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Side-by-side compare

Up to 3 solutions, scored on the same value metrics.

Crossbeam logoCrossbeam

Crossbeam

4.7/5
Act-On Software logoAct-On

Act-On Software

3.8/5
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueFree tier live in days; under 2 weeks (~7d)4–6 weeks (~30d)
Typical annual TCO$10,200/yr$24,000/yr
Starting price$4,800/yr$10,800/yr
Implementation feeNoneNone
Seat tiersFree includes up to 3 seats; Connector includes 1 seat; Supernode/Enterprise include 3 full-access seatsNot seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction2/53/5
Friction meter
Best forRevenue, partnerships and channel teams that co-sell and want partner overlap data inside their CRM and AI tools; RevOps leaders who need ecosystem attribution and a performance dashboard on partner-influenced pipeline; Teams on Salesforce, HubSpot or Snowflake that want ecosystem signals piped into AI assistants and agents; Technology partner programs with a network of existing partners to map againstMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forCompanies with no partner, channel or alliance program; Teams that cannot share CRM account data with partner companies; Buyers looking for a standalone CRM or data-warehouse replacement; Programs that need per-user-only pricing without annual platform feesVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box

Stack fit matrix

SalesforceNativeIntegration
AWSNot supportedNot supported
SnowflakeNativeNot supported
HubSpotNativeNot supported
Google WorkspaceNot supportedNot supported
Microsoft 365IntegrationNot supported
SAPNot supportedNot supported
SlackNativeNot supported
MCP (Model Context Protocol)NativeNot supported

Compliance

SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

FoundedNot recorded2008 (18 yrs)
HeadquartersNot recordedPortland, US
PhoneNot listedNot listed
EmailAll plansAll plans
Live chatAll plansNot listed
Support portal / ticketsNot listedNot listed
Community forumAll plansNot listed
Help centre / docsAll plansAll plans
Dedicated account managerEnterprise onlyNot listed
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsOfficial serverNot supported
AI featuresCopilot / assistant; AI search; Agentic workflowsAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Typical annual cost × Time-to-value

$9k/yr$13k/yr$17k/yr$21k/yr$25k/yr5d12d19d25d32dAnnual TCO ← betterDays to value better →Quick & CheapQuick & PriceySlow & CheapSlow & Pricey

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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