Cognism
Europe's most trusted B2B data for growing pipeline.
By Cognism · 4.5/5 Value-Position score (estimate)
Positioning guardrails
Best for
- B2B sales, marketing and revenue operations teams prospecting into Europe, the UK and North America
- Teams of five or more sellers that need phone-verified mobile numbers and verified emails
- Organisations that want CRM enrichment to keep Salesforce or HubSpot records complete and routable
- Compliance-sensitive buyers needing GDPR/CCPA-aligned sourcing and global Do-Not-Call screening
- Enterprise teams mapping complex buying groups across EMEA
Ideal size: 5–500 sellers people · SMB to enterprise B2B revenue team with an existing CRM
Not for
- Buyers who need a free or fully self-serve tier: pricing is quote-based
- Consumer (B2C) contact data use cases
- Teams with fewer than five sellers, where the vendor says value is lower
- Companies wanting a publicly documented MCP or agentic integration today
Value metrics scorecard
Time-to-Value
~2 weeks after onboarding
~14 days to first production value
Total Cost of Ownership
On request
Quote-based. Sales prospecting sold as Standard or Pro packages; CRM Enrichment and Data-as-a-Service priced separately by usage. Credits model: one credit per contact revealed.
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
5 seats included in both Standard and Pro prospecting packages
Add-on costs
- CRM Enrichment add-on (also available standalone)
- Data-as-a-Service via API or bulk delivery
- On-demand mobile verification (Pro package)
Company & support
Who is behind Cognism, and how your team gets help once it is live.
Company
- Founded
- 2015 · 11 yrs in business
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatPaid plans
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsNot listed
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Pricing comparison lists live chat support and an account manager under Insights & Support for the paid Standard/Pro packages. No support hours, SLA or response time is stated on the vendor pages reviewed.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Cognism sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Cognism
- Everflow
- Better Proposals
- Swoogo
- GUIDEcx
- Orum
Add or change companies
Up to 10 companies including Cognism. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Cognism ships in AI, and what it asks of your ecosystem.
AI features shipped
Pricing pages list AI search, AI company research and an AI persona builder; the data pages describe AI/ML used for confidence scoring, email and mobile verification, DNC filtering and data-refresh prioritisation. No model provider or key-handling details are disclosed.
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Cognism is a B2B sales intelligence and data platform built for EMEA revenue teams. It supplies phone-verified mobile numbers, verified emails, firmographics, technographics and buying signals (hiring, funding, M&A, intent), plus CRM enrichment and Data-as-a-Service via API or bulk delivery. Compliance-first: GDPR/CCPA-aligned sourcing, DNC/TPS screening, ISO 27001/27701 and SOC 2 Type II. Pricing is quote-based with Standard and Pro prospecting packages (5 seats) and a credit model; 4,000+ customers.
Frequently asked questions
How is Cognism priced?
Pricing is quote-based and tailored to your product, team setup and usage. Sales prospecting comes in Standard and Pro packages that include five seats; CRM Enrichment and Data-as-a-Service are priced separately by subscription, records and delivery method. Cognism uses a credits model where one credit is consumed each time a contact record is revealed, and the record stays usable for the rest of the contract unless the contact changes jobs.
How quickly can we get value?
After initial onboarding the vendor says teams can start building target lists immediately, and buyers typically build lists, personas and enrichment within the first weeks. One customer reported ROI in about eight weeks from intent data and direct dials, and one deal could cover a year of subscription. Longer value (signals, enrichment, DaaS pipelines) depends on how quickly your CRM and data workflows are wired up.
Is Cognism compliant with GDPR and other privacy rules?
Cognism states its global database complies with GDPR, UK GDPR and CCPA, that it is certified for ISO 27001 and ISO 27701, and attested for SOC 2 Type II in security and availability. It scrubs its telephone data against multiple Do-Not-Call and TPS registries. Note that for most services each party acts as an independent controller, so your own use of the data remains your responsibility and legal review is advisable.
Which systems does Cognism integrate with?
Native CRM integrations cover Salesforce, HubSpot, Pipedrive, Bullhorn and Microsoft Dynamics, with two-way HubSpot sync and Salesforce CRM Enrichment. Sales engagement integrations include Outreach and Salesloft, and Zapier connects thousands of other apps. Data can also be exported via CSV or delivered through the Data-as-a-Service API and bulk delivery, which requires a Prospecting seat for API access.
What is Cognism strongest at?
European coverage. The vendor positions itself as the sales intelligence platform fluent in Europe, emphasising phone-verified mobiles, decision-maker coverage with director-level and above contacts refreshed every 30 days, and compliance-first sourcing. Customers frequently cite data quality for EMEA prospects versus US-centric alternatives.