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Side-by-side compare

Up to 3 solutions, scored on the same value metrics.

Default logoDefault

Default

4.2/5
Act-On Software logoAct-On

Act-On Software

3.8/5
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueAbout 2-4 weeks (~30d)4–6 weeks (~30d)
Typical annual TCO$20,000/yr$24,000/yr
Starting price$15,000/yr$10,800/yr
Implementation feeNoneNone
Seat tiersNo stated seat minimum; Routing + Scheduling seat $45/user/mo ($540/yr), Scheduling seat $20/user/mo ($240/yr).Not seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction3/53/5
Friction meter
Best forRevenue operations teams consolidating inbound, enrichment, routing, and scheduling into one platform; Mid-market and enterprise GTM teams standardising on Salesforce or HubSpot; Companies replacing Chili Piper, LeanData, Clay, ZoomInfo or Calendly; Teams that want auditable routing, enrichment provenance, and CRM hygiene logs; Agent-forward teams that want to drive GTM actions via MCPMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forTeams needing a free or low-cost self-serve entry tier; Scheduling-only buyers with no routing, enrichment, or hygiene needs; Companies without a CRM or a defined routing and territory model; Organisations requiring published security certifications before purchaseVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box

Stack fit matrix

SalesforceNativeIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNativeNot supported
Google WorkspaceNativeNot supported
Microsoft 365NativeNot supported
SAPNot supportedNot supported
SlackNativeNot supported
MCP (Model Context Protocol)NativeNot supported

Compliance

SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

FoundedNot recorded2008 (18 yrs)
HeadquartersNot recordedPortland, US
PhoneNot listedNot listed
EmailNot listedAll plans
Live chatAll plansNot listed
Support portal / ticketsNot listedNot listed
Community forumNot listedNot listed
Help centre / docsNot listedAll plans
Dedicated account managerEnterprise onlyNot listed
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsOfficial serverNot supported
AI featuresAgentic workflowsAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Implementation friction × Value-Position score (estimate)

2.4/52.7/53.0/53.3/53.6/54.3/54.1/54.0/53.9/53.7/5Friction ← betterBuyer score better →Loved & EasyLoved & HeavyRisky & EasyRisky & Heavy

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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