Asana
The operating system for human-agent teams: work management, AI Teammates and enterprise governance on one platform.
By Asana, Inc. · HQ San Francisco, US · 4.2/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Cross-functional teams running multi-project programs with portfolios, goals, dependencies and resource planning.
- Marketing, operations, IT and PMO teams that want intake forms, automations and reporting in one place.
- Organizations ready to put AI agents alongside people, with shared context, scoped permissions and audit trails.
- Agencies and service teams using Asana Client Management or Service Management for client and internal requests.
- Enterprises needing SAML SSO, SCIM, data residency, audit logs and dedicated admin controls.
Ideal size: 25–5,000+ people · Scale-up or enterprise with an ops, PMO or IT owner for governance
Not for
- Teams that only need a lightweight personal to-do list; the free Personal plan caps at two users.
- Buyers who require on-premises or air-gapped deployment, since Asana is delivered as SaaS only.
- Companies looking for a vertically specialised system of record such as ERP, EHR or core banking.
- Very cost-sensitive organizations, because paid plans are priced per user per month at any scale.
- Teams that cannot take on admin work for governance, AI request allowances and spend limits.
Value metrics scorecard
Time-to-Value
1–2 weeks
~14 days to first production value
Total Cost of Ownership
$30,000/yr
Starts at $132 · Per user, per month; annual billing saves up to 18% (Starter $10.99, Advanced $24.99); Enterprise is custom-priced. A free Personal plan covers up to 2 users.
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
No seat minimum on paid plans; free Personal plan limited to 2 users; unlimited free guests; view-only licenses on Enterprise
Add-on costs
- AI Studio additional credits available for purchase beyond the plan allowance
- AI Teammates and Asana Dash run on AI requests charged at a flat rate per request executed
- Timesheets & Budgets is a paid add-on
- Enterprise+ adds SIEM integration, data residency, audit logs and dedicated workspaces above Enterprise
Company & support
Who is behind Asana, and how your team gets help once it is live.
Company
- Founded
- 2008 · 18 yrs in business
- Headquarters
- San Francisco, US
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumAll plans
- Help centre / docsAll plans
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- Not stated
Asana states 24/7 priority support and a 99.9% uptime commitment for Enterprise customers. Help Center documentation and the Asana Community forum are open to all users.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Asana sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Asana
- Lattice
- PagerDuty
- HappyFox
- Splashtop
- FloQast
Add or change companies
Up to 10 companies including Asana. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Asana ships in AI, and what it asks of your ecosystem.
AI features shipped
Asana AI spans 30+ prebuilt AI Teammates, the AI Studio no-code automation builder, Asana Dash (an AI chief of staff) and AI Connectors/MCP into ChatGPT, Claude, Gemini and Copilot. Agents carry an identity, scoped permissions, an audit trail and cost constraints managed from the same console as human users.
Your data & models
- Trains on your data
- Never trains on your data
- Runs on
- OpenAI, Anthropic
- AI pricing
- Included in the plan
In your ecosystem
- AI connection
- Not supported
- Model key
- Vendor's key
- AI usage audit
- Basic visibility
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Asana is a work management platform used by 169,000+ organizations, built on the Work Graph that connects tasks, projects, goals and dependencies. Its Agentic Work Management suite adds 30+ prebuilt AI Teammates, AI Studio no-code automations, Asana Dash and MCP/AI Connectors, governed by agent identities, scoped permissions, audit trails and spend limits. Paid plans start at $10.99 per user per month billed annually, with SOC 2 Type II, ISO 27001, GDPR and HIPAA attestations.
Frequently asked questions
What does Asana cost for a mid-sized team?
Asana's free Personal plan covers up to two users. Paid plans are billed per user per month: Starter is $10.99 billed annually ($13.49 monthly) and Advanced is $24.99 ($30.49 monthly), while Enterprise is custom-priced. For example, 100 Advanced seats billed annually is roughly $30,000 a year. AI Studio Basic, AI Teammates and Asana Dash are included on paid plans, with extra AI Studio credits and the Timesheets & Budgets add-on sold separately.
Is Asana AI included, or does it cost extra?
Asana says AI Studio Basic, AI Teammates and Asana Dash are included in all paid plans. Each plan carries an AI allowance (5 requests per user per month, capped at 50 per account on Starter and Advanced and 250 on Enterprise) plus AI Studio credits (50K, 75K or 200K per billing account per month). Additional AI Studio credits can be purchased, and AI Teammates and Dash run on requests charged at a flat rate per request executed, with a live usage dashboard and spend limits.
Which AI models power Asana AI, and can we bring our own?
Asana states its AI is powered by large language models from partners including OpenAI and Anthropic, and that it automatically selects the right model for each task; customers do not manage models or configuration. The vendor pages describe this as a vendor-managed setup rather than bringing your own provider key. AI Connectors and MCP let ChatGPT, Claude, Gemini and Copilot work against Asana's Work Graph.
Does Asana train AI models on our content?
Asana's AI page states that its AI partners do not use customer data to train their models and are required to delete customer data after each query. Its privacy page explains that Asana-powered AI features use workspace metadata without user-generated content, while partner-powered features also use metadata, personal information and user-generated content such as task titles and descriptions. Admins can disable AI features in the admin console at any time.
What compliance certifications does Asana hold?
The Asana trust center lists SOC 2 Type II and Type I, SOC 3, ISO 27001, ISO 27017, ISO 27018, ISO 27701, GDPR, CCPA, HIPAA, CSA STAR Level 1, TX-RAMP, DORA and EU-US DPF, with reports and a subprocessor list available. Enterprise+ adds SIEM integration, data residency, audit logs and dedicated workspaces. No FedRAMP authorization, ISO 42001 or CMMC certification is claimed on the pages reviewed.
How quickly can we roll Asana out, and how do we get support?
Paid plans are self-serve with no implementation fee stated, and templates plus the Help Center help teams start quickly; most teams reach first value within a couple of weeks, while SSO, governance and data-residency work takes longer. Support includes the Help Center and the Asana Community, and Asana states 24/7 priority support with a 99.9% uptime commitment for Enterprise customers.