Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueSame day with the free plan (~1d)4–6 weeks (~30d)
Typical annual TCO$0/yr$24,000/yr
Starting price$0/yr$10,800/yr
Implementation feeNoneNone
Seat tiersMinimum 3 seats on team plans; 5+ on Enterprise. Full Access and Analyst seat types.Not seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction1/53/5
Friction meter
Best forTeams that need fast, self-serve customer, employee or market feedback without IT involvement; HR and CX teams running recurring NPS, engagement and CSAT programmes; Organisations that must route feedback into Salesforce, HubSpot, Slack, Teams, Power BI or Tableau; Product and marketing teams validating pricing, messaging and roadmap ideas with survey dataMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forBuyers who need published per-seat list pricing before they can budget; Research teams needing fully bespoke, services-heavy custom research platforms; Companies whose survey volume regularly blows past plan response caps; Teams looking for a survey vendor with a documented MCP/agent server todayVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceIntegrationIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotIntegrationNot supported
Google WorkspaceIntegrationNot supported
Microsoft 365IntegrationNot supported
SAPNot supportedNot supported
SlackIntegrationNot supported
MCP (Model Context Protocol)Not supportedNot supported
Compliance
SOC 2 Not listed Not listed
ISO 27001 Listed Not listed
GDPR Not listed Not listed
HIPAA Listed Not listed
FedRAMP Not listed Not listed
ISO 42001 Not listed Not listed
IAPP AIGPnamed staff Not listed Not listed
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
Founded1999 (27 yrs)2008 (18 yrs)
HeadquartersSan Mateo, USPortland, US
PhoneEnterprise onlyNot listed
EmailNot listedAll plans
Live chatNot listedNot listed
Support portal / ticketsNot listedNot listed
Community forumNot listedNot listed
Help centre / docsAll plansAll plans
Dedicated account managerEnterprise onlyNot listed
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsNot supportedNot supported
AI featuresNLP automationAgentic workflows; Predictive analytics; NLP automation
Built around AI?AI added to an existing productNot recorded
Trains on your dataNot recorded — ask the vendorNot recorded — ask the vendor
Runs onNot recordedNot recorded
AI pricingIncluded in the planNot recorded
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
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