Cut+Dry
Modern eCommerce and sales enablement built for foodservice distribution, by foodservice people
By Cut+Dry · 4.0/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Foodservice distributors replacing phone, email and legacy ordering with a modern digital storefront
- Broadline and specialty distributors that need messy product data standardized and syndicated
- Distributors wanting integrated digital payments to cut DSO and manual cash application
- Sales teams that need customer, pricing and order activity centralized in one place
Ideal size: 50–500 employees people · Established distributor or manufacturer with an ERP and a digital growth mandate
Not for
- Consumer eCommerce or non-foodservice B2B sellers needing a generic storefront
- Distributors unwilling to integrate their ERP before launch
- Buyers who want published self-serve pricing or a free trial
- Restaurants seeking a standalone procurement tool without distributor participation
Value metrics scorecard
Time-to-Value
45–100 days (avg ~90) to launch
~90 days to first production value
Total Cost of Ownership
On request
Flat, quote-based SaaS subscription that scales with the business; no percentage-based order fees, no per-user fees and no additional fees
Implementation Friction
3/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Unlimited users and unlimited customers on every plan; no per-seat pricing
Add-on costs
- None
Company & support
Who is behind Cut+Dry, and how your team gets help once it is live.
Company
- Founded
- 2019 · 7 yrs in business
- Headquarters
- Not recorded
How you get support
We haven’t recorded support channels for Cut+Dry yet. Nothing here means unverified — not absent.
Market position
Where Cut+Dry sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Cut+Dry
- Paytronix
- BrightEdge
- Adyen
- invent.ai
- Daisy Intelligence
Add or change companies
Up to 10 companies including Cut+Dry. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Cut+Dry ships in AI, and what it asks of your ecosystem.
AI features shipped
Codify.ai normalizes foodservice catalog data and powers an agentic layer that routes tasks across proprietary and foundational models. No model vendor is named, no per-action AI audit export is documented, and AI pricing is not itemised. The AI page says customer data never trains anyone else's model, while the privacy policy permits using data to develop and train AI models.
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Not recorded
In your ecosystem
- AI connection
- Not supported
- Model key
- Vendor's key
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Cut+Dry is an eCommerce and sales enablement platform built specifically for foodservice distribution. It provides branded 24/7 digital ordering, normalized product data through its Codify.ai engine, integrated payments, sales CRM, targeted marketing, and delivery features such as proof of delivery, route monitoring and driver ETAs. Customers cite 18% revenue growth and roughly 90-day launches. Pricing is a flat, quote-based SaaS fee with unlimited users, no per-user or percentage-of-order fees, and no add-on charges. SOC 2 is claimed on its AI page.
Frequently asked questions
How long does Cut+Dry take to implement?
Cut+Dry states that average time to launch ranges between 45 and 100 days, depending on your ERP and the complexity of the integration, and that its team supports you from day one. One published customer, Y. Hata & Co., reports 90 days from contract to launch. Plan for data cleanup and ERP connectivity work before go-live.
What does Cut+Dry cost?
Cut+Dry does not publish list prices; you request a pricing overview and get a quote. It operates on a flat SaaS model that scales with your business, with no percentage-based order fees, no per-user fees and, per its pricing page, no additional or hidden fees. Every plan includes the full feature set, with unlimited users and customers.
Does Cut+Dry replace our ERP?
No. Cut+Dry connects live to your ERP, eCommerce, payments and CRM systems, reads current pricing and product data, enriches it and writes results back into the systems you already run. It is the customer-facing commerce and sales layer, not a replacement for ERP or accounting.
What AI does Cut+Dry actually ship?
Cut+Dry describes Codify.ai, its data engine since 2019, as the foundation for an agentic layer that dynamically routes tasks across proprietary and foundational models, with sandboxed agents and permission-scoped access. No model vendor is named, and no per-action AI audit export, BYOK option or separate AI price is published.
Is our data used to train AI models?
The AI page states that customer data is proprietary to your business and never trains anyone else's model, while the privacy policy permits using data for development, training and deployment of algorithms and AI models. Because these statements differ, treat training use as unresolved and confirm it contractually.
Which businesses get the most value?
Foodservice distributors and manufacturers with an ERP, fragmented product data and manual ordering are the core fit, along with multi-location restaurant operators buying from those distributors. Digital ordering, catalog syndication, payments and delivery proof all sit in one platform, with the strongest returns for high-frequency, multi-location accounts.