UpMenu
Commission-free online ordering system that lets restaurants sell directly from their own website and branded app.
By UpMenu · 4.0/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Restaurants that want commission-free direct ordering from their own website
- Multi-location chains and franchises needing shared menus, a branded app and one loyalty program
- Operators reducing dependence on Uber Eats, DoorDash, Just Eat and Wolt
- Small teams that want a branded iOS/Android ordering app without development work
- Restaurants with no website that need one built with ordering included
Ideal size: 1–50 per location people · Independent restaurant or small chain moving off marketplace commissions
Not for
- Retail or service businesses outside food service
- Operators who need a mature all-in-one POS today (UpMenu POS is still 'coming soon')
- Buyers wanting one fixed all-inclusive price with no per-module add-ons
- Enterprises needing deep ERP/back-office integration and formal contractual SLAs
Value metrics scorecard
Time-to-Value
~1 week (free setup included)
~7 days to first production value
Total Cost of Ownership
$2,100/yr
Starts at $588 · Per location, monthly subscription; à-la-carte modules; monthly billing, net of VAT, cancel anytime
Implementation Friction
1/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Priced per location rather than per seat; additional users can be created with location-level permissions
Add-on costs
- Mobile App (branded iOS/Android): $49 per location/month
- Marketplace Integrations (Uber Eats, DoorDash, Just Eat): $9 per location/month
- Driver App: $14 per driver/month; Delivery Services: $40 per location/month
- Loyalty Program $19, Marketing Tools $9, Reservations $9, Tableside Ordering $19, Inventory $9 (per location/month)
- Website builder $1 per location/month; POS $29 per station/month (coming soon)
- SMS $0.08 per message; email $0.02 per email
- Orders beyond the plan limit: $1.90 each when overage is enabled
Company & support
Who is behind UpMenu, and how your team gets help once it is live.
Company
- Founded
- 2012 · 14 yrs in business
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailAll plans
- Live chatAll plans
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- Not stated
Support is included on every plan (chat and Help Center listed in the pricing support row); homepage advertises chat and email support 7 days a week, and the contact page states the team is available 24/7. Free vendor-managed setup service is included.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where UpMenu sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- UpMenu
- Slang.ai
- Menufy
- Owner.com
- Tattle
- Ovation
Add or change companies
Up to 10 companies including UpMenu. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What UpMenu ships in AI, and what it asks of your ecosystem.
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
UpMenu is a commission-free online ordering platform for restaurants. Operating since 2012, it serves 3,200+ customers across 47 countries with a website ordering storefront, branded mobile app, QR menu, order aggregation, delivery tools, loyalty, CRM and marketing. Plans start at $49/month per location with no setup fee, and free vendor-managed setup is included. Best for independent restaurants and small chains that want to own their orders and customer data instead of paying marketplace commissions.
Frequently asked questions
How much does UpMenu cost per location?
Web Ordering is $49/month (up to 75 orders), $89/month (up to 210 orders) or $169/month (unlimited), billed per location. Other modules are priced separately: Mobile App $49, Marketplace Integrations $9, Loyalty $19, Marketing Tools $9, Website $1 and Tableside Ordering $19 per location per month, plus POS at $29 per station. Extra orders beyond a plan limit cost $1.90 each if overage is enabled, and a 7-day free trial requires no credit card.
Is there a setup or implementation fee?
No. UpMenu states there are no contracts or setup fees, and it offers a free setup service in which its team loads your menu, configures delivery areas, sets up online payments and customises the colour scheme to your brand. A 7-day free trial is included, and the vendor describes the product as plug & play.
Does UpMenu charge commission on orders?
No. UpMenu markets 0% commission: you pay a flat monthly subscription per location and keep the full value of every direct order, instead of paying per-order commissions to marketplaces such as Uber Eats, DoorDash, Just Eat or Wolt. The vendor cites customers saving up to $1.5M in third-party fees.
How long does it take to go live?
The vendor describes onboarding as fast and plug & play, with complimentary setup handled by UpMenu and one customer reporting a full switch of its ordering system in a single day. For a single location, expect days rather than weeks before the first live orders, with the 7-day trial covering evaluation.
What support and contract terms are included?
Support is included on all plans: chat and email assistance seven days a week plus a Help Center, and the contact page states the team is available 24/7. Subscriptions are monthly with no long-term contract — you can upgrade, downgrade or cancel at any time. All prices are net of VAT/GST and UpMenu does not offer refunds.
Can UpMenu support multiple locations or franchises?
Yes. Pricing is per location and each location can carry its own plan. Chains can run one online store, mobile app and loyalty program across sites, manage everything from a single account and give users scoped permissions per location. UpMenu also states it will negotiate custom pricing for franchises and restaurant chains.