Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueAbout 2 weeks (~14d)4–6 weeks (~30d)
Typical annual TCO$1,700/yr$24,000/yr
Starting price$351/yr$10,800/yr
Implementation feeNoneNone
Seat tiersUnlimited team seats on all plans; limits apply to credits, recipients, warm-ups and LinkedIn slots, not seats.Not seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction2/53/5
Friction meter
Best forSMB and mid-market B2B sales teams running high-volume cold email and LinkedIn outreach; Lead-generation agencies prospecting and campaigning for multiple clients; Teams that want prospecting, email verification, sender warm-up and a light CRM in one platform; Startups building a first outbound motion on a low monthly budgetMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forEnterprises needing named SOC 2, ISO 42001 or FedRAMP assurance and per-action AI audit logs; Industries that are legally restricted from cold outreach; Teams that only need a CRM and no prospecting or outreach features; Buyers wanting a heavy per-seat enterprise sales engagement suite with deep forecastingVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceIntegrationIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNativeNot supported
Google WorkspaceNativeNot supported
Microsoft 365NativeNot supported
SAPNot supportedNot supported
SlackIntegrationNot supported
MCP (Model Context Protocol)NativeNot supported
Compliance
SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
Founded2012 (14 yrs)2008 (18 yrs)
HeadquartersNew York, USPortland, US
PhonePlan not statedNot listed
EmailAll plansAll plans
Live chatAll plansNot listed
Support portal / ticketsNot listedNot listed
Community forumNot listedNot listed
Help centre / docsAll plansAll plans
Dedicated account managerPaid plansNot listed
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsOfficial serverNot supported
AI featuresAI search; NLP automation; Predictive analyticsAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Implementation friction × Value-Position score (estimate)
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
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