Textmagic
Business text messaging for marketing and communications
By Textmagic · HQ Tallinn, Estonia · 4.4/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Operations, support and marketing teams sending high volumes of opted-in SMS and email notifications
- Businesses that want one shared team inbox for SMS plus inbound WhatsApp, Facebook and Instagram replies
- SMBs wanting self-serve setup with no contracts, no monthly minimum and credits that never expire
- Teams running appointment reminders, delivery updates and shift alerts for customers or staff
- Companies that need help with US 10DLC, toll-free and sender-ID registration
Ideal size: 1–500 (solo founders to growing teams) people · SMB, ops or support team with opted-in contact lists; no engineering required
Not for
- Cold outreach, purchased lists or any unsolicited messaging
- Enterprises that want a build-your-own CPaaS communications platform
- Teams needing a full CRM, advanced ecommerce lifecycle marketing or revenue attribution
- Companies that need outbound WhatsApp, Facebook or Instagram broadcasting
- Use cases that depend on 2FA or OTP delivery to virtual numbers
Value metrics scorecard
Time-to-Value
Same day in UK/AU; 2–7 days in US/Canada
~7 days to first production value
Total Cost of Ownership
$1,300/yr
Starts at $20 · Prepaid pay-as-you-go credits (US SMS $0.049/message); optional discounted monthly volume plans in US/UK/CA/AU; credits never expire; unlimited users and contacts
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
No per-seat tiers — unlimited users and unlimited contacts at no extra cost
Add-on costs
- Dedicated local or toll-free number: $10/month per number (first month free)
- US 10DLC campaign registration: $10/month after a free first month
- Alphanumeric Sender ID: $10/month (UK, Australia, EU; not available in US or Canada)
- MMS: $0.08 per message; email and carrier lookups: $0.04 each
- Email after the first 10,000 free: roughly $0.003–$0.006 per email
- BYOC (Twilio, Vonage, Sinch, Bandwidth): $0.01 per outbound SMS
Company & support
Who is behind Textmagic, and how your team gets help once it is live.
Company
- Founded
- 2001 · 25 yrs in business
- Headquarters
- Tallinn, Estonia
How you get support
- PhoneAll plans
- EmailAll plans
- Live chatAll plans
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- Not stated
Pricing page lists 24/7 support by email, phone and live chat as included on every account, plus a help center with how-to articles and video tutorials. No contractual response-time SLA is published.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Textmagic sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Textmagic
- Aircall
- Integrate.io
- Splashtop
- Help Scout
- BrowserStack
Add or change companies
Up to 10 companies including Textmagic. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Textmagic ships in AI, and what it asks of your ecosystem.
AI features shipped
Vendor pages describe Point AI reply suggestions from a knowledge base, an AI writing assistant and templates for email, an AI flow builder that turns a plain-language description into a workflow, and an official MCP connector that lets a connected assistant send and schedule messages, check replies and manage contacts. No model vendor or key arrangement is named.
Your data & models
- Trains on your data
- Never trains on your data
- Runs on
- Not recorded
- AI pricing
- Included in the plan
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Textmagic is an Estonian business messaging platform, founded in 2001, used by 20,000+ companies to send permission-based SMS and email, automate notification workflows and manage two-way conversations in a shared team inbox. Pricing is prepaid pay-as-you-go — $0.049 per US SMS, $10/month per dedicated number, unlimited users and contacts, no contracts — with self-serve onboarding and guided 10DLC, toll-free and sender-ID registration. An official MCP connector lets Claude, ChatGPT and other AI assistants send and schedule messages.
Frequently asked questions
What does Textmagic cost, and is there a minimum commitment?
It is prepaid and pay-as-you-go with no contract or monthly minimum. US outbound SMS is about $0.049 per 160-character part, a dedicated local or toll-free number is $10 per month, US 10DLC campaign registration is $10 per month after a free first month, and the first 10,000 emails are free. Credits never expire, and there are no per-seat or per-contact fees — contacts and users are unlimited. A free trial with test credit is available without a credit card.
How quickly can we start sending after signing up?
It depends on the market and sender setup. In the UK you can send immediately after choosing a number or Sender ID; in Australia you can send immediately with a virtual number, while a Sender ID needs ACMA registration taking up to 14 days. In the US and Canada you must first complete brand and campaign (10DLC or toll-free) registration, which typically takes 2 to 7 business days. Connecting an existing CPaaS number via BYOC can start immediately.
Is Textmagic a CRM or an email marketing platform?
No. Textmagic classifies itself as a business messaging platform with basic contact management, segmentation and interaction history, and it explicitly positions itself as not a CRM replacement — it integrates with HubSpot, Shopify, WooCommerce and Zapier via a REST API. Email campaigns are supported but are less advanced than a dedicated email marketing tool, and broadcasts are limited to SMS and email; WhatsApp, Facebook and Instagram are inbound-reply channels only.
Can we use Textmagic for 2FA or one-time passcodes?
No. Textmagic states that its virtual numbers can only receive messages from regular mobile subscribers, not from SMS providers, which makes them unsuitable for 2FA or OTP delivery. The platform is also built exclusively for permission-based messaging to opted-in contacts and is not intended for cold outreach, purchased lists or shortcode campaigns.
Does Textmagic work with our AI assistant and developer stack?
Yes. Textmagic ships an official MCP server for Claude, ChatGPT, Cursor, GitHub Copilot, Windsurf and other MCP-compatible tools, using browser-based OAuth with scoped, revocable permissions and explicit confirmation of recipients, text and cost before any send. The connection is included free with every account. For custom builds there is a documented REST API, Email-to-SMS, callback URLs and API wrappers in multiple languages.
What security and compliance evidence does Textmagic publish?
Vendor pages state SOC 2 Type II certification and GDPR compliance, 256-bit SSL encryption in transit, encrypted storage and backups, two-factor authentication, SAML single sign-on, audit logs, data retention settings, data deletion on request and a 99.9% uptime guarantee. For SMS it provides guided 10DLC and toll-free registration, consent capture forms, automatic STOP and HELP handling and consent records per contact. Buyers in regulated sectors should request the current attestation directly.