HiJiffy
The guest communications platform for hotel groups: AI that answers up to 90% of guest conversations and turns them into direct revenue.
By HiJiffy · HQ Vidigueira, Portugal · 4.5/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Hotel groups and multi-property brands that need consistent, on-brand AI answers across every property
- Independent hotels, resorts, hostels and glamping sites handling high volumes of repetitive enquiries
- Revenue and marketing teams trying to grow direct bookings and reduce OTA dependency
- Properties with an existing PMS, booking engine or CRM that can be connected through one of 100+ integrations
Ideal size: 50–500 staff across one or more properties people · Hotel group with a PMS or booking engine in place and a guest-experience owner
Not for
- Businesses outside accommodation — the AI, channels and data flows are hotel-specific
- Companies that want to bring their own LLM or build bespoke AI workflows
- Very small properties with negligible enquiry volume and no PMS or booking engine
- Buyers wanting a full guest-experience suite (reputation, revenue management) rather than a communications layer
Value metrics scorecard
Time-to-Value
2–4 weeks
~30 days to first production value
Total Cost of Ownership
$2,148/yr
Starts at $1,308 · Per-property subscription priced by number of rooms, billed monthly or yearly, in USD, EUR or GBP; one-off setup fee per 5 properties
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
$449
Seat tiers
Unlimited agents on every plan; price scales with room count, not seats
Add-on costs
- Online check-in, digital keys, advanced upselling campaigns and reviews are add-ons on the Premium plan
- One-off setup fee per 5 properties: $109 (Basic), $449 (Pro), $699 (Premium)
- Enterprise tier is a custom quote with custom channels, integrations and Power BI reporting
Company & support
Who is behind HiJiffy, and how your team gets help once it is live.
Company
- Founded
- 2016 · 10 yrs in business
- Headquarters
- Vidigueira, Portugal
How you get support
- PhoneNot listed
- EmailAll plans
- Live chatAll plans
- Support portal / ticketsAll plans
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerPlan not stated
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Pricing page: all plans include the help centre, chat support in the Console and email support; tickets are prioritised (low on Basic, high on Pro and Premium). Pro and Premium add an account manager, onboarding specialist and periodic videocall support.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where HiJiffy sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- HiJiffy
- LodgIQ
- PriceLabs
- TrekkSoft
- Rentals United
- HotelRunner
Add or change companies
Up to 10 companies including HiJiffy. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What HiJiffy ships in AI, and what it asks of your ecosystem.
AI features shipped
Runs on Aplysia, a hospitality-specific model with anti-hallucination guardrails that answers only from the property's verified knowledge. Per-source visibility into every answer sits in the Inbox, and reports surface partially answered questions and knowledge gaps. Sentiment analysis and intent detection prioritise escalations to staff. Vendor claims up to 90% automation of routine guest…
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Included in the plan
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Basic visibility
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
HiJiffy is a hospitality-specific guest communications platform: a conversational AI that answers up to 90% of guest questions across webchat, WhatsApp, email, voice and OTA messaging, and routes the rest to staff with context and sentiment-based priority. Hotels also run proactive WhatsApp and webchat campaigns for direct bookings, upselling and reviews. Pricing starts at $109/month by room count plus a setup fee per five properties; 2,600+ hotels use it and it is rated 4.5/5 on HotelTechReport.
Frequently asked questions
How much of our guest communication can HiJiffy actually automate?
HiJiffy states its AI handles up to 90% of routine guest communication — FAQs, booking questions, check-in and check-out, upselling and review requests — across webchat, WhatsApp, social, email, voice and OTA messaging. Named customers report 80–100% automation (Macdonald Hotels 100%, Entourage sur-le-Lac 94%, AX Hotels 93%). Anything outside the verified knowledge base is escalated to the right team with full context and sentiment-based priority rather than answered wrongly.
What does HiJiffy cost and what implementation effort is required?
Published pricing starts at $109/month (Basic), $179/month (Pro) and $359/month (Premium), priced by number of rooms and billed monthly or yearly, plus a one-off setup fee per five properties ($109 / $449 / $699). Enterprise is a custom quote. Pro adds the generative AI chatbot and omnichannel inbox; Premium adds the AI digital concierge, PMS/CRM integration and automated WhatsApp campaigns. Onboarding is assisted, with customers describing setup as quick.
Which systems can HiJiffy integrate with?
HiJiffy lists 100+ integrations across PMS, booking engines, CRMs, OTAs, reputation management, mobile keys, digital check-in and facility management, including Cloudbeds, Apaleo, D-EDGE and Cendyn CRM. Booking.com and Expedia messaging are native and fully automated. PMS integration feeds the AI real context (arrival date, room type, stay status) and triggers campaigns; customers also use the API to automate processes such as WiFi codes and digital keys.
Is our guest data handled securely and are we GDPR compliant?
HiJiffy states that all communication is encrypted and fully GDPR-compliant, and that hotels retain ownership and control of their guest data. Full technical and security detail is published at hijiffy.com/security-and-compliance. Certifications such as SOC 2, ISO 27001, HIPAA or FedRAMP are not claimed on the pages reviewed here, so buyers with those obligations should request documentation directly.
How long does it take to see value from HiJiffy?
Published material gives no fixed go-live time. Customers describe a fast, assisted rollout: Domaine & Demeure said setup was quick thanks to a seamless booking-engine integration, Lake District Hotels reported a 70% reduction in answerable calls on launch, and Entourage sur-le-Lac called the impact immediate. A 2–4 week assumption from kickoff to first production value is reasonable, supported by an onboarding specialist on Pro and Premium.