Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-Value~2 weeks after onboarding (~14d)4–6 weeks (~30d)
Typical annual TCO$0/yr$24,000/yr
Starting price$0/yr$10,800/yr
Implementation feeNoneNone
Seat tiers5 seats included in both Standard and Pro prospecting packagesNot seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction2/53/5
Friction meter
Best forB2B sales, marketing and revenue operations teams prospecting into Europe, the UK and North America; Teams of five or more sellers that need phone-verified mobile numbers and verified emails; Organisations that want CRM enrichment to keep Salesforce or HubSpot records complete and routable; Compliance-sensitive buyers needing GDPR/CCPA-aligned sourcing and global Do-Not-Call screening; Enterprise teams mapping complex buying groups across EMEAMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forBuyers who need a free or fully self-serve tier: pricing is quote-based; Consumer (B2C) contact data use cases; Teams with fewer than five sellers, where the vendor says value is lower; Companies wanting a publicly documented MCP or agentic integration todayVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceNativeIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNativeNot supported
Google WorkspaceNot supportedNot supported
Microsoft 365Not supportedNot supported
SAPNot supportedNot supported
SlackNot supportedNot supported
MCP (Model Context Protocol)Not supportedNot supported
Compliance
SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
Founded2015 (11 yrs)2008 (18 yrs)
HeadquartersNot recordedPortland, US
PhoneNot listedNot listed
EmailNot listedAll plans
Live chatPaid plansNot listed
Support portal / ticketsNot listedNot listed
Community forumNot listedNot listed
Help centre / docsNot listedAll plans
Dedicated account managerEnterprise onlyNot listed
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsNot supportedNot supported
AI featuresAI searchAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
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