Holistics
Self-service AI analytics with a programmable semantic layer
By Holistics · 4.2/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Data teams that want one governed semantic layer feeding both AI answers and point-and-click dashboards
- Companies moving off Looker or Tableau who want analytics-as-code with Git version control
- Product teams embedding white-labelled dashboards and AI chat into their own application
- Organizations on Snowflake, BigQuery, Redshift or Databricks that need governed self-service
Ideal size: 10-500 people · Scale-up with a small data or analytics engineering team
Not for
- Teams wanting zero modeling effort or a purely no-code setup
- Companies that require on-premise deployment - Holistics is fully cloud-based
- Buyers with a sub-$1,000/month budget; Entry starts at $960/month
- Environments that depend on Oracle or Apache Druid as a data source today
Value metrics scorecard
Time-to-Value
About 2 weeks to first production dashboards
~14 days to first production value
Total Cost of Ownership
$12,000/yr
Starts at $9,600 · Per workspace with the first 10 users included; billed monthly or yearly, where yearly billing gives two months free. Add-ons for extra users and extra report blocks.
Implementation Friction
3/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
First 10 users included on every published plan; extra users $12.50-$18/month depending on plan and billing period. Embedded plans include unlimited dashboard viewers.
Add-on costs
- Extra user: $15/month billed monthly or $12.50/month billed yearly (Entry and Standard); SCS $18/month monthly or $15/month yearly
- Extra 100 reports: $120/month billed monthly or $100/month billed yearly (Entry plan only)
Company & support
Who is behind Holistics, and how your team gets help once it is live.
Company
- Founded
- 2015 · 11 yrs in business
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailAll plans
- Live chatAll plans
- Support portal / ticketsNot listed
- Community forumAll plans
- Help centre / docsAll plans
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Responds in minutes, not days (vendor support page)
Multi-channel support per the vendor: email, in-app chat, a dedicated Slack channel staffed by product and engineering, a community forum and extensive documentation, plus 60-minute onboarding calls and regular office hours.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Holistics sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Holistics
- Coalesce
- Esper
- Routable
- Employment Hero
- Wrike
Add or change companies
Up to 10 companies including Holistics. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Holistics ships in AI, and what it asks of your ecosystem.
AI features shipped
Holistics AI is in beta via a waitlist. It answers natural-language questions over the governed semantic layer, generates verifiable AQL instead of raw SQL, writes dashboard narrations, auto-documents models and fields, and supports agentic BI development with Claude Code, Codex or Cursor plus an embedded AI chat and an MCP server for external tools.
Your data & models
- Trains on your data
- Never trains on your data
- Runs on
- OpenAI
- AI pricing
- Not recorded
In your ecosystem
- AI connection
- Not supported
- Model key
- Vendor's key
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Holistics is a cloud BI and AI analytics platform built on a programmable semantic layer. Data teams define models and metrics once in code (AML/AQL) and version them in Git; business users then self-serve through AI chat or point-and-click exploration that reads the same governed definitions. It connects to Snowflake, BigQuery, Redshift and Databricks, ships white-label embedded analytics with per-tenant security, and exposes governed metrics to external AI tools via MCP. Plans start at $960/month ($800/month billed yearly) for the first 10 users.
Frequently asked questions
How is Holistics priced, and what does a typical plan cost?
Three published plans, billed monthly or yearly (yearly gives two months free): Entry at $960/month ($800/month yearly), Standard at $1,200/month ($1,000/month yearly) and Security Compliance Suite at $2,400/month ($2,000/month yearly). Each includes the first 10 users; Entry is capped at 100 reports while the higher plans are unlimited. Add-ons are extra users ($12.50-$18/month depending on plan and billing period) and extra 100-report blocks ($100-$120/month). Embedded Analytics and enterprise custom plans are quoted by sales.
What makes Holistics AI more reliable than a text-to-SQL assistant?
Holistics AI does not translate questions straight into SQL. It generates AQL against your governed semantic layer, so answers compose from metrics your team already defined and agree with your dashboards. The vendor states that every answer shows plain-language reasoning plus a compact, readable metric formula you can verify, that the AI asks clarifying questions instead of guessing when a term is ambiguous, and that multi-turn context is preserved for follow-ups such as root-cause analysis of a metric drop.
Which data sources and warehouses does Holistics connect to?
Supported SQL sources include Snowflake, Google BigQuery, Amazon Redshift, Databricks, MySQL, PostgreSQL, SQL Server, Amazon Athena, Amazon RDS, Amazon Aurora, ClickHouse, Presto, MariaDB and EnterpriseDB. CSV files and Google Spreadsheets are supported as non-SQL sources. Oracle, Qubole and Apache Druid are listed as not supported yet, with a waiting list. Holistics works directly against your database and states that it does not store your database data.
Can we embed Holistics analytics and AI inside our own product?
Yes. Embedded Analytics supports white-labelling, dynamic row-level permissions per tenant and unlimited dashboard viewers, and the Embedded AI Chat lets your customers ask natural-language questions inside your product, answered from the same governed metrics that power their dashboards. You can embed anything from a single dashboard to a full self-serve mini-BI experience. Embedded Analytics and custom plans are quoted individually rather than from the published per-workspace price list.
What happens to our data when we use the AI features?
Per Holistics' AI FAQ, modelling metadata is shared with third-party AI providers while AI features are used, those providers are not permitted to train their models on the data, and Holistics does not use customers' AI inputs or results to improve its own service. The platform also connects directly to your database rather than copying it in. Note that the AI FAQ states Holistics AI is in beta and asks customers to join a waitlist.
What support is included, and how fast is it?
Holistics lists email, in-app chat, a dedicated Slack channel staffed by product and engineering, a community forum and extensive documentation, plus 60-minute onboarding calls and regular office hours. The support page states responses come in minutes, not days, and quoted customers repeatedly praise responsiveness. Support is presented as one model across the published plans rather than tiered SLAs, and 24/7 coverage is not stated.