folk
The CRM that captures the full context of your relationships, with AI Assistants that automate the busywork.
By folk · 4.5/5 verified-buyer score
Positioning guardrails
Best for
- Small and mid-sized sales teams that want a working CRM within days rather than a multi-quarter rollout
- Agencies, consultancies and other referral-driven firms where relationships rather than forms drive the pipeline
- Teams prospecting across LinkedIn, Gmail, Outlook and WhatsApp from one contact record
- Companies that want AI follow-ups, recaps and enrichment without hiring a RevOps function
Ideal size: 3–50 people · Scale-up with a founder-led or small sales team and no dedicated RevOps
Not for
- Enterprises that need CPQ, complex forecasting, territory management or deep ERP plumbing out of the box
- Buyers who require a published support SLA, phone support or on-site implementation from day one
- Teams standardising on a large partner-led implementation ecosystem with certified systems integrators
Value metrics scorecard
Time-to-Value
Under 2 weeks (self-serve)
~7 days to first production value
Total Cost of Ownership
$5,760/yr
Starts at $288 · Per member, per month, billed yearly or monthly: Standard $24, Premium $48, Enterprise from $80 per member/month on yearly billing
Implementation Friction
2/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Per member with unlimited members on all plans; no seat minimum; 2-week free trial
Add-on costs
- Extra credits for enrichment, messages, account sync and AI fields beyond plan allowances
- 1:1 onboarding, priority support and custom integrations on the Enterprise plan
Company & support
Who is behind folk, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsNot listed
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
The Enterprise plan adds priority support, a dedicated account manager and 1:1 onboarding sessions. No support email, phone line, support hours or SLA are published on the pages reviewed.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where folk sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- folk
- Teamwork.com
- Anchor
- Smartlead
- Mixmax
- Chaser
Add or change companies
Up to 10 companies including folk. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What folk ships in AI, and what it asks of your ecosystem.
AI features shipped
Sources describe four AI Assistants (Follow-up, Recap, Research, Workflow) plus AI magic fields and Auto-fill AI. No source states whether customers supply their own model keys or what AI action logging exists, so keyModel and auditLevel are left unknown.
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
folk is a relationship-first CRM for small and mid-sized sales teams. It pulls email, calendar, LinkedIn and WhatsApp activity into one contact record, then layers AI Assistants on top: follow-up suggestions, relationship recaps, company research and trigger-based outreach. Standard is $24 per member/month billed yearly, Premium $48, and Enterprise from $80 with security controls and a dedicated account manager. Setup is self-serve with a 2-week free trial, and folk ships an MCP server plus a public API.
Frequently asked questions
What does folk cost for a 10-person sales team?
Yearly billing is $24 per member per month on Standard ($288 per member per year) and $48 on Premium ($576 per member per year); Enterprise starts at $80. A 10-person team on Premium is therefore about $5,760 per year. Pricing is per member with unlimited members allowed, and a 2-week free trial requires no credit card.
Can we connect folk to ChatGPT or similar AI tools?
Yes. folk ships folk MCP (Model Context Protocol), which lets teams connect their CRM interaction history to supported AI tools, and the changelog records a ChatGPT integration. MCP is listed as a feature across plans on the pricing page, and Premium and above add API access.
How long does it take to get folk running?
folk is self-serve: sign up, connect Gmail or Outlook, LinkedIn and WhatsApp, and import contacts by CSV or the folkX Chrome extension. The 2-week trial needs no credit card and there is no implementation fee. Enterprise adds 1:1 onboarding sessions and a dedicated account manager.
Which tools does folk integrate with?
Gmail, Outlook, Google Calendar, LinkedIn, WhatsApp, Slack, Calendly, Webflow, DocuSign, Mailchimp, Zapier, Make and Fireflies, with the vendor claiming 5,000+ integrations overall. Premium plans add API access, and the developer documentation is published for custom integrations.