GoodData
Analytics, AI and agents on one governed data serving plane — embedded in your product or run in your cloud.
By GoodData · HQ San Francisco, US · 4.3/5 Value-Position score (estimate)
Positioning guardrails
Best for
- ISVs and SaaS teams embedding white-label analytics and AI in their own product
- Enterprises needing governed, multi-tenant analytics across large user populations
- Data teams that want a semantic layer plus agentic AI on one platform
- Companies needing cloud, on-prem or air-gapped deployment and data residency options
Ideal size: 50–1,000+ people · ISV or enterprise with data engineering and product teams
Not for
- Teams wanting a low-cost self-serve BI tool with a published list price
- Small businesses without engineering or data-modeling resources
- Buyers who need a free tier rather than a 30-day trial
- Analytics teams looking for packaged CRM or ERP-specific reporting apps
Value metrics scorecard
Time-to-Value
First use case in weeks
~30 days to first production value
Total Cost of Ownership
On request
Annual subscription. Professional is per-workspace (platform fee plus number of workspaces, unlimited users and data); Enterprise is custom use-case-based pricing. Quote on request.
Implementation Friction
3/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Unlimited users on all plans; Professional includes 1 environment, Enterprise 3
Add-on costs
- Additional AI query buckets beyond the tier allowance
- HIPAA and FedRAMP support on demand (Enterprise)
- Dedicated cluster, multi-region or self-hosted deployment on demand
Company & support
Who is behind GoodData, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- San Francisco, US
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsPlan not stated
- Community forumPaid plans
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- Under 1 hour for Severity Level 1 incidents (Enterprise), 99.5% uptime SLA
Standard support runs through GoodData community forums and Slack on Professional; Enterprise gets 24/7 multi-channel support, onboarding support and a dedicated customer success manager.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where GoodData sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- GoodData
- CaptivateIQ
- ManageEngine ServiceDesk Plus
- SPS Commerce
- ThoughtSpot
- Namely
Add or change companies
Up to 10 companies including GoodData. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What GoodData ships in AI, and what it asks of your ecosystem.
AI features shipped
Enterprise lists an AI assistant with 20+ analytics skills, dashboard and summarization copilots, custom agents and Agent Builder, anomaly detection, key driver analysis, forecasting and clustering, plus AI governance with usage analytics and observability.
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Billed by usage or credits
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Bring your own key
- AI usage audit
- Basic visibility
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
GoodData is an embedded analytics and AI platform combining BI dashboards, a semantic layer and agentic AI on one governed data serving plane. It runs as a fully managed SaaS on AWS or Azure, with self-hosted and air-gapped options, and suits ISVs and enterprises that embed analytics in their own products. Pricing is per workspace with unlimited users, quoted annually. Enterprise adds agent builder, MCP server, BYOLLM, 24/7 SLAs and a dedicated CSM. SOC 2 Type II, ISO 27001, GDPR and HIPAA are covered.
Frequently asked questions
How does GoodData price its platform?
GoodData does not publish list prices. Professional uses per-workspace pricing — a platform fee plus the number of workspaces, with unlimited users and data — and is aimed at small and medium companies. Enterprise is custom, use-case-based pricing for large companies and adds agent builder, AI governance, 24/7 SLAs, a dedicated customer success manager and a 99.5% uptime SLA. Plans are annual, so upgrades are possible but downgrades are not permitted before the contract ends.
Where can GoodData be deployed and where is our data hosted?
GoodData runs as a fully managed SaaS on AWS and Azure, with data centers in the US, EU, Australia, Canada, Singapore, India, Japan and the Middle East (several on demand). Enterprise adds dedicated clusters, multi-region deployment and, on demand, self-hosted and air-gapped deployment. Data is encrypted at rest and in transit, and workspace-based multitenancy controls support data isolation and residency requirements.
Does GoodData support MCP and agentic AI development?
Yes. The Enterprise plan lists an MCP Server with 30+ tools and A2A protocol support, alongside custom agents, Agent Builder, an AI assistant with 20+ analytics skills, dashboard and summarization copilots, AI memory and AI knowledge. GoodData describes open interfaces via SQL, MCP, A2A and SDKs (React and Python) on its Agentic Serving Plane, with governance and observability controls around what people and agents can access.
What security and compliance certifications does GoodData hold?
GoodData is SOC 2 Type II certified (since 2013, covering security, availability and confidentiality) and states ISO 27001 compliance with all Annex A controls implemented. It complies with GDPR and CCPA, states HIPAA compliance and will sign a BAA with customers. FedRAMP is not an authorization: the self-hosted deployment option is offered so organizations can meet FedRAMP requirements. HIPAA and FedRAMP support are listed as on demand for Enterprise.
What support is included with each plan?
Professional includes standard support through GoodData community forums and a Slack community, plus documentation and a support center. Enterprise adds 24/7 multi-channel support with guaranteed response times — under one hour for Severity Level 1 incidents — a dedicated customer success manager, onboarding support and a 99.5% uptime SLA, with the platform monitored 24x7x365.
Can we use our own LLM, and how are AI queries metered?
Enterprise lists BYOLLM alongside the platform's native inference, so you can point AI workloads at the model of your choice. All customers receive an AI query allowance based on their product tier; by default each user can run up to 30 AI queries per day under a Fair Usage Policy, and administrators can configure those limits. Additional buckets of queries can be purchased when the included allowance is not enough.