Yellowfin
AI-powered data exploration, embedded analytics and storytelling in a secure, governed environment.
By Yellowfin · HQ Austin, US · 4.5/5 Value-Position score (estimate)
Positioning guardrails
Best for
- ISVs and OEMs white-labelling dashboards and analytics inside their own product
- Business teams that want natural-language, self-service analytics without writing SQL
- Organisations that need cloud, on-premise or hybrid BI deployment
- Teams that want automated outlier alerts (Signals) and AI-written narrative reporting
Ideal size: 25–500+ users people · Product or data team with existing reporting infrastructure
Not for
- Buyers who need published self-serve list pricing before talking to sales
- Small teams looking for a cheap per-seat BI tool bought online in minutes
- Companies wanting a pre-built, vertical-specific analytics application
Value metrics scorecard
Time-to-Value
Under 2 weeks
~14 days to first production value
Total Cost of Ownership
On request
Quote-based: aligned utility (price per unit), revenue share on add-on analytics, or fixed price per server core. No public list price.
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Quoted user bands: <25, 25–100, 100–500, 500+.
Add-on costs
- Analytics Plus tier adds Yellowfin Signals automated business monitoring, priced on a named user, server or custom basis.
- Optional fully managed hosting service.
- Optional high-performance in-memory analytical database.
Company & support
Who is behind Yellowfin, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Austin, US
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsPlan not stated
- Community forumAll plans
- Help centre / docsAll plans
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Support Centre offers Docs, videos, Community and Code Assistant, plus Yellowfin University training and a seven-step ISV Quick Start programme. The Japan region routes support inquiries through a Zendesk portal.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Yellowfin sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Yellowfin
- Breathe
- Sales Cookie
- Duda
- Employee Navigator
- Capital on Tap
Add or change companies
Up to 10 companies including Yellowfin. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Yellowfin ships in AI, and what it asks of your ecosystem.
AI features shipped
Homepage documents AI NLQ (plain-language questions returning charts and graphs), a 'Tell Me About My Data' button that auto-writes insights and suggests charts, and AI-driven Signals that flag changes and outliers. No model provider, model key handling or AI logging is stated on the pages reviewed.
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Not recorded
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Yellowfin is an embedded analytics and BI platform from Yellowfin, headquartered in Austin, US. It combines dashboards and white-label embedding with AI features: natural-language querying, auto-written explanations, and AI-driven Signals alerts for outliers. Analytics embed via JavaScript API or secure iframes, and deployments run cloud, on-premise or hybrid. Pricing is quote-only, aligned to units, revenue share or server cores, with no published list price. The vendor claims go-live in under two weeks and offers a 30-day free trial.
Frequently asked questions
How long does it take to embed Yellowfin in our product?
Yellowfin says you can go live in under two weeks using its lightweight JavaScript API or secure iframes, compared with the 6–24 months it claims building BI in-house takes. The vendor also reports an ISV Quick Start programme for embedded partners.
What does Yellowfin cost?
Yellowfin does not publish list prices. Its pricing page offers three quote-based models: aligned utility (price per unit, matched to how you sell), revenue share on add-on analytics modules, or a fixed price per server core. Quoted user bands are under 25, 25–100, 100–500 and 500+.
Which AI capabilities does Yellowfin actually ship?
The vendor documents AI NLQ for asking questions in plain language and getting charts with no SQL, a 'Tell Me About My Data' feature that generates AI-written insights and suggested charts, and Signals, which surfaces changes and outliers through threshold alerts or AI-driven detection. Yellowfin does not state which models it uses or whether AI is billed separately.
Can we run Yellowfin on-premise or only in the cloud?
Both. The pricing page states you can self-manage your deployment on-premise or in the cloud, or take a fully managed service where Yellowfin is hosted for you. An optional high-performance in-memory analytics database can run on-premise, in the cloud or both.
What support and enablement is available?
Yellowfin runs a public Support Centre with documentation, videos and a user Community, plus Yellowfin University training courses and an ISV Quick Start programme. No support hours, SLA or published response time appear on the pages reviewed.