SurveyMonkey
Self-serve survey and forms platform for customer, employee and market feedback
By SurveyMonkey Inc. · HQ San Mateo, US · 4.0/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Teams that need fast, self-serve customer, employee or market feedback without IT involvement
- HR and CX teams running recurring NPS, engagement and CSAT programmes
- Organisations that must route feedback into Salesforce, HubSpot, Slack, Teams, Power BI or Tableau
- Product and marketing teams validating pricing, messaging and roadmap ideas with survey data
Ideal size: 3-1,000 people · Any size; self-serve start, Enterprise governance for larger organisations
Not for
- Buyers who need published per-seat list pricing before they can budget
- Research teams needing fully bespoke, services-heavy custom research platforms
- Companies whose survey volume regularly blows past plan response caps
- Teams looking for a survey vendor with a documented MCP/agent server today
Value metrics scorecard
Time-to-Value
Same day with the free plan
~1 days to first production value
Total Cost of Ownership
On request
Per-seat subscription, monthly or annual. Free Basic tier; team plans need 3+ seats, Enterprise 5+. Responses above the plan cap cost $0.15 each.
Implementation Friction
1/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Minimum 3 seats on team plans; 5+ on Enterprise. Full Access and Analyst seat types.
Add-on costs
- Additional responses beyond the plan cap: $0.15 each
- SurveyMonkey Audience responses sold separately
Company & support
Who is behind SurveyMonkey, and how your team gets help once it is live.
Company
- Founded
- 1999 · 27 yrs in business
- Headquarters
- San Mateo, US
How you get support
- PhoneEnterprise only
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Help centre available to all plans. Phone support is listed on the Team Premier tier; Enterprise adds Customer Success access and premium onboarding. Support hours and SLAs are not published on the pages reviewed.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where SurveyMonkey sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- SurveyMonkey
- Olark
- ClickMeeting
- StreamYard
- Pearl
- SignNow
Add or change companies
Up to 10 companies including SurveyMonkey. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What SurveyMonkey ships in AI, and what it asks of your ecosystem.
AI features shipped
The AI page and pricing page describe AI-assisted survey and form generation plus 'Analyze with AI' and Thematic Analysis for open-text responses. No source names an MCP server, model providers, BYOK, or AI-specific audit logging.
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Included in the plan
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
SurveyMonkey is a self-serve online survey and forms platform used for customer experience, employee engagement, market research and event feedback. Founded in 1999 and headquartered in San Mateo, it offers a free Basic tier plus per-seat team plans with unlimited surveys and a capped response allowance. More than 200 integrations push feedback into Salesforce, HubSpot, Slack, Teams, Power BI and Tableau. Its Security Statement reports ISO 27001 certification and HIPAA compliance on Enterprise, and AI features assist survey creation and response analysis.
Frequently asked questions
How quickly can we get value from SurveyMonkey?
It is self-serve: you can create an account free and publish a first survey the same day. Team plans require a minimum of three seats, and Enterprise adds premium onboarding, SSO and Customer Success access, which lengthens rollout but is not mandatory for a first deployment.
How is SurveyMonkey priced?
Pricing is per seat, billed monthly or annually, with a three-seat minimum on team plans and five or more on Enterprise. Plans carry an annual response allowance, and responses beyond the cap are charged at $0.15 each. SurveyMonkey Audience responses are sold separately. The vendor does not publish per-seat list prices on its pricing page, so a quote is required.
Is SurveyMonkey secure and compliant enough for regulated work?
The Security Statement reports ISO 27001 certification, HIPAA compliance for the Enterprise product, and PCI DSS 4.0 for SurveyMonkey, Wufoo and SurveyMonkey Apply. Data is encrypted at rest with AES-256 and in transit, hosted in SOC 2 accredited data centres with 24x7 physical monitoring, and Enterprise supports SSO, user controls and US, Canada or EU data residency.
What integrations does SurveyMonkey offer?
The vendor advertises 200+ integrations plus public APIs for custom builds. Salesforce, HubSpot, Slack, Microsoft Teams, Power BI, Tableau, Marketo and Zoom are covered, but Salesforce, Power BI, Tableau, Marketo and Zoom integrations are limited to Enterprise plans. AI connectors let users work with SurveyMonkey inside Claude and ChatGPT.
Does SurveyMonkey include AI features, and what does it cost?
AI-assisted survey and form building, 'Analyze with AI' and Thematic Analysis appear as included features on Team Advantage and higher plans rather than as a separate paid add-on. The AI page says the vendor uses AI to speed up building and analysing feedback. No source documents a bring-your-own-model option, an MCP server, or AI-specific audit logging.