Textmagic
Business text messaging for marketing and communications
By Textmagic · 4.5/5 verified-buyer score
Positioning guardrails
Best for
- Small and mid-market teams running permission-based SMS campaigns, reminders and alerts
- Operations and support teams that need shift alerts, dispatch updates and appointment reminders sent instantly
- Businesses wanting guided 10DLC, toll-free and Sender ID registration across the US, UK, Canada, Australia and Europe
- Companies consolidating SMS, email and social messaging (WhatsApp, Facebook, Instagram) into one shared inbox
- Buyers who prefer prepaid, pay-as-you-go credits with unlimited contacts and users over per-seat licences
Ideal size: 5-200 people · Small or mid-market business with an opt-in contact list
Not for
- Enterprises needing custom carrier contracts or deeply programmatic, high-volume CPaaS infrastructure
- Teams that cannot absorb 2-7 business days of 10DLC brand and campaign registration before texting in the US or Canada
- Organisations wanting multi-touch marketing automation, CRM or BI built in
- Regulated buyers requiring on-premise deployment, strict data residency or FedRAMP authorisation
Value metrics scorecard
Time-to-Value
Same day in UK/AU; 2-7 business days in US/Canada
~7 days to first production value
Total Cost of Ownership
$2,600/yr
Starts at $169 · 100% prepaid usage credits in USD, EUR, AUD or GBP. SMS from $0.049 per 160-character part ($0.01 via your own Twilio/Vonage/Sinch/Bandwidth numbers), email from $0.001-$0.006 after 10,000 free,…
Implementation Friction
2/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Unlimited contacts and users; no per-seat pricing on any plan
Add-on costs
- Dedicated local or toll-free texting number: $10/month (first month free)
- 10DLC campaign registration and monthly renewal: $10/month (initial registration free)
- Alphanumeric Sender ID: $10/month (approval up to 14 days in Australia)
- Email and carrier lookup (validation): $0.04 per lookup
- MMS: $0.08 per message; outbound voice from $0.023-$0.041 per minute
Company & support
Who is behind Textmagic, and how your team gets help once it is live.
Company
- Founded
- 2001 · 25 yrs in business
- Headquarters
- Not recorded
How you get support
- PhoneAll plans
- EmailAll plans
- Live chatAll plans
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- Not stated
Pricing page lists 24/7 support by email, phone and live chat plus a help centre and video tutorials as included features on all plans, including pay-as-you-go.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Textmagic sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Textmagic
- MailerLite
- Infobip
- LearnWorlds
- Swoogo
- Tapfiliate
Add or change companies
Up to 10 companies including Textmagic. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Textmagic ships in AI, and what it asks of your ecosystem.
AI features shipped
Sources evidence AI reply suggestions and chat summaries in the shared inbox, an AI email writing assistant and AI templates, and a compliance assistant that checks 10DLC/toll-free submissions and opt-in proof before sending. No source states model hosting, BYOK, or AI audit logging.
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Textmagic is a pay-as-you-go business text messaging platform for SMS and email campaigns, operational alerts and two-way customer conversations. It targets small and mid-market teams in the US, UK, Canada and Australia, bundling guided 10DLC, toll-free and Sender ID registration plus consent capture, opt-out enforcement and audit records. Pricing is prepaid credits (SMS from $0.049 per message) and a $10 monthly number, with unlimited contacts and users, no implementation fee, and an official MCP connector for AI assistants.
Frequently asked questions
How does Textmagic price, and what does a typical year cost?
Textmagic is 100% prepaid. You buy credits (bundles of 20 to 10,000 in USD, EUR, AUD or GBP) and usage is deducted as you send. Outbound SMS is $0.049 per 160-character part, or $0.01 when you connect your own Twilio, Vonage, Sinch or Bandwidth numbers; email is about $0.001-$0.006 per message after the first 10,000 free. A dedicated local or toll-free number is $10 per month (first month free), and 10DLC campaign renewal and Alphanumeric Sender IDs are $10 per month. There are no per-seat fees and contacts and users are unlimited, so annual spend scales with message volume rather than headcount.
How long before we can send our first text after signing up?
In the UK, Australia and most of Europe you can send from a dedicated number shortly after onboarding; Australian Sender IDs can take up to 14 days for ACMA approval. In the US and Canada, carriers require verified toll-free or 10DLC brand and campaign registration, which Textmagic says typically takes 2 to 7 business days. Textmagic guides that registration at no extra charge and its compliance assistant checks your business description, sample messages and opt-in proof before submission.
Does Textmagic replace our CRM or helpdesk?
No. Textmagic is a communications layer: SMS, MMS, email, voice, WhatsApp, Facebook and Instagram plus a shared inbox, contact records, light tasks and simple sales pipelines. It connects outward through Zapier, REST APIs and documented HubSpot, Shopify and WooCommerce integrations. It does not provide full CRM, ticketing, practice management or marketing-attribution functionality, so plan to keep your system of record and sync contact and event data into Textmagic.
How does Textmagic handle SMS compliance and consent?
Compliance tooling is included at no extra charge. Textmagic walks you through US 10DLC and toll-free registration, UK Sender IDs, Canadian CASL consent capture and Australian ACMA sender ID applications, provides compliant subscribe forms, and enforces STOP and HELP handling automatically. Every opt-in is stored with a timestamp and source so you keep GDPR, PECR and CASL consent records. Note that you are charged for messages sent even when they fail to deliver, so list hygiene matters.
What does the MCP connector do, and is it safe?
It is a free, official MCP server at mcp.textmagic.com that connects Claude, ChatGPT, Cursor, GitHub Copilot, Windsurf and other MCP clients to your account. From the assistant you can schedule sends, check replies, manage contacts, organise lists and check balance. Access uses browser-based OAuth so the AI never sees your password, permissions are scoped, and every send shows recipients, text and cost and requires your explicit confirmation; you can revoke access from Connected apps. Once data reaches your AI provider, that provider's terms apply.