Swoogo
The event management platform that eliminates event busywork so teams can focus on the human stuff.
By Swoogo · HQ Rhode Island, US · 4.8/5 verified-buyer score
Positioning guardrails
Best for
- Corporate event teams running a portfolio of conferences, field-marketing dinners, roadshows and webinars from one platform
- Marketers who need complex registration logic, white-labeled event sites and CRM-connected attendee data
- Enterprises needing SSO, a 99.9% uptime SLA, SOC 2 / ISO 27001 compliance and a named customer success manager
- Teams that want AI assistants such as Claude or ChatGPT to read and act on event data via Swoogo's MCP server
Ideal size: 5-50 event professionals people · Mid-market to enterprise with a dedicated event or field-marketing team
Not for
- Teams looking for a free or low-cost starter tier; the entry plan is around $11,800 per year
- Companies that run only occasional standalone webinars and need no registration logic or CRM sync
- Organisations requiring on-premise or self-hosted deployment - Swoogo is cloud hosted only
Value metrics scorecard
Time-to-Value
About 1 week; first event in a day
~7 days to first production value
Total Cost of Ownership
$11,800/yr
Starts at $11,800 · Per-user annual subscription (Full, Reporting and Onsite user types); unlimited events and registrations, no integration fees
Implementation Friction
2/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Sold by event team size; Professional starts at $11,800/yr with one Full User and one Reporting User; report viewers are free
Add-on costs
- Go Onsite Pro - advanced day-of check-in features (basic check-in included on every plan)
- Go Attend - white-label mobile event app
- Premium Support - 24/7 fastest response time and scheduled senior technical support
- Pro Services - tailored build support for complex event sites and advanced registration flows
- Extra custom domains, single sign-on (SSO) and sub-accounts
- Call for Speakers - unlimited events and submissions
Company & support
Who is behind Swoogo, and how your team gets help once it is live.
Company
- Founded
- 2015 · 11 yrs in business
- Headquarters
- Rhode Island, US
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsAll plans
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerPaid plans
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- First response in 15 minutes or less during service hours (M-F, 9am-9pm local time)
Support is in-house, not outsourced, and included with every subscription level. 24/7 global coverage is offered; the Premium Support add-on lists 24/7 response. Enterprise adds a Customer Success Manager, personalised onboarding, enterprise enablement and a 99.9% uptime SLA.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Swoogo sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Swoogo
- Teamwork.com
- LearnWorlds
- Ignition
- Anchor
- Bizzabo
Add or change companies
Up to 10 companies including Swoogo. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Swoogo ships in AI, and what it asks of your ecosystem.
AI features shipped
The Swoogo MCP Server lets an AI assistant read live event data and take actions such as adding speakers, registering attendees and creating discount codes. It uses OAuth 2.1, honours existing Swoogo roles, sits under the same SOC 2 / ISO 27001 / GDPR posture, and is free for all customers through Summer 2026.
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Swoogo is a cloud event management platform for corporate event and field-marketing teams: registration, white-labeled event sites, session and speaker management, sponsor tools, mobile apps, onsite check-in, virtual/hybrid delivery, reporting and 30+ integrations such as Salesforce and HubSpot. Pricing starts at $11,800 per year (one Full User, one Reporting User) with unlimited events and registrations. SOC 2, ISO 27001, PCI DSS Level 1 and GDPR compliant, with in-house support and a 15-minute first response. An MCP server connects event data to Claude and ChatGPT.
Frequently asked questions
How much does Swoogo cost?
Swoogo publishes an estimated $11,800 per year for the Professional plan, which includes one Full User and one Reporting User with unlimited events and registrations. Enterprise pricing is quoted by sales and adds advanced personalization, scalable API access, SSO, a 99.9% uptime SLA and premium support. Optional add-ons include Go Onsite Pro, Go Attend, Premium Support, Pro Services, extra custom domains, SSO and sub-accounts.
How long does it take to get live on Swoogo?
Swoogo says you can build your first event in a day, and customers such as GlobalFoundries report creating events in about two hours once templates exist. The dashboard is designed to be easy to learn, with weekly Swoogo Foundations 1-3 courses and a searchable help centre. Enterprise rollouts add personalized onboarding and enablement, so plan a few weeks for a full event-portfolio migration.
Does Swoogo have AI or MCP capabilities?
Yes. Swoogo ships an official MCP (Model Context Protocol) server so assistants such as Claude and ChatGPT can read event data, cross-reference attendees with CRM records, and act - adding speakers, registering attendees, updating sessions or creating discount codes. It uses OAuth 2.1 authentication, honours existing Swoogo roles, and is offered free to all customers through Summer 2026.
What compliance and security certifications does Swoogo hold?
Swoogo's security page states SOC 2, ISO 27001, ISO 27701, PCI-DSS Level 1, DPF, TX-RAMP and GDPR compliance, plus Level AA 508 accessibility, SAML SSO and role-based access. Documentation is available through the vendor's Trust Center and the company runs a responsible disclosure program. Swoogo does not claim HIPAA or FedRAMP.
What support is included with Swoogo?
Support is in-house and included at every subscription level, with a first response in about 15 minutes during service hours (M-F, 9am-9pm local time), a personal account manager and a self-serve help centre. The Premium Support add-on and enterprise plans extend to 24/7 coverage. Enterprise customers also receive a Customer Success Manager, personalized onboarding and a 99.9% uptime SLA.
Does Swoogo integrate with Salesforce and HubSpot?
Yes. Swoogo lists pre-built integrations with Salesforce, HubSpot and Marketo, plus 30+ connectors covering payment gateways, webcasting and video platforms, event apps and analytics, with no extra integration fees. A REST API and outbound webhooks support custom builds, and the MCP server can layer in any CRM that has its own MCP connector.