Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-Value~30 days (60-90 for B2B portals) (~30d)4–6 weeks (~30d)
Typical annual TCO$3,588/yr$24,000/yr
Starting price$348/yr$10,800/yr
Implementation feeNoneNone
Seat tiersNo seat tiers; plans are defined by trailing-12-month GMV caps and storefront limits rather than user countsNot seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction2/53/5
Friction meter
Best forB2C and B2B brands that need consumer storefronts and wholesale portals on one platform; Mid-market and enterprise retailers with complex catalogs, multi-storefront or multi-region needs; Teams that want open APIs and headless storefront options (Catalyst, Stencil, GraphQL) while keeping SaaS hosting; Merchants migrating from Shopify, WooCommerce, Salesforce or Magento; Businesses selling across Amazon, eBay, Walmart, Google, Meta and TikTokMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forVery early-stage sellers hunting the cheapest possible starter store; Core caps at $30K trailing-12-month GMV; Teams unwilling to live with GMV-based plan tiers and Open Payment Provider fees; Buyers who need deep native ERP, finance or manufacturing modules without third-party apps; Organizations requiring on-premise or self-hosted deploymentVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceIntegrationIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNot supportedNot supported
Google WorkspaceNot supportedNot supported
Microsoft 365Not supportedNot supported
SAPNot supportedNot supported
SlackNot supportedNot supported
MCP (Model Context Protocol)NativeNot supported
Compliance
SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
Founded2009 (17 yrs)2008 (18 yrs)
HeadquartersAustin, USPortland, US
PhonePlan not statedNot listed
EmailAll plansAll plans
Live chatAll plansNot listed
Support portal / ticketsNot listedNot listed
Community forumPlan not statedNot listed
Help centre / docsAll plansAll plans
Dedicated account managerEnterprise onlyNot listed
In person / on-siteNot listedNot listed
Support hours24/7Not recorded
Response timeNot statedNot stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsOfficial serverNot supported
AI featuresCopilot / assistant; Agentic workflowsAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
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