Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueUnder 2 minutes to first verified export (~0d)4–6 weeks (~30d)
Typical annual TCO$1,788/yr$24,000/yr
Starting price$888/yr$10,800/yr
Implementation feeNoneNone
Seat tiersFree, Essentials and Plus are single-user accounts; Professional is a custom team account with seat managementNot seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction1/53/5
Friction meter
Best forSMB and mid-market outbound teams that need verified B2B emails, mobile/direct dials and buyer intent data at a fraction of enterprise data-platform pricing; Teams that prioritize data accuracy: a 95% guarantee with automatic credit refunds when a contact bounces; Single sellers and small teams that want month-to-month, no-contract access to a 200M+ contact database; Companies that need CRM sync (Salesforce, HubSpot, Dynamics 365), Zapier connectivity or API-based enrichmentMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forEnterprises that need the largest possible database or deep account-based marketing orchestration; Teams requiring heavy implementation, custom data models or on-premise deployment; Buyers looking for a full sales-engagement suite (sequencing, dialing) rather than a data source; Organizations unwilling to work on a credit-based consumption modelVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceNativeIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNativeNot supported
Google WorkspaceNot supportedNot supported
Microsoft 365Not supportedNot supported
SAPNot supportedNot supported
SlackNot supportedNot supported
MCP (Model Context Protocol)Not supportedNot supported
Compliance
SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
Founded2017 (9 yrs)2008 (18 yrs)
HeadquartersNot recordedPortland, US
PhoneEnterprise onlyNot listed
EmailNot listedAll plans
Live chatNot listedNot listed
Support portal / ticketsNot listedNot listed
Community forumNot listedNot listed
Help centre / docsNot listedAll plans
Dedicated account managerEnterprise onlyNot listed
In person / on-siteNot listedNot listed
Support hours24/7Not recorded
Response timeNot statedNot stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsNot supportedNot supported
AI featuresNot yet recordedAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Implementation friction × Value-Position score (estimate)
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
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