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Up to 3 solutions, scored on the same value metrics.

Lightfield logoLightfield

Lightfield

4.0/5
11x logo11x

11x

4.0/5
ROI categoryrevenue velocityrevenue velocity
Time-to-Value1-2 weeks; 14-day free trial (~14d)2–4 weeks (~30d)
Typical annual TCO$23,988/yr$0/yr
Starting price$1,068/yr$0/yr
Implementation feeNoneNone
Seat tiersStarter up to 3 seats; Pro 5 capture seats plus unlimited viewers; Growth 10 capture seats; Enterprise custom.Not published
Implementation friction2/53/5
Friction meter
Best forVenture-backed B2B and AI companies that want an agentic CRM instead of a manually maintained system of record.; Revenue teams of roughly 5-100 sellers running outbound sequences, call capture, enrichment, and pipeline inspection in one platform.; Teams already on Salesforce or HubSpot that want to run Lightfield alongside via two-way sync before migrating.; GTM leaders who want deal review, forecast inspection, and coaching grounded in call and email evidence rather than typed-in fields.; Founder-led sales orgs that want records, data model, and automations migrated and configured by the vendor's own team.B2B sales and RevOps teams with high outbound volume that want AI digital workers to research, personalize and sequence prospects; Organizations already on Salesforce, HubSpot, Pipedrive or LeadSquared that want an execution layer on top of the CRM; Companies that need 24/7 inbound lead response and speed-to-lead coverage through an AI phone and chat agent; Growth-stage and enterprise revenue teams scaling pipeline without adding proportional SDR headcount; Teams running multi-channel outreach across email, phone, chat, social, SMS and WhatsApp
Not forBuyers who need SSO, role-based access control, and sandbox environments without moving to the Enterprise plan.; Global enterprises requiring FedRAMP, a current ISO 27001 certificate, or documented regional data residency.; Teams that depend on a large certified partner ecosystem, ISV marketplace, or deep vertical-specific functionality.; Cost-sensitive small teams: usable workspace plans start near $1,000 per month, with Starter capped at three seats.; Companies that cannot let a vendor agent read customer email, calendar, and Slack conversations.Buyers who need published, self-serve pricing before committing — 11x is quote-only with no public price list; Highly regulated organizations that require HIPAA, FedRAMP or on-premise deployment guarantees; Small businesses or low-volume teams that cannot support an enterprise onboarding and contract; Teams that want to hand-build and own every sequence step rather than delegate to an autonomous agent; Companies that must see audited per-action AI logs and disclosed model providers before purchase

Stack fit matrix

SalesforceIntegrationIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotIntegrationIntegration
Google WorkspaceIntegrationNot supported
Microsoft 365IntegrationNot supported
SAPNot supportedNot supported
SlackIntegrationNot supported
MCP (Model Context Protocol)Not supportedNot supported

Compliance

SOC 2 Not listed Listed
ISO 27001 Not listed Not listed
GDPR Not listed Listed
HIPAA Not listed Not listed
FedRAMP Not listed Not listed
CMMC Not listed Not listed
ISO 42001 Not listed Not listed
IAPP AIGPnamed staff Not listed Not listed
AI app-builder checkwhat this checksNo cautionNo caution

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

FoundedNot recordedNot recorded
HeadquartersSan Francisco, USSan Francisco, US
PhoneNot listedNot yet recorded
EmailAll plansNot yet recorded
Live chatPlan not statedNot yet recorded
Support portal / ticketsNot listedNot yet recorded
Community forumNot listedNot yet recorded
Help centre / docsAll plansNot yet recorded
Dedicated account managerPlan not statedNot yet recorded
In person / on-siteNot listedNot yet recorded
Support hoursNot recordedNot yet recorded
Response timeNot statedNot yet recorded

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsNot supportedNot supported
AI featuresCopilot / assistant; Agentic workflows; Document processingAgentic workflows; NLP automation
Built around AI?AI-nativeAI-native
Trains on your dataNever trains on your dataNot recorded — ask the vendor
Runs onNot recordedNot recorded
AI pricingBilled by usage or creditsNot recorded
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Implementation friction × Value-Position score (estimate)

1.9/52.2/52.5/52.8/53.1/54.3/54.1/54.0/53.9/53.7/5Friction ← betterBuyer score better →Loved & EasyLoved & HeavyRisky & EasyRisky & Heavy

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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