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Side-by-side compare

Up to 3 solutions, scored on the same value metrics.

Userpilot logoUserpilot

Userpilot

4.6/5
Act-On Software logoAct-On

Act-On Software

3.8/5
ROI categoryrevenue velocityrevenue velocity
Time-to-Value1–2 weeks (no-code) (~14d)4–6 weeks (~30d)
Typical annual TCO$10,188/yr$24,000/yr
Starting price$3,588/yr$10,800/yr
Implementation feeNoneNone
Seat tiersStarter 3 seats, Growth 15 seats, Enterprise unlimitedNot seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction2/53/5
Friction meter
Best forProduct, UX and customer-success teams that need to ship in-app onboarding, tours and adoption flows without engineering tickets.; PLG SaaS companies tracking activation, funnels, feature usage and drop-off with no-code analytics and session replay.; Teams that want to close the loop from user feedback (NPS/CSAT, AI sentiment and theming) to in-app action.; Support and CS leaders cutting ticket volume and 1:1 training with in-app resource centres and proactive guidance.; Companies that want product data queryable inside Claude, ChatGPT, Cursor or Copilot through Userpilot's MCP server.Midsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forTeams needing heavy custom enterprise data modelling, bespoke ETL or on-premise deployment.; Mobile-first products needing mature native mobile engagement today: mobile features are Growth add-ons and some are marked coming soon.; Organisations that require FedRAMP or ISO 27001 certification evidence.; Buyers expecting a perpetual free plan or usage-based free tier: paid pricing starts at $299 per month.; Businesses whose primary need is marketing-site testing, CMS or transactional email rather than in-product experiences.Very small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box

Stack fit matrix

SalesforceIntegrationIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotIntegrationNot supported
Google WorkspaceNot supportedNot supported
Microsoft 365Not supportedNot supported
SAPNot supportedNot supported
SlackIntegrationNot supported
MCP (Model Context Protocol)NativeNot supported

Compliance

SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

Founded2019 (7 yrs)2008 (18 yrs)
HeadquartersAustin, USPortland, US
PhoneEnterprise onlyNot listed
EmailAll plansAll plans
Live chatAll plansNot listed
Support portal / ticketsAll plansNot listed
Community forumNot listedNot listed
Help centre / docsNot listedAll plans
Dedicated account managerEnterprise onlyNot listed
In person / on-siteNot listedNot listed
Support hoursBusiness hoursNot recorded
Response timeWithin 1 business day for inquiriesNot stated

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsOfficial serverNot supported
AI featuresCopilot / assistant; Agentic workflows; Predictive analytics; NLP automationAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Typical annual cost × Time-to-value

$9k/yr$13k/yr$17k/yr$21k/yr$25k/yr13d18d22d26d31dAnnual TCO ← betterDays to value better →Quick & CheapQuick & PriceySlow & CheapSlow & Pricey

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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