Moosend
Intuitive email marketing and automation platform that helps SMBs, ecommerce stores and agencies send, convert and repeat.
By Moosend · 4.0/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Small and mid-market teams that want email campaigns plus marketing automation on one platform
- Agencies running multiple client accounts and campaigns from a single login
- Ecommerce stores that need cart-abandonment and product-recommendation emails
- Publishers and content businesses that monetise their audience by email
- Nonprofits running donor and fundraising campaigns (25% nonprofit discount stated)
Ideal size: 1–50 people · SMB to mid-market with at least one dedicated email marketer
Not for
- Enterprises that need deep, code-first CRM orchestration across many regions
- Teams whose primary channel is SMS or WhatsApp rather than email
- Buyers who require publicly published third-party security certifications before purchase
- Organisations needing self-hosted or on-premise deployment
Value metrics scorecard
Time-to-Value
1–2 weeks
~14 days to first production value
Total Cost of Ownership
On request
Contact-count subscription billed monthly (cancel anytime), biannual (15% off) or annual (20% off); pay-as-you-go email credits; 30-day free trial with no credit card.
Implementation Friction
1/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Contact tiers from 500 up to 1,000,000+; Pro includes 5 team members, Enterprise 10+
Add-on costs
- Dedicated IPs (add-on, optional on Enterprise)
- Transactional emails (add-on on Moosend+)
- Audience Discovery (add-on)
- Custom reports / dashboards (add-on)
- Hosted files (add-on)
- Additional team members (add-on)
- SSO & SAML (add-on)
- Email credits: 350,000 credits for $350, 500,000 for $500, 750,000 for $750, 1,000,000 for $1,000
Company & support
Who is behind Moosend, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailAll plans
- Live chatAll plans
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Vendor states 24/5 email support and 24/5 live chat support; knowledge base is self-serve; an Account Manager is offered on the Enterprise plan.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Moosend sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Moosend
- Apollo.io
- Ontraport
- Everflow
- Unbounce
- Ecwid
Add or change companies
Up to 10 companies including Moosend. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Moosend ships in AI, and what it asks of your ecosystem.
AI features shipped
The Pro plan feature list includes an AI Writer, and the plan comparison lists AI-Engine Product Recommendations. No model-provider or AI-activity-audit details are published by the vendor.
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Moosend is an email marketing and automation platform for SMBs, ecommerce stores, agencies, publishers and nonprofits. Pricing is contact-based with monthly, biannual or annual billing plus pay-as-you-go email credits, and a 30-day free trial that needs no credit card. Features include a drag-and-drop builder, automation workflows, landing pages, signup forms, SMTP/transactional email, A/B testing and an AI writer, with 80+ integrations including Salesforce, HubSpot and Google Contacts. Support is 24/5 email and live chat plus a knowledge base.
Frequently asked questions
How is Moosend priced?
Moosend is priced by contact (email list) count, from 500 contacts up to 1,000,000+. You can pay monthly and cancel anytime, or save 15% paying biannually and 20% paying annually. Occasional senders can instead buy email credits that never expire, and nonprofit organisations get a 25% discount.
Is there a free trial and do I need a credit card?
Yes. Moosend offers a 30-day free trial covering core features such as the email builder, templates, AI Writer, automations, segmentation, landing pages and forms, with unlimited sends for up to 1,000 contacts. No credit card is required, and your account and data stay intact if you let the trial end.
What support is included?
The vendor states 24/5 email support and 24/5 live chat support, plus a knowledge base for self-serve answers. Team member limits vary by plan, and an Account Manager is offered on the Enterprise plan. No response-time SLA is published for the standard plans.
Which systems does Moosend integrate with?
Moosend lists 82 integrations, including Salesforce, HubSpot, Google Contacts, MS Exchange, Zoho CRM, Pipedrive, WooCommerce, Magento, OpenCart, Zapier, Make, Segment and Facebook Lead Ads. API access and an SMTP server are also available for custom and transactional sending.
Does Moosend handle transactional email?
Yes. Transactional emails can be sent through SMTP and the API, using the drag-and-drop editor or ready-made templates, with dynamic templating that loops through your data to reduce API calls. Transactional email is positioned as an add-on within the Moosend+ custom plan rather than in the base Pro plan.
What AI features does Moosend provide?
The Pro plan feature list includes an AI Writer, and the plan comparison lists AI-Engine Product Recommendations for personalised content. Moosend does not publish which model powers these features, whether customers can supply their own model key, or any AI activity logging, so those details should be confirmed with the vendor during evaluation.