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Up to 3 solutions, scored on the same value metrics.

Outreach logoOutreach

Outreach

4.0/5
ActiveCampaign logoActiveCampaign

ActiveCampaign

4.5/5
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueAbout 4 weeks (~30d)≤30 days (results guarantee) (~30d)
Typical annual TCO$0/yr$1,800/yr
Starting price$0/yr$180/yr
Implementation feeNoneNone
Seat tiersPackages differ by included AI credits (10k Essentials, 25k Core, 50k Plus, 100k Pro), API calls, custom objects and knowledge storage; per-user pricing with no platform fees.1 user (Starter/Plus), 3 users (Pro), 5 users (Enterprise); extra users sold as an add-on
Implementation friction3/52/5
Friction meter
Best forMid-market and enterprise revenue teams that want sequencing, conversation intelligence, deal management and forecasting on one platform; Sales organisations deploying AI agents alongside AEs, SDRs, CS and managers; Teams with Salesforce, Dynamics or HubSpot as CRM of record that need two-way sync; Revenue leaders whose main pain is forecast accuracy, pipeline visibility and rep ramp timeSMB and mid-market marketing teams that want email, SMS and WhatsApp automation in one platform; Teams upgrading from a basic email tool to automation plus a light CRM and sales engagement; Businesses that want AI-assisted campaign building, segmentation and predictive sending; Companies needing 1,000+ integrations, including Salesforce, Slack, Gmail and Outlook; Organizations that prefer self-serve setup with no implementation fee and included migration help
Not forVery small teams with no sales ops or admin capacity to configure and govern agents; Buyers who need published, self-serve list pricing without a sales cycle; Companies that only need a lightweight email sequencer; Organisations unwilling to pay per seat plus consumption-based AI creditsEnterprises that require FedRAMP or government-grade authorizations; Buyers who want heavy, hands-on implementation services from the vendor; Very large contact lists on tight budgets, since pricing scales with contact tiers per plan; Teams needing a full-depth sales CRM rather than email-first automation with CRM add-ons

Stack fit matrix

SalesforceNativeIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotIntegrationNot supported
Google WorkspaceIntegrationIntegration
Microsoft 365IntegrationIntegration
SAPNot supportedNot supported
SlackIntegrationIntegration
MCP (Model Context Protocol)NativeNot supported

Compliance

SOC 2 Listed Listed
ISO 27001 Listed Not listed
GDPR Not listed Listed
HIPAA Listed Listed
FedRAMP Not listed Not listed
CMMC Not listed Not listed
ISO 42001 Listed Not listed
IAPP AIGPnamed staff Not listed Not listed
AI app-builder checkwhat this checksNo cautionNot checked yet

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

Founded2014 (12 yrs)2003 (23 yrs)
HeadquartersSeattle, USChicago, US
PhoneNot listedAll plans
EmailNot listedAll plans
Live chatNot listedAll plans
Support portal / ticketsAll plansNot listed
Community forumNot listedAll plans
Help centre / docsAll plansAll plans
Dedicated account managerEnterprise onlyEnterprise only
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsOfficial serverNot supported
AI featuresAgentic workflows; Copilot / assistant; Predictive analytics; NLP automation; AI governance toolingCopilot / assistant; Agentic workflows; Predictive analytics; NLP automation
Built around AI?AI added to an existing productNot recorded
Trains on your dataNot recorded — ask the vendorNot recorded — ask the vendor
Runs onNot recordedNot recorded
AI pricingBilled by usage or creditsNot recorded
Model keyNot recordedNot recorded
AI usage auditFull audit trailNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Typical annual cost × Time-to-value

$0/yr$4/yr$41/yr$400/yr$4k/yr27d29d30d31d33dAnnual TCO ← betterDays to value better →Quick & CheapQuick & PriceySlow & CheapSlow & Pricey

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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