Sendcloud
Europe's leading shipping platform for e-commerce
By Sendcloud · HQ Eindhoven, Netherlands · 4.0/5 verified-buyer score
Positioning guardrails
Best for
- European e-commerce merchants shipping regularly who want labels, tracking and returns in one platform instead of juggling carrier portals.
- Brands that want pre-negotiated rates with 170+ carriers without signing their own courier contract.
- Ops and customer-service teams at growing DTC retailers needing branded tracking, a return portal and shipping analytics.
- 3PLs, marketplaces and multi-market enterprises that need cross-border shipping options and dedicated support.
Ideal size: 5–50 people · E-commerce scale-up with a dedicated ops or customer-service owner
Not for
- Merchants shipping only from North America; full support is limited to 8 European ship-from countries.
- Businesses looking for a warehouse management system; Sendcloud covers shipping, not inventory or warehouse operations.
- Teams that need freight, LTL or pallet logistics rather than parcel shipping.
- Companies that want a single-carrier contract-only setup with no platform subscription or per-label fee.
Value metrics scorecard
Time-to-Value
1–2 weeks (self-serve onboarding)
~14 days to first production value
Total Cost of Ownership
$1,150/yr
Starts at $0 · Subscription per account plus per-label fee (€0.07–€0.10/label); free plan up to 20 parcels/month; annual billing saves ~20%; Enterprise is custom-priced.
Implementation Friction
2/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Free: 1 user; Lite: 3; Growth: 5; Premium: 10; Pro: unlimited users
Add-on costs
- Per-label processing fee of €0.07–€0.10 per label, plus €0.15 per label above the plan limit.
- Carrier shipping costs on top, using Sendcloud's negotiated rates or your own uploaded carrier contract.
- Enterprise custom work, complex integrations and managed onboarding are quoted separately.
Company & support
Who is behind Sendcloud, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Eindhoven, Netherlands
How you get support
- PhonePlan not stated
- EmailAll plans
- Live chatAll plans
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Email and live chat on all plans; phone support starts on the Growth plan; a Customer Success Manager is assigned from Pro. Enterprise adds extended support hours and service levels, a Technical Manager and an on-demand Slack channel.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Sendcloud sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Sendcloud
- Orderful
- Deposco
- Skuad
- ShipStation
- Shippo
Add or change companies
Up to 10 companies including Sendcloud. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Sendcloud ships in AI, and what it asks of your ecosystem.
AI features shipped
Homepage describes AI that suggests the best carrier mix, surfaces extra shipping events and earlier delay alerts, and handles courier claim back-and-forth. Pricing lists 'Smart recommendations' and 'Estimated delivery dates'. No AI governance, model-provider or AI logging details are disclosed.
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Sendcloud is a European shipping platform for e-commerce. It connects 100+ shop, marketplace, ERP and WMS integrations to 170+ carriers, letting merchants create labels, schedule pickups, generate customs documents and offer branded tracking and returns. A free plan covers up to 20 parcels a month; paid plans run from €28 to €639 per month plus a per-label fee. It is ISO 27001 certified, GDPR compliant and hosted on AWS in the EU. Enterprise serves 3PLs, marketplaces and multi-market brands.
Frequently asked questions
How is Sendcloud priced?
There is a free plan covering up to 20 parcels a month using Sendcloud's own rates. Paid plans are Lite (€28/mo, 3 users), Growth (€87/mo), Premium (€175/mo) and Pro (€639/mo), each adding a per-label processing fee of €0.07–€0.10 plus €0.15 for labels above the plan's monthly limit. Annual billing saves about 20%, and Enterprise is custom-priced.
How long does it take to get running?
Sendcloud is self-serve: you can start free or on a 14-day trial without a credit card, connect a shop integration, and orders are imported automatically so labels can be created in bulk. Onboarding is guided only on Enterprise, and there is no setup fee on Lite, Growth, Premium or Pro, so most merchants reach first production shipments within one to two weeks.
Do we need our own courier contract?
No. You can ship with Sendcloud's pre-negotiated rates across 170+ carriers from day one. If you already have a courier contract, paid plans let you upload it, and you can add multiple contracts for a single courier on higher tiers.
Which countries can we ship from?
Sendcloud fully supports shipping from eight European countries: Austria, Belgium, France, Germany, Italy, the Netherlands, Spain and the United Kingdom. With an invoice address in those countries (except the UK) and a direct courier contract, you can also ship from Czechia, Denmark, Poland, Portugal and Sweden. Destinations are worldwide.
What support is included?
All customers get email and live chat support, plus a help center, academy and API docs. Phone support starts on the Growth plan, a dedicated Customer Success Manager is assigned from Pro, and Enterprise adds extended support hours and service levels, a Technical Manager and guided onboarding.
Is Sendcloud secure and compliant?
Sendcloud states it has been ISO 27001 certified since January 2021 with the platform and entire organisation in scope, and that it complies with GDPR as a Dutch company. Data is encrypted in transit and at rest, hosted on AWS in EU regions, with SSO, MFA, role-based access, annual third-party penetration testing and a bug bounty programme.