Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-Value90-day structured onboarding (~90d)4–6 weeks (~30d)
Typical annual TCO$15,000/yr$24,000/yr
Starting price$0/yr$10,800/yr
Implementation feeNoneNone
Seat tiersFree ZoomInfo Lite plan; paid packages are quoted by license count and credit volume - no published fixed seat tiersNot seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction3/53/5
Friction meter
Best forB2B sales, marketing and RevOps teams at companies with 100+ employees that prospect or run ABM at scale; Teams needing verified contact, firmographic, technographic and intent data on 500M+ contacts and 100M+ companies; CRM and go-to-market data quality and enrichment programs across Salesforce, HubSpot, marketing automation and warehouses; Enterprises that want AI agents and a context graph layered onto existing GTM workflows; Developers and AI agent builders needing headless B2B data through API, CLI or MCPMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forB2C or consumer marketing teams (ZoomInfo covers professionals in their business capacity); Buyers who want a flat, published per-seat price and self-serve checkout; Very small teams with no repeatable outbound motion; Organizations unwilling to accept credit-based consumption billing and license commitmentsVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceNativeIntegration
AWSIntegrationNot supported
SnowflakeIntegrationNot supported
HubSpotNativeNot supported
Google WorkspaceNot supportedNot supported
Microsoft 365IntegrationNot supported
SAPNot supportedNot supported
SlackIntegrationNot supported
MCP (Model Context Protocol)NativeNot supported
Compliance
SOC 2 Not listed Not listed
ISO 27001 Not listed Not listed
GDPR Not listed Not listed
HIPAA Not listed Not listed
FedRAMP Not listed Not listed
CMMC Not listed Not listed
ISO 42001 Not listed Not listed
IAPP AIGPnamed staff Not listed Not listed
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
Founded2007 (19 yrs)2008 (18 yrs)
HeadquartersVancouver, Washington, USAPortland, US
PhonePlan not statedNot listed
EmailNot listedAll plans
Live chatNot listedNot listed
Support portal / ticketsPlan not statedNot listed
Community forumPlan not statedNot listed
Help centre / docsPlan not statedAll plans
Dedicated account managerEnterprise onlyNot listed
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsOfficial serverNot supported
AI featuresCopilot / assistant; Agentic workflows; Predictive analytics; NLP automationAgentic workflows; Predictive analytics; NLP automation
Built around AI?AI added to an existing productNot recorded
Trains on your dataNot recorded — ask the vendorNot recorded — ask the vendor
Runs onNot recordedNot recorded
AI pricingIncluded in the planNot recorded
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
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