ROLLER
All-in-one cloud venue management software for attractions — bookings, POS, memberships and reporting in one platform
By ROLLER · 4.0/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Attractions and family entertainment venues selling timed-entry tickets, parties and memberships
- Multi-venue operators wanting one platform for online checkout, POS and reporting
- Venues replacing separate ticketing, POS, waiver and membership tools
- Growing attractions adding mobile F&B ordering, cashless wallets and self-serve kiosks
Ideal size: 20–200 venue staff people · Growing single- or multi-site attractions operator with dedicated operations and marketing staff
Not for
- Hotels, resorts or restaurants without ticketed attractions
- One-off event or festival ticketing with no year-round venue operation
- Operators unwilling to manage POS/kiosk hardware and per-device licences
- Teams needing bespoke development with no internal technical resource
Value metrics scorecard
Time-to-Value
About 2–6 weeks depending on venue size
~30 days to first production value
Total Cost of Ownership
On request
Quote-based plans (Lite, Pro, Premium, Enterprise) billed in USD, AUD, GBP, EUR or CAD; no list prices published; usage fees billed monthly in arrears
Implementation Friction
3/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Device-based licences: 2 POS/SSK (Lite), 6 (Pro), 10 (Premium), unlimited (Enterprise); extra devices charged
Add-on costs
- Implementation services and dedicated training/implementation manager
- Guest Experience Agent (AI-powered 24/7 guest support)
- Mobile check-in app
- Waivers
- Loyalty
- Advanced Channel Management (OTA connections)
- HQ multi-venue management
- ROLLER Karting
- Transactional SMS (fees apply)
- APIs and webhooks
- ROLLER Capital funding
- Additional POS/SSK device licences
Company & support
Who is behind ROLLER, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhoneAll plans
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsAll plans
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- Phone calls answered in 60 seconds or less; 95% customer satisfaction score
24/7 global phone lines for the Americas, Europe and Asia Pacific, plus help desk tickets, Help Center, in-app resources and Academy training videos. Implementation and training packages are paid add-ons.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where ROLLER sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- ROLLER
- Prismm
- RMS Cloud
- Conversica
- Ventrata
- Tripleseat
Add or change companies
Up to 10 companies including ROLLER. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What ROLLER ships in AI, and what it asks of your ecosystem.
AI features shipped
Guest Experience Agent is an AI guest-support agent that answers enquiries, assists bookings and responds 24/7; ROLLER iQ provides operational insights and automation; smart dunning uses machine learning to recover failed membership payments. The vendor does not name any underlying model or state customer-data training terms.
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Paid add-on
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
ROLLER is cloud-based venue management software for attractions — family entertainment centres, trampoline and water parks, bowling, karting and multi-site operators. It unifies online checkout, POS and self-serve kiosks, bookings and capacity management, memberships, waivers, payments, marketing, loyalty and reporting. More than 3,500 venues use it, handling 8M bookings a month. Pricing is quote-based across Lite, Pro, Premium and Enterprise plans with device licences and paid add-ons; 24/7 global support is included.
Frequently asked questions
How long does it take to go live on ROLLER?
ROLLER states that launch time depends on the size of your venue and the complexity of your offering, and that it can move as fast as you need. Implementation services and a dedicated training and implementation manager are available as a paid add-on.
Is there a free trial?
Yes. ROLLER offers a 14-day free trial. The vendor can pre-populate example products for you, or you can create them from scratch.
How is ROLLER priced?
Plans are Lite, Pro, Premium and Enterprise, quoted in USD, AUD, GBP, EUR or CAD. Pricing is quote-based, with device-based POS/kiosk licences (2, 6, 10 or unlimited), extra-device charges and paid add-ons such as implementation services, the Guest Experience Agent, mobile check-in, waivers and loyalty. Usage fees, where applicable, are billed in arrears on the 5th of each month, separate from merchant processing fees.
What support is included?
Global 24/7 support with phone lines for the Americas, Europe and Asia Pacific, help desk tickets, a Help Center, contextual in-app resources and Academy training videos. Phone calls are answered in 60 seconds or less. The Enterprise plan adds a dedicated Customer Success Manager.
Does ROLLER integrate with our existing tools?
Yes. ROLLER provides pre-built integrations plus APIs and webhooks. Named partners include QuickBooks, Klaviyo, Campaign Monitor, When I Work, Trengo, Klook, Attractions.io, Intercard and Fresh KDS. The vendor notes that some integrations may incur additional access charges.
What AI does ROLLER include?
The Guest Experience Agent is an AI-powered guest support agent that answers enquiries, assists bookings and responds 24/7, sold as a paid add-on. ROLLER iQ provides operational insights and automation, and advanced dunning uses machine learning to recover failed membership payments. ROLLER does not disclose which AI models it uses.