Firstup
The intelligent communication platform for the enterprise workforce
By Firstup, Inc. · HQ San Francisco, US · 4.0/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Large enterprises with dispersed, frontline or deskless workforces
- Internal communications and employee-experience teams running multi-channel campaigns
- Organizations that need personalized employee journeys, segmentation and engagement analytics
- Companies needing to reach employees on mobile, intranet, email and digital signage from one platform
Ideal size: 1,000+ employees people · Enterprise with a dedicated internal communications or employee-experience function
Not for
- Small teams without a dedicated internal communications function
- Buyers who require published, self-serve per-seat pricing before a sales conversation
- Companies looking for an HRIS, scheduling or clinical system rather than a communications layer
Value metrics scorecard
Time-to-Value
~2 months
~60 days to first production value
Total Cost of Ownership
On request
Quote-based; three packages (Essential, Professional, Premier) plus an optional employee intranet add-on. No public list price.
Implementation Friction
3/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Priced per user; the pricing FAQ defines 'user' and states volume discounts are available. No published seat minimum.
Add-on costs
- Employee intranet capabilities are sold as an add-on to any package
Company & support
Who is behind Firstup, and how your team gets help once it is live.
Company
- Founded
- 2008 · 18 yrs in business
- Headquarters
- San Francisco, US
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsPlan not stated
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
The contact page routes sales questions to a form and directs existing customers to the Firstup Help Center for account and product assistance. No support phone line, support email, ticket portal or stated SLA is published on the pages reviewed.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Firstup sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Firstup
- Click Boarding
- Businessolver
- MineralTree
- Celonis
- SYSPRO
Add or change companies
Up to 10 companies including Firstup. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Firstup ships in AI, and what it asks of your ecosystem.
AI features shipped
Pricing lists AI Content Creator (AI topics, titles, descriptions, tone adjustment), AI Search (natural-language answers across Firstup and connected systems) and AI Insights (tone and sentiment trend detection). Homepage markets a Firstup AI assistant that finds answers and takes action. No model provider, key ownership or training-data policy is disclosed on the pages reviewed.
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Paid add-on
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Firstup is an enterprise workforce communications platform for large, dispersed, frontline-heavy organizations. It unifies an employee mobile app, intranet, email and digital signage with journey orchestration, segmentation and engagement analytics, sold as three quote-based packages (Essential, Professional, Premier) plus an intranet add-on. Customers include Swissport, JetBlue and Iron Mountain; a Forrester TEI study cites $8.9M in three-year savings for a 10,000-employee organization.
Frequently asked questions
How much does Firstup cost?
Firstup does not publish list prices. Pricing is quote-based across three packages - Essential, Professional and Premier - with an optional employee intranet add-on. The pricing page states that volume discounts are available, and buyers are routed to sales for a personalized recommendation plus an overview of pricing, implementation approach and rollout timelines.
How long does implementation take?
Firstup does not publish implementation timelines. The pricing page notes that sales provides an overview of the implementation approach and rollout timelines, and that Firstup offers implementation and consulting services. Technical work runs through a unified API, REST APIs, SCIM and flat-file transfer from HRIS and directory systems.
Which systems does Firstup integrate with?
Firstup names Microsoft, Workday and ServiceNow among its integrations, plus HRIS, Active Directory and database sources for employee profile data. It supports REST APIs, SCIM and flat-file transfer, offers a unified API and developer portal for custom integrations, and can deliver messages into third-party SaaS platforms, embedded widgets and digital signage.
Is Firstup secure and compliant?
Firstup's Information Security Guidelines state that the company maintains an ISO 27001, SSAE16 (SOC 2 Type II) or similar certification and will provide an ISO 27001 certificate and SOC 2 Type II report on request. The page also covers encryption in transit and at rest, MFA, annual third-party penetration testing, DLP controls and security-incident notification within 72 hours.
Does Firstup include AI features?
The pricing page lists AI Content Creator for generating topics, titles and descriptions and adjusting tone, AI Search for natural-language answers across Firstup and connected systems, and AI Insights for detecting tone and sentiment trends. These appear in the Professional and Premier packages rather than the entry-level Essential package. Model providers, key ownership and training-data policies are not disclosed.
Who is Firstup designed for?
Large enterprises with dispersed or frontline workforces. Healthcare, manufacturing, hospitality and retail are the verticals Firstup names, and reference customers such as Swissport, JetBlue, Iron Mountain and Southern Company run tens of thousands of employees. Small teams without a dedicated internal communications function, and buyers needing published self-serve pricing, are a weaker fit.