Emotive
SMS marketing platform for ecommerce brands, with a done-for-you team and a 5x ROI guarantee
By Emotive · 4.0/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Ecommerce brands that want two-way conversational SMS plus cart and browse-abandonment flows
- DTC and retail teams that need SMS revenue attributed alongside email and paid channels
- Brands that would otherwise hire an SMS agency — Emotive bundles a done-for-you TextPros team
- Shopify, Shopify Plus, BigCommerce, Magento and WooCommerce merchants
Ideal size: 5–50 people · DTC or omnichannel retail brand with an established SMS list
Not for
- B2B SaaS or non-ecommerce businesses without consumer mobile opt-ins
- Teams that only need email or push notification marketing
- Enterprises requiring on-premise deployment or FedRAMP-grade certification
- Businesses that want a purely self-serve DIY tool with no managed service
Value metrics scorecard
Time-to-Value
Under a week
~7 days to first production value
Total Cost of Ownership
$3,600/yr
Starts at $1,200 · Monthly platform fee tiered by SMS list size, plus per-message SMS/MMS fees; Starter is month-to-month with no minimum spend
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Tiers by list size: Starter under 2,000; Pro 2,000–5,000; Advanced 5,000–10,000; Enterprise over 10,000
Add-on costs
- SMS $0.015 and MMS $0.025 per message at Starter; SMS $0.01 / MMS $0.02 at Pro; SMS $0.008 / MMS $0.016 at Advanced
- Pro requires a $200 monthly minimum spend; Advanced requires a $400 minimum
- Dedicated copywriter from Pro; white-glove design, attribution tool and dedicated Slack channel at Enterprise
Company & support
Who is behind Emotive, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumPlan not stated
- Help centre / docsAll plans
- Dedicated account managerAll plans
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Starter includes support access, the help centre and a dedicated customer success manager; Pro adds a dedicated copywriter and Slack channel; Enterprise adds white-glove support. No support hours or response SLA are published.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Emotive sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Emotive
- GRIN
- Postscript
- Gorgias
- Loop Returns
- Rebuy
Add or change companies
Up to 10 companies including Emotive. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Emotive ships in AI, and what it asks of your ecosystem.
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Emotive is an SMS marketing platform for ecommerce brands. It combines two-way conversational messaging, flow automation, abandoned-cart recovery, multi-touch revenue attribution and the CartAI identity pixel with TextPros, a done-for-you team of SMS specialists. Pricing starts at $100/month plus per-message SMS/MMS fees, tiered by list size, with a 14-day free trial and a 5x ROI guarantee. Native integrations include Shopify, BigCommerce, Magento, WooCommerce, Klaviyo, Gorgias, Zendesk and Slack.
Frequently asked questions
How much does Emotive cost?
Plans are tiered by SMS list size: Starter is $100/month for lists under 2,000 with SMS at $0.015 and MMS at $0.025 per message; Pro is $200/month with a $200 minimum spend; Advanced is $300/month with a $400 minimum; Enterprise is custom above 10,000 subscribers. Messaging is billed per send on top of the platform fee, Starter contracts are monthly with no minimum spend, and a 14-day free trial is offered.
What is Emotive's 5x ROI guarantee?
Emotive advertises a 5x ROI guarantee on SMS spend and says it will meet or beat any competitor's price, including contract buyouts for competitors' agreements. The public pricing page does not spell out the qualifying conditions, so ask the vendor for the exact terms before signing.
Which ecommerce and marketing tools does Emotive integrate with?
The integrations page lists Shopify, BigCommerce, Magento and WooCommerce for order and segmentation data, Klaviyo, Mailchimp, ActiveCampaign and Bronto for email, Gorgias, Zendesk, Help Scout, Freshdesk and Re:amaze for service, plus Slack and Zapier for everything else. Some listings, including HubSpot, are marked coming soon.
How fast can we launch Emotive?
Emotive advertises one-click setup, a site signup modal that can be live in under three minutes, a 14-day free trial, and dedicated onboarding plus a customer success manager from the Starter plan. Most brands begin sending once their opt-in list and compliance steps are in place.
How does Emotive handle SMS compliance?
Emotive offers a Litigator Filter that automatically deletes phone numbers implicated in TCPA disputes or legal action, opt-in tracking, and an audit trail plus compliance documentation for brands facing TCPA complaints. Its security page describes AWS-hosted infrastructure but does not claim Emotive-held SOC 2 or ISO 27001 certification.
Does Emotive offer AI features or an MCP server?
Emotive's public pages describe CartAI as a first-party identification pixel for anonymous visitors, and the vendor explicitly promises human support rather than an AI bot. No AI feature set, model-key policy, AI audit logging or MCP server is documented, so buyers with AI governance requirements should validate directly with Emotive.