CleverTap
All-in-one customer engagement and retention platform that uses CleverAI to deliver live 1:1 personalization.
By CleverTap · HQ San Francisco, US · 4.2/5 Value-Position score (estimate)
Positioning guardrails
Best for
- B2C mobile-first brands that want analytics, segmentation and omnichannel campaigns in one platform
- Growth, CRM and lifecycle marketing teams optimizing retention and customer lifetime value
- E-commerce, subscription, fintech and gaming apps with large user bases
- Teams wanting AI-assisted content, send-time, channel and next-best-action decisions with marketer-set guardrails
Ideal size: 20–500 people · Scale-up with a data-literate growth or CRM team
Not for
- B2B sales-led organizations without a consumer app or large opted-in user base
- Teams looking for a pure CRM or sales-pipeline tool rather than engagement and retention
- Buyers who need fully public self-serve list pricing at enterprise MAU volumes, since Pro and Ultimate require a demo
- Organizations unwilling to manage usage-based CleverAI token and block top-ups
Value metrics scorecard
Time-to-Value
2–4 weeks
~30 days to first production value
Total Cost of Ownership
$12,000/yr
Starts at $1,020 · MAU- or data-point-based subscription; Core from $85/month for up to 5,000 MAU, billed monthly or annually
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
MAU tiers: up to 5,000 / 20,000 / 40,000 / 60,000 / 80,000 / 100,000 MAU, then 100,000+; plans are Core, Pro and Ultimate
Add-on costs
- CleverAI tokens and blocks (top-ups beyond starter allocation)
- WhatsApp and RCS messaging capacity
- Email Direct, SMS Direct and transactional messaging
- Product Experiences (Pro and Ultimate)
- Reminders (Pro and Ultimate)
- Promos and Rewards
- PII encryption and tokenization
- Automated audit-log exports for SIEM
- Data exports to AWS S3, GCP, Azure, Snowflake, Mixpanel, Amplitude, mParticle and Segment.io
- Zero Copy Segments, Pivots, Flows and advanced cohorts
Company & support
Who is behind CleverTap, and how your team gets help once it is live.
Company
- Founded
- 2013 · 13 yrs in business
- Headquarters
- San Francisco, US
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsPlan not stated
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Pricing page lists online/self-serve support and a debugger for lower tiers, plus support ticket channels, an AI-powered support assistant, onboarding and implementation support, a technical account manager, a dedicated CSM and quarterly business reviews higher up.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where CleverTap sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- CleverTap
- Hightouch
- Rapyd
- mParticle
- Okendo
- WorkOS
Add or change companies
Up to 10 companies including CleverTap. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What CleverTap ships in AI, and what it asks of your ecosystem.
AI features shipped
CleverAI spans Creator Agents for copy and images, a TesseractDB decisioning engine, IntelliTime, IntelliChannel, IntelliNode, Predictions, Recommendations, Segment and Analytics builders, and an AI-powered support assistant.
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Billed by usage or credits
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
CleverTap is an all-in-one customer engagement and retention platform for B2C brands: customer data and analytics, real-time segmentation, experimentation, personalization and omnichannel campaign orchestration across push, email, SMS, WhatsApp, in-app and web. Its CleverAI layer adds agentic journey automation, predictive segments, recommendations and AI-assisted content. Pricing is MAU-based, with Core from $85/month plus usage-based CleverAI tokens and blocks.
Frequently asked questions
What does CleverTap cost?
Pricing is based on monthly active users or data points. Core starts at $85 per month for up to 5,000 MAU and includes CleverAI starter tokens, with a 30-day free trial. Pro and Ultimate are demo-priced and add automated segmentation, send-time/channel optimization, agentic journey automation and predictive segments. AI capacity is metered in CleverAI tokens and blocks, which can be topped up.
How long does implementation take?
CleverTap offers a self-serve Core trial, guided migration and expert implementation support. Teams with a single app and standard events typically reach first production value in roughly two to four weeks; complex data-warehouse integrations, add-on channels and governance requirements extend this. Ask for a migration plan and onboarding support if you are replacing an incumbent platform.
Is CleverAI included in the plan or billed separately?
Each plan includes a pool of CleverAI tokens (600 on Core, more on Pro and Ultimate) and tokens do not expire. Token-powered capabilities such as copy, image and segment generation consume tokens; Recommendations and Predictions consume blocks. Extra tokens and blocks are purchased through your customer success manager, so AI usage scales with consumption.
Which compliance certifications does CleverTap hold?
The security page states CleverTap is compliant with GDPR, CCPA, SOC 2 Type II, ISO 27001 and HIPAA, and the pricing FAQ adds independent assessment against ISO 27017 and CSA STAR Level 2. Data is stored in localized AWS instances with encryption at rest, and audit reports, policies and controls are available through the Trust Portal.
Which channels can we engage customers on?
Push notifications, in-app messages, app and web inbox, web push and web pop-ups are core, with email, SMS and webhooks. WhatsApp, RCS, Product Experiences, Reminders, Google Ads, Facebook and TikTok and Promos and Rewards are add-ons or higher-tier features.
How does CleverTap fit our existing stack?
CleverTap advertises native integrations across attribution, analytics, CRM and CDP tools, API import/export, CSV and cloud-storage imports, and exports to AWS S3, GCP, Azure, Snowflake, Mixpanel, Amplitude, mParticle and Segment.io. Localized AWS instances and EventBridge support are available, mostly on higher tiers or as add-ons.