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Up to 3 solutions, scored on the same value metrics.

Kreo logoKreo

Kreo

4.5/5
123FormBuilder logo123FormBuilder

123FormBuilder

4.2/5
ROI categoryops efficiencyops efficiency
Time-to-ValueAbout a week; cloud-based, no install (~7d)Same day (drag-and-drop, 3,000+ templates) (~1d)
Typical annual TCO$21,000/yr$300/yr
Starting price$420/yr$0/yr
Implementation feeNoneNone
Seat tiersPer-user pricing; no stated seat minimum; unlimited free guest seats; Enterprise is customFree: 1 form, 10 fields; Starter: 20 fields, 3 rules; Individual: 5 forms, unlimited submissions
Implementation friction2/52/5
Friction meter
Best forQuantity surveyors and cost estimators who need fast, accurate takeoff from 2D drawings and 3D models; Contractors and specialist trades (flooring, painting, cladding, MEP) bidding from drawings who need quick area and count measurements; AEC firms that want takeoff data turned into cost estimates, BoQs and Excel-linked reports without leaving the platform; Teams working across offices or sites that need cloud access with no server or VPN dependencyTeams that need HIPAA- or GDPR-compliant data collection without building custom software; Marketing, HR and operations teams replacing paper forms with automated digital workflows; Organisations embedding forms in websites and pushing submissions into Salesforce, HubSpot, Google Sheets or 4,000+ apps; Healthcare, education, government and financial-services departments collecting eSignatures and payments
Not forFirms looking for BIM authoring or design modelling rather than takeoff and estimating; Buyers who need the AI takeoff tools on the lowest-cost plan: Auto Measure, One-Click Area and Caddie AI start at Pro; Procurement teams that require published SOC 2 or ISO 27001 certification evidence before purchase; Non-construction teams wanting a general-purpose document or project management toolTeams needing deep custom application logic, databases or complex multistep internal tooling; Buyers who require SOC 2 Type 2 or FedRAMP before purchase; the vendor states it does not hold SOC 2 Type 2; High-volume marketing automation suites needing native email journeys and CRM pipelines

Stack fit matrix

SalesforceNot supportedIntegration
AWSNot supportedNative
SnowflakeNot supportedNot supported
HubSpotNot supportedIntegration
Google WorkspaceIntegrationIntegration
Microsoft 365IntegrationIntegration
SAPNot supportedNot supported
SlackNot supportedNot supported
MCP (Model Context Protocol)Not supportedNot supported

Compliance

SOC 2 Not listed Not listed
ISO 27001 Not listed Listed
GDPR Not listed Listed
HIPAA Not listed Listed
FedRAMP Not listed Not listed
CMMC Not listed Not listed
ISO 42001 Not listed Not listed
IAPP AIGPnamed staff Not listed Not listed
AI app-builder checkwhat this checksNo cautionNo caution

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

Founded2016 (10 yrs)2008 (18 yrs)
HeadquartersLondon, United KingdomTimișoara, Romania
PhoneNot listedNot listed
EmailNot listedAll plans
Live chatNot listedAll plans
Support portal / ticketsNot listedNot listed
Community forumNot listedAll plans
Help centre / docsAll plansAll plans
Dedicated account managerEnterprise onlyEnterprise only
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedCommunity forum average response time: 1 hour 27 minutes

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsNot supportedNot supported
AI featuresCopilot / assistant; Agentic workflows; AI search; Document processing; NLP automationNot yet recorded
Built around AI?AI added to an existing productNot recorded
Trains on your dataNot recorded — ask the vendorNot recorded — ask the vendor
Runs onNot recordedNot recorded
AI pricingPaid add-onNot recorded
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Typical annual cost × Time-to-value

$200/yr$710/yr$3k/yr$9k/yr$32k/yr0d2d4d6d8dAnnual TCO ← betterDays to value better →Quick & CheapQuick & PriceySlow & CheapSlow & Pricey

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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