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Up to 3 solutions, scored on the same value metrics.

Asana, Inc. logoAsana

Asana, Inc.

4.2/5
123FormBuilder logo123FormBuilder

123FormBuilder

4.2/5
ROI categoryops efficiencyops efficiency
Time-to-Value1–2 weeks (~14d)Same day (drag-and-drop, 3,000+ templates) (~1d)
Typical annual TCO$30,000/yr$300/yr
Starting price$132/yr$0/yr
Implementation feeNoneNone
Seat tiersNo seat minimum on paid plans; free Personal plan limited to 2 users; unlimited free guests; view-only licenses on EnterpriseFree: 1 form, 10 fields; Starter: 20 fields, 3 rules; Individual: 5 forms, unlimited submissions
Implementation friction2/52/5
Friction meter
Best forCross-functional teams running multi-project programs with portfolios, goals, dependencies and resource planning.; Marketing, operations, IT and PMO teams that want intake forms, automations and reporting in one place.; Organizations ready to put AI agents alongside people, with shared context, scoped permissions and audit trails.; Agencies and service teams using Asana Client Management or Service Management for client and internal requests.; Enterprises needing SAML SSO, SCIM, data residency, audit logs and dedicated admin controls.Teams that need HIPAA- or GDPR-compliant data collection without building custom software; Marketing, HR and operations teams replacing paper forms with automated digital workflows; Organisations embedding forms in websites and pushing submissions into Salesforce, HubSpot, Google Sheets or 4,000+ apps; Healthcare, education, government and financial-services departments collecting eSignatures and payments
Not forTeams that only need a lightweight personal to-do list; the free Personal plan caps at two users.; Buyers who require on-premises or air-gapped deployment, since Asana is delivered as SaaS only.; Companies looking for a vertically specialised system of record such as ERP, EHR or core banking.; Very cost-sensitive organizations, because paid plans are priced per user per month at any scale.; Teams that cannot take on admin work for governance, AI request allowances and spend limits.Teams needing deep custom application logic, databases or complex multistep internal tooling; Buyers who require SOC 2 Type 2 or FedRAMP before purchase; the vendor states it does not hold SOC 2 Type 2; High-volume marketing automation suites needing native email journeys and CRM pipelines

Stack fit matrix

SalesforceIntegrationIntegration
AWSNot supportedNative
SnowflakeNot supportedNot supported
HubSpotNot supportedIntegration
Google WorkspaceIntegrationIntegration
Microsoft 365IntegrationIntegration
SAPNot supportedNot supported
SlackIntegrationNot supported
MCP (Model Context Protocol)Not supportedNot supported

Compliance

SOC 2 Listed Not listed
ISO 27001 Listed Listed
GDPR Listed Listed
HIPAA Listed Listed
FedRAMP Not listed Not listed
CMMC Not listed Not listed
ISO 42001 Not listed Not listed
IAPP AIGPnamed staff Not listed Not listed
AI app-builder checkwhat this checksNo cautionNo caution

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

Founded2008 (18 yrs)2008 (18 yrs)
HeadquartersSan Francisco, USTimișoara, Romania
PhoneNot listedNot listed
EmailNot listedAll plans
Live chatNot listedAll plans
Support portal / ticketsNot listedNot listed
Community forumAll plansAll plans
Help centre / docsAll plansAll plans
Dedicated account managerNot listedEnterprise only
In person / on-siteNot listedNot listed
Support hours24/7Not recorded
Response timeNot statedCommunity forum average response time: 1 hour 27 minutes

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsNot supportedNot supported
AI featuresCopilot / assistant; Agentic workflows; AI governance toolingNot yet recorded
Built around AI?AI added to an existing productNot recorded
Trains on your dataNever trains on your dataNot recorded — ask the vendor
Runs onOpenAI, AnthropicNot recorded
AI pricingIncluded in the planNot recorded
Model keyVendor's keyNot recorded
AI usage auditBasic visibilityNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Typical annual cost × Time-to-value

$190/yr$760/yr$3k/yr$11k/yr$47k/yr0d4d8d11d15dAnnual TCO ← betterDays to value better →Quick & CheapQuick & PriceySlow & CheapSlow & Pricey

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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