Landbot
No-code AI agent and chatbot builder for websites and WhatsApp that qualifies leads, books meetings and answers customers 24/7.
By Landbot (Hello Umi, S.L.) · 4.7/5 verified-buyer score
Positioning guardrails
Best for
- Marketing and revenue teams that need 24/7 lead capture, qualification and meeting booking on their own website
- Businesses that run sales and support conversations on WhatsApp Business in addition to web chat
- Non-technical teams that want to build, change and publish bots without engineering tickets
- Teams that want rule-based flow control plus AI reasoning, with answers grounded in their own knowledge base
Ideal size: 2-50 (marketing / revenue teams) people · Scale-up or mid-market with inbound web traffic and a CRM already in place
Not for
- Buyers who need HIPAA, FedRAMP or other regulated-industry compliance evidence beyond GDPR and SOC 2
- Organisations that require on-premise deployment, BYOK or documented control over which AI model answers customers
- Very high-volume support operations looking for flat-rate, unlimited conversation pricing
- Anyone who needs a production MCP server today; Landbot's MCP is announced but not yet available
Value metrics scorecard
Time-to-Value
Same day - first agent live in ~15 minutes
~1 days to first production value
Total Cost of Ownership
$960/yr
Starts at $0 · Per-workspace subscription priced in EUR (USD billing outside the EU) with included monthly chat and AI-chat allowances; monthly or annual billing, annual saves 20%. Free plan available, no card…
Implementation Friction
1/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
1 seat on Free, 2 on Starter, 3 on Professional, 5+ on Business; extra seats EUR 25/mo
Add-on costs
- Extra chats beyond the plan allowance: EUR 0.05 per chat (500-chat packs at EUR 25)
- Extra AI chats beyond the allowance: EUR 0.10 per AI chat
- WhatsApp channel plus 10,000 service messages: EUR 100/mo (Professional WA)
- Additional WhatsApp number: +EUR 100/mo
- Meta message fees for marketing, utility and authentication templates
- Agent Studio managed service (design, launch and run your agent) available on any plan, included in Business
Company & support
Who is behind Landbot, and how your team gets help once it is live.
Company
- Founded
- 2015 · 11 yrs in business
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailAll plans
- Live chatPlan not stated
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
The plan comparison shows email support on every plan, email plus chat from Professional, and priority/dedicated support with an uptime SLA on Business. Self-serve docs live in the Knowledge Center and Landbot Academy. Sales replies in under 24h on the Business tier; no support SLA is published.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Landbot sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Landbot
- MailerLite
- Tapfiliate
- Unbounce
- AWeber
- LiveChat
Add or change companies
Up to 10 companies including Landbot. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Landbot ships in AI, and what it asks of your ecosystem.
AI features shipped
AI Copilot turns a plain-language prompt into a working flow; AI agents reason within vendor-defined guardrails, answer only from the customer's knowledge base, and can act (qualify, book, update CRM). AI chats are metered separately from flow chats. No source states the underlying model provider, BYOK or per-action AI logging.
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Landbot (Hello Umi, S.L.) is a no-code AI agent and chatbot builder for websites and WhatsApp Business, aimed at marketing and revenue teams. It combines a visual, rule-based flow builder with an AI Copilot that drafts the workflow from a prompt, knowledge-base-grounded answers and human handoff. Native two-way HubSpot and Salesforce sync, 20+ native integrations and 500+ more via Zapier and n8n. Vendor reports 12,000+ teams and a 4.7 average review score; its public pages state GDPR and SOC 2 compliance.
Frequently asked questions
How quickly can we get a working agent into production?
The vendor states a first AI agent can be live in about 15 minutes: you describe the journey to the AI Copilot or drag it together in the visual builder, connect the channel (website or WhatsApp) and publish, with no engineering ticket. Every template is trained on the vendor's own corpus of conversion conversations. In practice, allow extra time for CRM mapping, knowledge-base content and review of regulated scripts before go-live.
What does Landbot cost at mid-market scale?
The Free plan is EUR 0 with 100 chats per month and no AI chats. Starter is EUR 32 per month billed annually (500 chats, 100 AI chats, 2 seats); Professional is EUR 80 per month annually (2,500 chats, 300 AI chats, 3 seats) with WhatsApp as a EUR 100 per month add-on; Business is custom, from roughly EUR 400 per month with 5+ seats and an uptime SLA. Extra chats cost EUR 0.05 and extra AI chats EUR 0.10; plans are month-to-month, with 20% off annual.
Does it integrate with our CRM, channels and existing stack?
Yes. Landbot has native two-way integrations with HubSpot and Salesforce from the Professional plan, plus 20+ other native integrations including Slack, Shopify, Stripe, Google Sheets, Airtable, Mailchimp, Segment, Calendly, Dialogflow, WordPress and Webflow. Anything else can be reached through webhooks, Zapier (4,000+ apps) or n8n (500+ integrations). Channels are your website and WhatsApp Business, with limited Messenger/API chat on higher plans.
Where does our conversation data live and is it used to train models?
The pricing FAQ states chats are not used to train models and are not sold to third parties, that the platform is European and GDPR-based, and that a DPA is available on request; the site also displays SOC 2 (AICPA) compliance. Conversation history stays yours and is not deleted on exit. Note that none of the pages provided include a dedicated security or trust centre, so regulated buyers should request the SOC 2 report, DPA and data-residency details directly.
Can a human take over a conversation, and how is AI usage billed?
Human handoff with full context and a shared inbox is included from the Starter plan, with each team member using a seat. AI chats are metered separately from rule-based flow chats: 100 included on Starter, 300 on Professional and 500 with Professional WA, then EUR 0.10 per extra AI chat. The Business plan adds priority and dedicated support plus an uptime SLA.
Is there an MCP or ChatGPT/Claude integration?
Landbot has published an MCP page describing a connection built on the open Model Context Protocol that would let assistants such as Claude and ChatGPT build and manage Landbot agents directly. It is not available yet: the page states it is in early development and invitees join a free beta waitlist. Buyers who need MCP today should not plan around it, and can use the documented integrations and webhooks instead.