Oaky
Hotel upsell software purpose-built for hotel chains to maximize TRevPAR with personalized offers and effortless automation.
By Oaky B.V. · HQ Amsterdam, Netherlands · 4.5/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Multi-property hotel chains that need one standardized, scalable upsell strategy across brands and regions
- Revenue, distribution and front desk teams at 4- and 5-star hotels looking to grow TRevPAR beyond room rate
- Groups that want pre-arrival and at-check-in offers for upgrades, breakfast, parking, F&B and spa sold automatically
- Hotels already running a PMS that can support a two-way integration and frequent guest communication
Ideal size: 20–500 employees people · Multi-property hotel group with revenue management and a PMS in place
Not for
- Non-hospitality businesses with no guest stay or booking flow to upsell around
- Properties with no staff capacity to configure deals, segments and reporting
- Buyers who need published list pricing and a self-serve sign-up before talking to sales
- Teams looking for a full PMS, CRS or revenue management system rather than an upsell layer
Value metrics scorecard
Time-to-Value
About 2–6 weeks
~30 days to first production value
Total Cost of Ownership
On request
Quote-based subscription sold through a demo; no public list price on the vendor site
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Not listed
Add-on costs
- None
Company & support
Who is behind Oaky, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Amsterdam, Netherlands
How you get support
We haven’t recorded support channels for Oaky yet. Nothing here means unverified — not absent.
Market position
Where Oaky sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Oaky
- Asksuite
- Xola
- FareHarbor
- Hostaway
- Tripleseat
Add or change companies
Up to 10 companies including Oaky. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Oaky ships in AI, and what it asks of your ecosystem.
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Oaky is hotel upsell software for chains and independent properties, selling room upgrades and add-ons across the guest journey with personalized offers, guest segments, a 100+ deal library and two-way PMS integrations. Chain dashboards, revenue reporting and 25 supported languages let groups scale one upsell playbook across many hotels. Pricing is not published; buyers go through a demo, and the vendor cites 3,000+ hotel customers and large reported TRevPAR uplifts.
Frequently asked questions
What does Oaky actually do?
Oaky is hotel upsell software. It presents personalized room upgrades and add-ons (breakfast, parking, F&B, spa, early check-in, late check-out) to guests before arrival, at the front desk and during the stay, then reports the resulting upsell revenue. It is aimed at hotel chains that want a consistent upsell strategy across many properties, with a chain dashboard, guest segments, a deal library, translations into 25 languages and two-way PMS integrations.
How much does Oaky cost?
Oaky does not publish pricing on its website. The buying path is a demo request or a conversation with the sales team, so commercial terms are quoted per property or per group. Its terms page also states the service is free for hotel guests, who pay the accommodation provider directly. Expect a quote-based subscription rather than a self-serve list price, and validate the full cost including any onboarding or integration work.
How long does it take to go live?
Oaky markets an onboarding tool, a library of 100+ pre-built offers and two-way PMS integrations specifically to shorten launch, and describes going live quickly and easily. No implementation timeline or SLA is published, so plan for several weeks for the PMS connection, branded guest communications and deal configuration, then a pilot on one property before rolling out across the group.
Which systems does Oaky integrate with?
Oaky advertises two-way integrations with hotel PMS systems, OTA access so all guests can receive offers, and omni-channel guest communication, plus connections to other tools used by the hotel. The vendor site does not publish a named integration catalogue on the pages reviewed, so confirm the specific PMS, CRS and channel connections you need with Oaky before committing.
Is Oaky compliant with GDPR and SOC 2?
Oaky's security page lists GDPR and SOC 2 documentation alongside a data processing agreement, privacy policy and terms of service, and its privacy statement says personal data is handled in accordance with the General Data Protection Regulation. Oaky acts as a processor for accommodation providers. Ask for the current SOC 2 report and the DPA as part of procurement, and confirm retention and sub-processor details.
Does Oaky use AI?
Oaky's vendor pages do not describe AI features, and no AI model provider, model key arrangement or AI training statement is published. Personalization is presented as guest segments linked to a curated deal library that the hotel team configures, so treat AI capability as unproven until the vendor documents it and ask directly in the sales process.