iubenda
GDPR, CCPA and LGPD compliance made simple: cookie banners, consent management, privacy policies, terms and accessibility in one platform.
By iubenda s.r.l. · HQ Milan, Italy · 4.5/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Small and mid-sized businesses, startups and agencies that need GDPR/CCPA-ready cookie banners, privacy policies and terms live quickly
- Marketing and web teams that want consent management wired into Google Consent Mode v2 and IAB TCF 2.2
- Multi-site and multi-language businesses that need legal documents in up to 27 languages
- Agencies and partners managing consent and privacy documents across many client websites
Ideal size: 1–200 people · Any stage with a public website or app; scale-up with marketing, legal ops or agency workflows
Not for
- Buyers who need deep privacy-engineering workflows such as large-scale DSAR automation rather than a website-first compliance toolkit
- Organisations whose primary need is security certification or AI governance tooling
- Sites with very high traffic that do not want pageview overage charges beyond their plan quota
- Companies wanting an in-house data team platform (warehouse, ETL, analytics) rather than a compliance layer
Value metrics scorecard
Time-to-Value
Same day (one-click setup)
~1 days to first production value
Total Cost of Ownership
$300/yr
Starts at $72 · Per-site subscription billed monthly or yearly (about 16% saving on yearly); free plan available; pageview overages charged
Implementation Friction
1/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
No per-seat pricing; each site plan covers a monthly pageview quota (25K Essentials, 50K Advanced, 150K Ultimate) with multi-user collaboration on paid plans
Add-on costs
- Extra pageviews: €0.05 per 1,000 views above quota
- Consent database: €5/mo per 1,000 consents
- Newsletter opt-in booster: €5/mo per 1,000 consents
- Accessibility plans sold separately (Lite from $7/site/mo; Custom powered by AccessiWay)
Company & support
Who is behind iubenda, and how your team gets help once it is live.
Company
- Founded
- 2011 · 15 yrs in business
- Headquarters
- Milan, Italy
How you get support
- PhoneNot listed
- EmailPaid plans
- Live chatPaid plans
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsPlan not stated
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Support is included on every paid plan (no add-on cost): live chat or email from real people, multiple languages, installation calls and practical guides. Agencies and larger teams get priority support; a 14-day risk-free trial applies to any plan.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where iubenda sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- iubenda
- Malwarebytes ThreatDown
- CrowdStrike Falcon
- Remote
- Osano
- RemoFirst
Add or change companies
Up to 10 companies including iubenda. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What iubenda ships in AI, and what it asks of your ecosystem.
AI features shipped
Pricing lists AI-powered alt-text generation for accessibility (20 on Lite, unlimited on Standard/Custom) and limited vs unlimited AI-powered support by tier. No AI analytics, agentic workflow or AI governance capability is described, and the homepage states its 27 language translations are not AI-generated.
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Included in the plan
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
iubenda is an Italian compliance platform (founded 2011, Milan) that generates privacy and cookie policies, terms and conditions, and cookie consent banners for websites and apps. It covers GDPR, ePrivacy, CCPA, LGPD and FADP, supports up to 27 languages, and ties into Google Consent Mode v2 and IAB TCF 2.2. Pricing is per site from about $6/month with a free plan, a 14-day refund window and support on all paid plans; accessibility tooling is sold as separate plans.
Frequently asked questions
Which privacy laws does iubenda cover?
iubenda covers the major global privacy regimes: EU GDPR, the EU ePrivacy Directive (Cookie Law), UK GDPR, US state privacy laws, Switzerland's FADP and Brazil's LGPD. Documents and consent flows are updated as regulations change, and geo-targeting shows the right consent settings by user location.
How long does implementation take?
The vendor describes one-click setup, automatic website configuration and simple integration with major CMSs, plus recurring site scans that flag new compliance issues. Most teams should have banners and documents live the same day; higher tiers add hourly scans, mobile SDK and detailed analytics.
What does iubenda cost?
Core plans run per site: Essentials at $5.99/month billed yearly (25K pageviews), Advanced at $24.99 (50K pageviews) and Ultimate at $99.99 (150K pageviews). A free plan exists, extra pageviews cost €0.05 per 1,000, and the consent database is €5/month per 1,000 consents. Accessibility plans start at $7/month.
Is support included or an add-on?
Support is included on all paid plans at no extra cost, delivered by live chat or email in multiple languages, with installation calls and practical guides. Agencies and larger teams get tailored plans and priority support.
Does iubenda protect my own customer data?
The vendor states that its solutions are hosted securely with strong encryption and access controls and aligned with standards such as ISO 27001. Buyers with strict data-processing requirements should review the vendor's privacy and data-processing documentation before signing.
Can I customise the look and cancel if it does not fit?
Yes. Tools can be styled to match site design and iubenda branding can be removed on paid tiers (full removal on Ultimate). Any plan can be tried for 14 days and refunded within 14 days of purchase or renewal.