is no public list price. SOC 2 Type II, ISO 27001 and ISO 27701. A native MCP server exposes 160 tools.
Frequently asked questions
How is Metadata.io priced?
There is no public price list. Metadata scopes a proposal per team based on the channels you run, the managed ad spend its agents handle, and how much campaign execution work you hand over. The process starts with a demo walkthrough of audiences, campaign production, execution and optimisation, followed by a discussion of scope.
What does the AI actually do versus my team?
AI agents build target audiences, create landing pages, ad creatives and commercials, then set up, run and optimise campaigns across 12 channels. Your team keeps strategy, goals, budgets, spend caps and approval requirements, and nothing launches without your approval. The vendor positions this as humans leading and AI executing.
Can we connect our own AI assistant or agents?
Yes. Metadata exposes its platform over MCP with 160 tools covering audiences, campaigns, creative, paid search and attribution. Technical teams can point Claude Code, a stdio client or a custom agent at the vendor's MCP server, and 65 read-only tools are safe to call freely while 39 destructive tools touch budget or launch campaigns.
Which systems does it integrate with?
CRM integrations include Salesforce, HubSpot and Pipedrive; marketing automation covers HubSpot Marketing Hub, Pardot and Oracle Eloqua; ad channels include LinkedIn, Google, Facebook, Instagram, X, Microsoft Advertising, ChatGPT and Reddit. Analytics and data integrations include Google Analytics, Snowflake, Google BigQuery, Zapier and Amazon S3, plus Bombora and G2 for intent data.
What security and compliance certifications does it hold?
Metadata states it holds SOC 2 Type II, ISO 27001 and ISO 27701, and provides a Data Processing Addendum covering GDPR and data-protection responsibilities. Customer data is encrypted in transit and at rest, with access controls and multi-factor authentication. Certifications and reports are available on request as part of a security review.