EZ Texting
Easy-to-use SMS marketing platform for bulk texting, automated workflows, and text-to-pay
By EZ Texting · 4.0/5 verified-buyer score
Positioning guardrails
Best for
- SMBs and local businesses that want bulk SMS/MMS campaigns without engineering work
- Teams automating reminders, feedback requests, after-hours replies, and abandoned-cart recovery
- Nonprofits and organizations using text-to-pay and text-to-give links to collect payments
- Companies already on HubSpot or Salesforce that want texting synced with their CRM
- Organizations that want 10DLC/A2P registration and CTIA-aligned compliance defaults handled for them
Ideal size: 1–50 people · SMB or growth-stage marketing team running its first SMS program
Not for
- Businesses messaging outside the United States and Canada, the only two countries the platform serves
- Teams expecting a flat, unlimited-message price; every plan is credit-metered with overage charges
- Buyers who need many seats included; each plan ships with one user and extra seats cost $10/month
- Enterprises needing a fast large-scale short-code launch, since Enterprise set-up is quoted at 4 to 12 weeks
Value metrics scorecard
Time-to-Value
Within 1 business day
~1 days to first production value
Total Cost of Ownership
$1,200/yr
Starts at $240 · Monthly or annual subscription with metered message credits; SMS = 1 credit, MMS = up to 3 credits, overage billed per credit
Implementation Friction
2/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
1 user included on every plan; additional users $10/month each
Add-on costs
- Overage credits: $0.04 (Launch), $0.035 (Boost), $0.03 (Scale), $0.01 (Enterprise)
- $5/month Telecom Fee on the Launch plan; waived on Boost, Scale, and Enterprise
- Additional textable numbers are available for an additional fee
- Additional user seats at $10/month per user
Company & support
Who is behind EZ Texting, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatPlan not stated
- Support portal / ticketsPlan not stated
- Community forumNot listed
- Help centre / docsPlan not stated
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Business hours
- Response time
- Most tickets are addressed within 30 minutes
Help Center is self-serve documentation available 24/7. Live chat runs 7 days a week: 8am-8pm ET weekdays and 10am-7pm ET weekends. The Enterprise plan adds a dedicated success manager, priority support and white-glove onboarding.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where EZ Texting sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- EZ Texting
- lemlist
- Instantly
- Chili Piper
- Ignition
- Qwilr
Add or change companies
Up to 10 companies including EZ Texting. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What EZ Texting ships in AI, and what it asks of your ecosystem.
AI features shipped
Homepage and pricing pages describe AI Reply (turns a website, knowledge base, and PDFs into SMS replies) and AI Compose. The compliance page says machine learning and AI review outbound messages for spam, phishing and inappropriate content. No source states whose model is used or whether AI actions are logged or exportable.
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
EZ Texting is a self-serve SMS marketing platform used by 230,000+ businesses for bulk SMS/MMS, two-way texting, automated workflows, and text-to-pay. Plans start at $20/month billed annually (Launch, up to 500 contacts) and scale to a $3,000/month Enterprise tier with a dedicated short code and success manager. Self-serve setup is quoted within one business day. AI Reply and AI Compose draft and answer messages, and thousands of integrations cover HubSpot, Salesforce, and Zapier. Messaging runs in the US and Canada only.
Frequently asked questions
How much does EZ Texting cost per year?
Launch starts at $25/month monthly or $20/month billed annually (about $240/year) for up to 500 contacts; Boost is $75/$60, Scale $125/$100, and Enterprise starts at $3,000/month for 50,000+ contacts. Each plan includes 500 monthly credits (6,000 yearly on annual plans) and one user seat; extra seats are $10/month. Launch also carries a $5/month telecom fee.
How fast can we go live?
EZ Texting quotes setup within one business day for Launch, Boost, and Scale, and 4 to 12 weeks for Enterprise short-code deployments. A2P carrier registration is included at no extra cost and handled by EZ Texting, which is normally the longest external dependency.
What does each message cost?
Messages are metered in credits: one SMS (up to 160 characters) is one credit and one MMS (up to 1,600 characters with image, GIF, or video) is up to three credits. Overage credits run $0.04 on Launch, $0.035 on Boost, $0.03 on Scale, and $0.01 on Enterprise. Inbound messages are not charged.
What support is included?
All customers get a 24/7 Help Center, live chat seven days a week, and a ticket form with most tickets answered within 30 minutes. Enterprise adds a dedicated success manager, priority support, and white-glove onboarding.
Which countries and compliance rules are covered?
EZ Texting operates in the United States and Canada. The platform handles opt-in consent capture, automatic STOP processing, required disclosures, identity verification, A2P/10DLC registration, and CTIA-aligned compliant defaults.