Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-Value1–2 weeks (~14d)4–6 weeks (~30d)
Typical annual TCO$12,000/yr$24,000/yr
Starting price$0/yr$10,800/yr
Implementation feeNoneNone
Seat tiersNo seat minimums. SSO and Directory Sync are billed per enterprise connection ($125 each, volume discounts from 16 connections); AuthKit is priced by monthly active users.Not seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction2/53/5
Friction meter
Best forB2B SaaS product teams that need enterprise SSO, SCIM provisioning and audit logs without building them in-house; Startups and scale-ups whose enterprise deals stall on IT requirements such as SAML, SCIM and admin onboarding; Engineering-led teams that want auth, user management and RBAC from one developer-first API with modern SDKs; AI and agent platforms that need OAuth authorization for MCP servers and scoped agent identities; Companies that want a self-serve Admin Portal so corporate IT admins can configure SSO without support ticketsMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forConsumer apps with no enterprise buyer and no SSO or directory-provisioning requirement; Teams wanting a no-code, fully managed identity product with no developer involvement; Organizations that must self-host or run authentication entirely on-premises; Buyers optimising purely for the cheapest password auth at very large consumer scale; Companies looking for a packaged line-of-business application rather than infrastructure APIsVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceNot supportedIntegration
AWSIntegrationNot supported
SnowflakeIntegrationNot supported
HubSpotNot supportedNot supported
Google WorkspaceIntegrationNot supported
Microsoft 365IntegrationNot supported
SAPNot supportedNot supported
SlackIntegrationNot supported
MCP (Model Context Protocol)NativeNot supported
Compliance
SOC 2 Listed Not listed
ISO 27001 Not listed Not listed
GDPR Listed Not listed
HIPAA Listed Not listed
FedRAMP Not listed Not listed
ISO 42001 Not listed Not listed
IAPP AIGPnamed staff Not listed Not listed
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
FoundedNot recorded2008 (18 yrs)
HeadquartersNot recordedPortland, US
PhoneNot listedNot listed
EmailAll plansAll plans
Live chatPaid plansNot listed
Support portal / ticketsAll plansNot listed
Community forumNot listedNot listed
Help centre / docsAll plansAll plans
Dedicated account managerEnterprise onlyNot listed
In person / on-siteNot listedNot listed
Support hours24/7Not recorded
Response timeScale: P1 1 business hour, P2 3 business hours. Enterprise: P1 1 hour with 24x7x365 response SLAs.Not stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsOfficial serverNot supported
AI featuresCopilot / assistant; Agentic workflowsAgentic workflows; Predictive analytics; NLP automation
Built around AI?AI added to an existing productNot recorded
Trains on your dataNot recorded — ask the vendorNot recorded — ask the vendor
Runs onNot recordedNot recorded
AI pricingNot recordedNot recorded
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
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