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Side-by-side compare

Up to 3 solutions, scored on the same value metrics.

HoneyBook Inc. logoHoneyBook

HoneyBook Inc.

4.5/5
Act-On Software logoAct-On

Act-On Software

3.8/5
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueAbout a week with free file setup (~7d)4–6 weeks (~30d)
Typical annual TCO$588/yr$24,000/yr
Starting price$348/yr$10,800/yr
Implementation feeNoneNone
Seat tiersStarter: 1 user; Essentials: up to 2 team members; Premium: unlimited team membersNot seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction1/53/5
Friction meter
Best forService-based small businesses — photographers, event professionals, consultants, coaches and designers — that want CRM, proposals, contracts and invoicing in one place; Solopreneurs who want to replace 5+ paid tools (forms, scheduling, e-signature, invoicing, task tracking) with a single subscription; Small teams of roughly 2–10 people that want a shared client portal, automations and QuickBooks Online sync without an enterprise CRM; US, UK, Canada and Australia based businesses that value guided onboarding and free conversion of existing client documentsMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forEnterprises needing deep customisation, granular governance or complex multi-entity approval workflows; Businesses outside HoneyBook's supported country list; Companies with no client-project motion, such as product or e-commerce businesses; Teams that run a classic B2B sales pipeline with quotas, territories and forecastingVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box

Stack fit matrix

SalesforceNot supportedIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNot supportedNot supported
Google WorkspaceIntegrationNot supported
Microsoft 365IntegrationNot supported
SAPNot supportedNot supported
SlackIntegrationNot supported
MCP (Model Context Protocol)Not supportedNot supported

Compliance

SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

Founded2013 (13 yrs)2008 (18 yrs)
HeadquartersSan Francisco, USPortland, US
PhonePlan not statedNot listed
EmailPaid plansAll plans
Live chatPaid plansNot listed
Support portal / ticketsNot listedNot listed
Community forumPaid plansNot listed
Help centre / docsAll plansAll plans
Dedicated account managerNot listedNot listed
In person / on-siteNot listedNot listed
Support hours24/7Not recorded
Response timeNot statedNot stated

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsNot supportedNot supported
AI featuresCopilot / assistant; Predictive analytics; Document processingAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Typical annual cost × Time-to-value

$410/yr$1k/yr$4k/yr$11k/yr$34k/yr5d12d19d25d32dAnnual TCO ← betterDays to value better →Quick & CheapQuick & PriceySlow & CheapSlow & Pricey

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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