Swoogo
The event platform that eliminates event busywork so event teams can get back to the human stuff.
By Swoogo · 4.8/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Event teams at mid-market and enterprise brands running a portfolio of conferences, field events, webinars and internal events
- Marketers who want unlimited events and registrations under one predictable annual price
- Organizations needing white-labeled registration sites, mobile apps and onsite check-in from one platform
- Teams that require a native Salesforce or HubSpot connection plus a REST API for custom workflows
Ideal size: 3–20 event professionals people · Mid-market to enterprise with a dedicated event team
Not for
- Small teams with one annual event — entry pricing starts around $11,800 per year
- Buyers who want a free tier or month-to-month self-serve signup with no vendor conversation
- Event venues or hotels that need venue-side booking and floor management as the core product
- Organizations that require FedRAMP or HIPAA-specific certifications
Value metrics scorecard
Time-to-Value
First event buildable in a day
~1 days to first production value
Total Cost of Ownership
$11,800/yr
Starts at $11,800 · Per-user annual subscription (Full, Reporting and Onsite user types); unlimited events and registrations with no cap on registrants
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Professional: one Full User plus one Reporting User; Enterprise is custom-quoted, with sub-accounts available
Add-on costs
- Go Onsite Pro (advanced check-in features)
- Go Attend mobile event app
- Premium Support (24/7, fastest response time)
- Pro Services (custom event sites and advanced registration flows)
- Extra custom domains with dedicated server space and load balancer
- Single Sign On (SSO) for admin dashboard or event website
- Sub-accounts for separating data across teams, regions or customers
- Call for Speakers (unlimited events and submissions)
Company & support
Who is behind Swoogo, and how your team gets help once it is live.
Company
- Founded
- 2015 · 11 yrs in business
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsAll plans
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerPlan not stated
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- First response in 15 minutes or less during service hours (M–F 9am–9pm local)
Support is fully in-house and included with every subscription; first response is about 15 minutes during service hours (M-F, 9am-9pm local, globally). Premium Support, an add-on, adds 24/7 response and scheduled senior technical support.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Swoogo sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Swoogo
- Fillout
- Notion
- Zoom Workplace
- Scribe
- Vivantio
Add or change companies
Up to 10 companies including Swoogo. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Swoogo ships in AI, and what it asks of your ecosystem.
AI features shipped
The Swoogo MCP Server connects Claude, ChatGPT and any MCP client to live event data, so an assistant can answer questions in plain English and take actions such as adding speakers, registering attendees, updating sessions and creating discount codes. Swoogo states the MCP server is free for all customers through Summer 2026.
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- OpenAI, Anthropic
- AI pricing
- Included in the plan
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Swoogo is an event management platform for teams running a portfolio of conferences, field events, webinars and internal events. It bundles registration and event websites, event marketing automation, session and speaker management, sponsor tools, mobile apps, onsite check-in and cross-event reporting, with unlimited events and registrations for one annual price (Professional is listed at $11,800/year). It ships a native MCP server for Claude and ChatGPT, plus native Salesforce and HubSpot integrations and a REST API.
Frequently asked questions
What does Swoogo cost?
Swoogo's Professional plan is listed at $11,800 per year for one Full User and one Reporting User, with unlimited events and registrations. Enterprise (advanced personalization, white-labeling, SSO, scalable API access, 99.9% uptime SLA) is custom-quoted. Optional add-ons include Go Onsite Pro, the Go Attend mobile app, Premium Support, Pro Services, extra custom domains, SSO and sub-accounts. Prices exclude sales tax.
How quickly can we launch our first event?
Swoogo's pricing page says customers can build their first event in a day, and events can be cloned for repeat programs. New customers get access to weekly Swoogo Foundations 1-3 courses and a personalized learning hub; Enterprise adds personalized onboarding and ongoing training. No mandatory implementation fee is stated, though Pro Services is a paid add-on for complex event sites and advanced registration flows.
Does Swoogo have AI features or an MCP server?
Yes. Swoogo ships its own MCP (Model Context Protocol) server, so Claude, ChatGPT or any MCP-compatible assistant can read live event data and take actions such as adding speakers, registering attendees, updating sessions, creating discount codes and auditing registration forms. Swoogo says the server is available now and free for all customers through Summer 2026. It honors existing Swoogo roles and uses OAuth 2.1 authentication.
What security and compliance certifications does Swoogo hold?
Swoogo's security page lists SOC 2, ISO 27001, ISO 27701, PCI-DSS Level 1, DPF and TX-RAMP certifications, GDPR compliance, and Level AA 508 accessibility. SAML-based SSO and multi-factor authentication are supported, and the MCP page states the same compliance posture covers the MCP server. HIPAA and FedRAMP are not claimed on the pages reviewed.
What support is included?
Support is fully in-house. Every subscription includes access to the support team and a help centre, with a first response in about 15 minutes during service hours (M-F, 9am-9pm local, globally), plus a personal account manager. Enterprise adds a Customer Success Manager, Premium Support and Enterprise Enablement. Premium Support, sold as an add-on, adds 24/7 response and scheduled senior technical support.
Which CRM and marketing tools does Swoogo integrate with?
Swoogo advertises 30+ native integrations with no extra integration fees, including Salesforce, HubSpot, Marketo, Zapier, Campaign Monitor, Google Analytics and Google Tag Manager, plus streaming tools such as Zoom, ON24, GoToWebinar, Vimeo and Brightcove. Payment gateways include Stripe, Authorize.net, Braintree (PayPal), Cybersource and Mollie. A REST API and outbound webhooks are available, with scalable API access on Enterprise.