Yext
Enterprise agentic marketing platform built on verified brand data for visibility across search and AI
By Yext · HQ New York, US · 3.8/5 verified-buyer score
Positioning guardrails
Best for
- Multi-location brands that need one verified record of location data feeding every channel
- Marketing teams that want to track and improve how AI models and search engines describe them
- Franchise, retail, food, hospitality and healthcare groups managing hundreds of locations
- Teams that already run their own AI agents and want them plugged into trusted brand data
Ideal size: 50–1,000+ (marketing and digital teams) people · Mid-market to enterprise with a multi-location digital presence
Not for
- Companies with no physical or multi-location presence
- Buyers looking for a cheap self-serve SEO or listings tool
- Teams that need CRM, POS, booking or clinical record systems
- Organisations unwilling to centralise brand data governance
Value metrics scorecard
Time-to-Value
About 1 month
~30 days to first production value
Total Cost of Ownership
$0/yr
Starts at $0 · Enterprise, quote-based pricing; no public price list. Yext lets teams start building for free and routes commercial terms through sales.
Implementation Friction
3/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Not published; agreements are typically scoped by number of locations rather than seats.
Add-on costs
- None
Company & support
Who is behind Yext, and how your team gets help once it is live.
Company
- Founded
- 2006 · 20 yrs in business
- Headquarters
- New York, US
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsPlan not stated
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Vendor points customers to its Help Center for support and product questions, with API documentation and a training platform also offered.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Yext sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Yext
- Narvar
- Birdeye
- Bloomreach
- Campaign Monitor
- Nosto
Add or change companies
Up to 10 companies including Yext. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Yext ships in AI, and what it asks of your ecosystem.
AI features shipped
Vendor describes Scout, an AI search and competitive intelligence agent, plus content generation and distribution agents that syndicate to LLMs, maps, directories and review sites. No model-provisioning or AI audit detail is published on the reviewed pages.
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Yext is an enterprise agentic marketing platform built on a Knowledge Graph of verified brand data. It powers listings, local pages, reviews, social and site search, and shows marketing teams how AI models and search engines describe their brand. Content generation and distribution agents syndicate that data to LLMs, maps, directories and review sites, and customers can connect their own agents via MCP and API. Brands managing more than 4 million locations use it.
Frequently asked questions
What does Yext actually do?
Yext centralises verified brand and location data in its Knowledge Graph, then distributes it to search engines, maps, directories, social and review platforms and LLM-based answer engines. It adds visibility insights (including its Scout agent) showing where the brand is losing to competitors, plus agents that generate and syndicate local pages, social posts, review responses and emails.
How is Yext priced?
Yext does not publish a price list on its site; commercial terms go through sales and are typically scoped by number of locations. The company invites teams to start building for free, so a low-cost entry exists for evaluation before an enterprise agreement.
Can we connect our own AI agents or models?
Yes. Yext states that customers can plug their internal agents into the Knowledge Graph and publisher network via MCP and API, and that its developer platform and APIs can be used to build custom agents and workflows. The reviewed pages do not describe bringing your own model keys or how AI actions are logged.
Which industries does Yext target?
Yext markets specific solutions for financial services, healthcare, retail, food and hospitality, alongside named customers in telecommunications and consumer brands. These are all multi-location or multi-branch businesses where accurate location data and local discovery drive revenue.
How do we get support after purchase?
The vendor directs customers to its Help Center for support and product questions, and offers API reference documentation and a dedicated training platform. The reviewed pages do not state support hours, response-time SLAs or which plan includes which channel.