Default
One platform to manage workflows, enrich records, route leads, and schedule meetings
By Default · 4.2/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Revenue operations teams consolidating inbound, enrichment, routing, and scheduling into one platform
- Mid-market and enterprise GTM teams standardising on Salesforce or HubSpot
- Companies replacing Chili Piper, LeanData, Clay, ZoomInfo or Calendly
- Teams that want auditable routing, enrichment provenance, and CRM hygiene logs
- Agent-forward teams that want to drive GTM actions via MCP
Ideal size: 50-500 people · Scale-up GTM org with a RevOps owner and a CRM admin
Not for
- Teams needing a free or low-cost self-serve entry tier
- Scheduling-only buyers with no routing, enrichment, or hygiene needs
- Companies without a CRM or a defined routing and territory model
- Organisations requiring published security certifications before purchase
Value metrics scorecard
Time-to-Value
About 2-4 weeks
~30 days to first production value
Total Cost of Ownership
$20,000/yr
Starts at $15,000 · Annual subscription (Growth $15,000/yr, Scale $36,000/yr); usage metered by enrichment credits and workflow runs; seats sold as add-ons.
Implementation Friction
3/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
No stated seat minimum; Routing + Scheduling seat $45/user/mo ($540/yr), Scheduling seat $20/user/mo ($240/yr).
Add-on costs
- Additional enrichment credits at $0.10 per credit once the annual allotment is exceeded
- Routing + Scheduling seat: $45 per user per month ($540 per year)
- Scheduling seat: $20 per user per month ($240 per year)
Company & support
Who is behind Default, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatAll plans
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsNot listed
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Growth ($15,000/yr) includes a shared Slack channel with the Default team for questions, requests, and issues. Scale ($36,000/yr) adds a named dedicated contact with regular calls, plus migration services and custom integrations.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Default sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Default
- Chili Piper
- Maxio
- Outplay
- Warmly
- Goldcast
Add or change companies
Up to 10 companies including Default. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Default ships in AI, and what it asks of your ecosystem.
AI features shipped
Sources describe an agent layer that turns plain-language requests into working systems, agent-built and human-reviewed workflows, a Default MCP server for agents, and Deep Research powered by Parallel that searches the live web. No model-provider or AI audit-log detail is stated.
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Default is a go-to-market automation platform that puts enrichment, lead routing, meeting scheduling, inbound and outbound automation, and CRM hygiene on one shared data layer. It connects natively to Salesforce, HubSpot, Slack, Google and Microsoft calendars, and exposes a Default MCP server so agents can trigger workflows, run enrichment jobs, and pull audit logs. Growth starts at $15,000/year with 24,000 enrichment credits and 200,000 workflow runs; Scale is $36,000/year and adds migration services.
Frequently asked questions
What does Default cost per year?
Growth is $1,250 per month, or $15,000 per year billed annually, including 24,000 enrichment credits and 200,000 workflow runs. Scale is $3,000 per month, or $36,000 per year, including 60,000 enrichment credits, 600,000 workflow runs, dedicated support, migration services, and custom integrations. Extra credits cost $0.10 each, and seats are add-ons: Routing + Scheduling at $45 per user per month ($540/year) or Scheduling at $20 per user per month ($240/year).
How long until we see value in production?
Default does not publish a fixed onboarding timeline. The Scale plan includes migration services in which forward deployed engineers move your routing, scheduling, and enrichment off your current tools before cutover, and custom connectors for tools not yet in the library. Unused credits and workflow runs roll over month to month within the annual agreement, so planning is not limited to a single month.
Which systems does Default integrate with?
Native integrations include Salesforce and HubSpot for CRM, Slack for notifications and approvals, Google Calendar and Google Meet, Outlook Calendar and Microsoft Teams, Zoom, and webhooks. Enrichment providers such as Clearbit, People Data Labs, Apollo.io, Wiza, and Vector feed the per-field waterfall, while Zapier reaches more than 6,000 additional apps. Snowflake, BigQuery, Attio, ZoomInfo and others are listed as coming soon.
Can AI agents drive Default?
Yes. Default publishes a Default MCP server that gives agents access to the data layer and every tool, letting them trigger workflows, run enrichment jobs, and pull audit logs from a terminal or an agent. The platform also describes an agent that turns plain-language requests into working systems, with workflows that are agent-built, human-reviewed, and team-deployed.
Is Default SOC 2 or ISO 27001 certified?
The pages reviewed for this profile - the homepage, pricing, integrations, and customer pages - do not state SOC 2, ISO 27001, HIPAA, FedRAMP, or GDPR claims, and no trust or compliance page was available. Buyers with security review requirements should request the vendor's current certification evidence directly rather than relying on published marketing pages.
How do enrichment credits and workflow runs work?
A credit is one call to one data provider; most actions cost one or two credits and a full enrichment waterfall run typically uses six or more. Website de-anonymisation is included on every plan and uses three credits per identified visitor, charged once regardless of pages viewed and not re-billed within 24 hours. One workflow run is one execution of a workflow, unlimited workflows can be built, and both credits and runs roll over within the annual agreement.