Orum
A crew of AI agents that supercharge every sales rep
By Orum · 4.0/5 verified-buyer score
Positioning guardrails
Best for
- SDR/BDR teams making high-volume cold calls who need more live conversations per hour
- Sales orgs already on Salesforce or HubSpot that want dialing, phone data and coaching in one system
- Managers who need AI scorecards, roleplay and coaching coverage without listening to every call
- Distributed or global teams dialing the US, Canada and 160+ international markets
Ideal size: 9–50+ reps people · Scale-up or enterprise with an active outbound calling motion
Not for
- Teams whose pipeline comes mainly from email or social sequences rather than the phone
- Buyers who want transparent public pricing or a self-serve month-to-month plan
- Very small teams: paid plans start at a 9-seat minimum
- Companies shopping for a full CRM or marketing suite rather than a dialer and coaching layer
Value metrics scorecard
Time-to-Value
Days, not weeks
~5 days to first production value
Total Cost of Ownership
$0/yr
Starts at $0 · Per user, billed annually. Quote-based packages (Launch, Ascend) plus add-ons. No dial limits on any paid plan; free trial capped at 500 dials. Final price is not published.
Implementation Friction
2/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Minimum 9 seats; Ascend Limited add-on for lighter-use roles such as AEs
Add-on costs
- AI Coaching — AI roleplay agents, AI scorecards and coaching portal (available on all plans)
- Webhooks — real-time event delivery to any system (available on all plans)
- Ascend Limited — limited calling for non-full-time dialers (Ascend plans only)
- International calling into 160+ countries and regions, plan-dependent
Company & support
Who is behind Orum, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatPlan not stated
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerPlan not stated
- In person / on-sitePlan not stated
- Hours
- Not recorded
- Response time
- Not stated
Homepage FAQ states onboarding covers setup, integrations and rep training, and that customers get ongoing CSM support, live chat and a full help centre. Plan tiers for each channel are not specified, and no support hours, SLA or response time is published. Sales demo forms are not counted as…
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Orum sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Orum
- Everflow
- Campaign Monitor
- Hightouch
- AWeber
- Landbot
Add or change companies
Up to 10 companies including Orum. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Orum ships in AI, and what it asks of your ecosystem.
AI features shipped
The homepage describes three named AI agents: Scout (finds the right number), Operator (parallel dialing, screeners and phone trees) and Coach (listens to calls, surfaces battlecards, scores interactions, runs roleplay). Agents are said to be built on over 2 billion real sales calls. No source states how models are hosted or whether AI actions are logged or exportable, so keyModel and auditLevel…
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Orum is a sales engagement and AI dialer platform built for SDR and BDR teams. Three AI agents — Scout for phone data, Operator for parallel dialing and connect handling, and Coach for call scoring, roleplay and coaching — are said to be trained on more than 2 billion sales calls. It plugs into Salesforce, HubSpot, Outreach, Salesloft, Gong and Slack, runs on Orum's own telephony stack, and supports calling into 160+ countries. Pricing is per user, billed annually and quote-based, with a 9-seat minimum; most teams are live in days.
Frequently asked questions
How does Orum help my team book more meetings?
Orum combines AI dialing and connect-rate intelligence with a coaching suite. Its agents find better phone numbers, clear screeners and phone trees during parallel dialing, and turn every call into a scorecard, objection insight and roleplay session. The stated outcome is more live conversations per hour and more meetings booked, which is what the customer stories report.
How is Orum different from my CRM or sales engagement platform's dialer?
Orum positions itself as purpose-built for maximizing live conversations, sitting alongside your CRM and SEP rather than replacing them. Those systems manage sequences and digital outreach; Orum optimizes connect rate, dialing strategy and coaching so the systems you already own see more high-quality activity and pipeline.
How do pricing and plans work?
Pricing is per user, billed annually, based on package type and number of users, with plans including Launch and Ascend plus add-ons such as AI Coaching and Webhooks. There is a 9-seat minimum, and final pricing is provided on request. Paid plans have no dial limits; the free trial is capped at 500 dials.
How long does it take to get up and running?
Orum states most teams are live in days, not weeks. Its onboarding team handles setup, integrations and rep training, and customers get ongoing CSM support, live chat and a help centre afterwards. Buyers should still plan time for CRM and SEP mapping and for rep enablement on the coaching workflows.
What integrations and calling coverage does Orum support?
Orum integrates with leading CRMs (Salesforce, HubSpot), sales engagement platforms (Outreach, Salesloft, Gong Engage, Apollo) and Slack, plus webhooks for custom workflows. Calling is supported into the US, Canada and 160+ international countries and regions, with availability depending on your plan.
Can Orum help remote or distributed sales teams?
Yes. Orum is built for distributed teams, with a virtual sales floor, rooms, spotlighting, achievements, live listening and Slack integration so remote reps and managers share one working environment. International coverage is plan-dependent.