Moz
SEO Software for Smarter Marketing
By Moz · HQ Seattle, US · 4.2/5 Value-Position score (estimate)
Positioning guardrails
Best for
- In-house SEO teams tracking rankings, backlinks and site health across many campaigns
- Agencies managing organic search and client reporting at scale
- Brands monitoring visibility and sentiment inside AI answers (GPT, Gemini, Google AI Mode, Perplexity)
- Multi-location businesses managing local listings and reviews with Moz Local
- Enterprise SEO teams needing daily, large-scale rank tracking via STAT
Ideal size: 2–200 (SEO, content and agency teams) people · Growth-stage or enterprise with a dedicated SEO/content function
Not for
- Teams shopping for paid-media, email or CRM automation rather than organic search
- Companies with no dedicated SEO owner or content workflow
- Buyers who want one all-in-one marketing suite from a single vendor
- Hobbyist single-site owners who only need free tools
Value metrics scorecard
Time-to-Value
Under a week (free trial, in-app onboarding)
~7 days to first production value
Total Cost of Ownership
$1,719/yr
Starts at $950 · Tiered subscription (Standard/Medium/Large) with included seats and quotas; monthly or yearly billing (yearly saves 20%); enterprise on request; a $49/mo entry-level single-site plan is also offered.
Implementation Friction
1/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
1 seat (Standard), 2 (Medium), 3 (Large); extra seats $49/mo each
Add-on costs
- Additional user seat: $49/mo per seat on any plan
- Additional AI Visibility Dashboard: $20/mo each
- Additional tracked prompts: $50/mo per 100 prompts
- Additional Campaign: $10/mo
- Additional 50,000 pages crawled: $15/mo
- Additional 200 tracked keywords: $20/mo
- Additional 10,000 keyword queries: $10/mo
- Additional 5 Keyword Lists: $25/mo
- Additional 5 Link Tracking Lists: $25/mo
Company & support
Who is behind Moz, and how your team gets help once it is live.
Company
- Founded
- 2004 · 22 yrs in business
- Headquarters
- Seattle, US
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumAll plans
- Help centre / docsAll plans
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- Same-day support from a real person (stated on Moz Pro plans)
Plan comparison lists 24/7 support for Standard, Medium and Large. Every Moz Pro plan includes Help Hub access, in-app onboarding tips and 24-hour online support. A free Moz Community account is available; no support phone line is stated.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Moz sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Moz
- Madgicx
- OptinMonster
- Unbounce
- Senja
- Refersion
Add or change companies
Up to 10 companies including Moz. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Moz ships in AI, and what it asks of your ecosystem.
AI features shipped
Sources describe AI search visibility work, not a vendor-supplied model or BYO-key option: AI Visibility Dashboards, tracked prompts across GPT, Gemini, Google AI Mode and Perplexity, AI Overviews by keyword, AI Content Briefs, AI Sentiment Analysis and AI Citations data. No source states which model powers Moz's own generation, so keyModel and auditLevel stay unknown.
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Moz, founded in 2004 as SEOmoz, is a long-established SEO platform spanning keyword and link research, rank tracking, site crawls and local listings. Moz Pro starts at $79/mo billed yearly ($950 first year), Medium is $143/mo ($1,719/yr) with Large at $239/mo, plus add-ons such as $49/mo extra seats. STAT covers large-scale daily rank tracking and Moz Local handles listings and reviews. Recent releases add AI search visibility dashboards, prompt tracking and AI content briefs.
Frequently asked questions
What does Moz Pro cost per year?
Standard is $79/mo billed yearly, shown as $950 for the first year, or $99/mo monthly. Medium is $143/mo yearly ($1,719 first year) and Large is $239/mo yearly ($2,868 first year). An entry-level single-site plan is available at $49/mo, and additional seats cost $49/mo per seat on any plan.
How quickly can a team get value from Moz Pro?
Moz Pro is self-serve: you can start a free trial and sign up online, set up campaigns that track a site plus three competitors, and begin collecting keyword, link and crawl data immediately. Every plan includes in-app and email onboarding tips and Help Hub guides, so most teams are working in days rather than a long implementation project.
Can Moz track how our brand appears in AI answers?
Yes. Moz Pro plans include AI Overviews by keyword, AI Visibility Dashboards, tracked prompts across GPT, Gemini, Google AI Mode and Perplexity, prompt suggestions, AI Sentiment Analysis and AI Citations data. Higher tiers add more dashboards and prompts, and AI Content Briefs are included at 2, 10 or 50 per month depending on plan.
Does Moz support multi-location local SEO?
Yes, through Moz Local, a separate product from Moz Pro. It manages business listings on Google, Facebook and other directories, handles review monitoring and responses, supports social posting, and reports on visibility, sentiment and presence for businesses with one location up to 10,000. Moz Pro customers sign up for Moz Local separately.
What support is included with Moz Pro?
The plan comparison lists 24/7 support for Standard, Medium and Large, and every Moz Pro plan includes 24-hour online support described as same-day help from a real person, plus Help Hub access and onboarding tips. A free Moz Community account is also available for limited access to MozBar, Keyword Explorer and Link Explorer.
Can we cancel or change plans later?
Yes. Moz states you may cancel your Moz Pro subscription or change plans at any time, no questions asked. You can also raise limits after signing up, for example $49/mo per extra user seat, $20/mo per extra AI Visibility Dashboard, $25/mo per additional 5 Keyword Lists and $15/mo per additional 50,000 pages crawled.