Lusha
B2B data and sales intelligence for GTM teams and AI agents
By Lusha Systems Inc. · HQ Boston, US · 4.3/5 verified-buyer score
Positioning guardrails
Best for
- Sales and SDR teams that need verified emails and direct dials plus buying signals in one workspace
- RevOps teams enriching CRM records in Salesforce, HubSpot and other CRMs
- GTM teams that want prospect search and enrichment inside Claude, ChatGPT or any MCP client
- Recruiting and staffing teams re-verifying candidate and client contact data
- North America, EMEA and APAC teams needing regional phone and email coverage
Ideal size: 5–200 GTM users people · Scale-up or mid-market GTM org with CRM and outbound motion in place
Not for
- Teams wanting a full revenue-intelligence or conversation-analytics suite
- Buyers who require fixed all-inclusive per-seat pricing instead of credit-based pricing
- Organisations that need a published support SLA or phone support before purchase
- Companies unwilling to run a second data vendor alongside an incumbent
Value metrics scorecard
Time-to-Value
Deploy in hours; ~2 weeks to ROI
~14 days to first production value
Total Cost of Ownership
$0/yr
Starts at $0 · Credit-based: 1 credit per verified email, 5 credits per phone number. Free plan with 40 credits/month; monthly or annual paid plans, annual credits issued up front.
Implementation Friction
1/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Free and self-serve paid tiers; teams larger than 5 users are routed to Sales; Scale plans allow per-user credit limits.
Add-on costs
- Additional credits can be purchased at any time from account settings
- Per-user credit limits available on Scale plans
- Larger seat counts and custom plans handled by the sales team
Company & support
Who is behind Lusha, and how your team gets help once it is live.
Company
- Founded
- 2016 · 10 yrs in business
- Headquarters
- Boston, US
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Lusha publishes a self-serve Knowledge Hub with data docs, API reference and user guides, and the pricing page points to a help center. No support phone line, support email, response-time SLA or named account manager is stated on the pages reviewed.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Lusha sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Lusha
- Pipedrive
- Apollo.io
- Teamwork.com
- Terret
- Anchor
Add or change companies
Up to 10 companies including Lusha. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Lusha ships in AI, and what it asks of your ecosystem.
AI features shipped
Lusha's intelligence layer is described as 7 predictive models, ICP scoring, lookalikes and AI recommendations for accounts and next actions, plus AI chat for building tables and natural-language list prompts. The model provider behind these features and any per-action AI logging are not documented; MCP access runs through the customer's own assistant.
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Lusha is a B2B data and sales-intelligence platform from Lusha Systems Inc., founded in 2016 and based in Boston. It combines 290M+ verified contacts, 29M+ companies, 26 weekly buying signals and a Deep Intelligence scoring layer, delivered through its workspace, a Chrome extension, an API and an MCP server for Claude, ChatGPT and other agents. Pricing is credit-based with a free entry plan; native Salesforce and HubSpot apps plus 30+ marketplace integrations. Note the absence of published support SLAs.
Frequently asked questions
What does Lusha actually do?
Lusha sells verified B2B contact and company data plus buying signals. Teams search and enrich contacts in the Lusha workspace, a Chrome extension, their CRM, the Lusha API, or inside Claude, ChatGPT and other MCP-compatible assistants, so prospecting and enrichment happen where reps already work.
How does Lusha's pricing work?
It is credit-based and quote-driven. One credit reveals a verified email; five credits reveal a phone number. There is a free plan with up to 40 credits per month, monthly and annual paid plans with rollover or up-front credits, and a customisable Scale plan. Public dollar prices are not published, and teams larger than five users go through Sales.
How long until we see value?
Deployment is fast: one cited customer rolled out 25+ users in an hour, and Lusha reports customers hitting 2x ROI within two weeks. The main effort is field mapping into your CRM rather than software installation, so a self-serve trial can run in parallel with evaluation.
Will Lusha fit our existing stack?
For most GTM stacks, yes. There are native Salesforce and HubSpot apps, integrations with monday CRM, Zoho, Pipedrive, Bullhorn, Slack, Gmail, Outlook, Clay, Make, n8n and Zapier, a REST API with webhooks, and an official MCP server for Claude, ChatGPT and other agents.
How accurate and current is the data?
Lusha states 98% email and 86%+ direct-dial accuracy database-wide, with 95–98% email verification by region, and publishes its own decay research (about 12.25% of US sales leaders change roles in twelve months). Buying signals are refreshed weekly from 26 tracked event types.
What support is included?
A self-serve Knowledge Hub covers data docs, the API reference and user guides, and the pricing page points to a help centre. No support phone line, support email, response-time SLA or named account manager is stated on the pages reviewed, so confirm service levels with Sales.