BuiltWith
Technology lookup and sales-intelligence data covering 127,000+ web technologies.
By BuiltWith Pty Ltd · HQ Sydney, Australia · 4.0/5 Value-Position score (estimate)
Positioning guardrails
Best for
- B2B sales and growth teams building high-intent prospect lists from live technology signals, spend and lifecycle events.
- Market and competitive analysts tracking adoption across 127,000+ technologies, including AI agents and MCP servers.
- Investors and analysts validating technology trends with adoption data going back to 1985.
Ideal size: 10–500 people · Scale-up or enterprise with a dedicated sales, rev-ops or research function
Not for
- Teams that need contact-level firmographics and outreach sequencing without web-technology signals.
- Buyers who require published, transparent list pricing before they will evaluate a vendor.
- Companies looking for an all-in-one CRM or marketing automation suite rather than a data layer.
Value metrics scorecard
Time-to-Value
Same day via free signup, browser extension or API
~1 days to first production value
Total Cost of Ownership
On request
Self-serve free signup; paid Pro plans exist, but list prices are not published on the vendor site.
Implementation Friction
1/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Not published
Add-on costs
- None
Company & support
Who is behind BuiltWith, and how your team gets help once it is live.
Company
- Founded
- 2007 · 19 yrs in business
- Headquarters
- Sydney, Australia
How you get support
- PhoneNot listed
- EmailPlan not stated
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsNot listed
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
About page lists [email protected] as the contact address; no support hours, plan tiers or response SLA are stated.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where BuiltWith sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- BuiltWith
- Rewardful
- Manago AI
- Podium
- PayPal
- REVIEWS.io
Add or change companies
Up to 10 companies including BuiltWith. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What BuiltWith ships in AI, and what it asks of your ecosystem.
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
BuiltWith is a Sydney-based website technology profiler founded in 2007. It tracks 127,000+ internet technologies and 26M+ eCommerce sites, letting sales teams build high-intent lead lists from live tech signals while analysts use 20+ years of adoption data. Access is self-serve through a web app, browser extensions, APIs and MCP tools, with a free tier and paid Pro plans. Public pricing and compliance certifications are not published.
Frequently asked questions
What is BuiltWith used for?
BuiltWith profiles the technologies running on websites. Sales teams use it to build high-intent lead lists from technology signals, spend and lifecycle events pushed into their CRM; analysts and investors use it to track adoption across 127,000+ technologies and 26M+ eCommerce sites.
How much does BuiltWith cost?
The vendor offers a free signup and paid Pro plans, but no public price list is published on its site as of the sources reviewed. Budget must be confirmed with the vendor directly.
How quickly can a team get value?
It is self-serve: free signup, browser extensions, CRM integrations and API access mean first lookups and lead lists can be produced on day one, with no implementation project required.
Does BuiltWith support AI agents and MCP?
Yes. The vendor's home page states that engineering teams integrate directly with BuiltWith using its AI-ready APIs, MCP tools and developer SDKs, and that it tracks AI adoption such as agents and MCP servers.
Is BuiltWith SOC 2, ISO 27001 or GDPR certified?
No certification or compliance claim appears on its security or trust pages, so none is asserted here. Buyers with compliance requirements should request documentation from the vendor.
Where is BuiltWith based and how do we get support?
The company is headquartered in Sydney, Australia, and lists [email protected] as its support contact. Support hours, plan entitlement and response times are not published.