Peek Pro
Booking software and marketplace for tours, activities and experiences
By Peek Travel Inc. · 4.0/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Tour, activity and experience operators that want booking, payments, marketing and reviews in one system
- Attractions, museums and sightseeing companies that need online, mobile-ready ticketing
- Operators that want incremental consumer demand from a curated marketplace alongside their own channels
- Businesses that want their inventory discoverable inside AI assistants via Peek's remote MCP server
Ideal size: 10-200 people · Growing tour or activity operator replacing phone and manual bookings
Not for
- Hotels, restaurants or retailers with no bookable experiences to sell
- Buyers who need a published, self-serve price list before contacting sales
- Enterprises that require SOC 2, ISO 27001 or HIPAA evidence on the vendor's own site before procurement
Value metrics scorecard
Time-to-Value
About 4 weeks
~30 days to first production value
Total Cost of Ownership
On request
Not published on the vendor pages reviewed; commercial terms are handled by Peek sales
Implementation Friction
3/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Not stated on the vendor pages reviewed
Add-on costs
- None
Company & support
Who is behind Peek Pro, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailPlan not stated
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsNot listed
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
The about page directs customer support enquiries to a support email address; no phone, chat, portal, SLA or support hours are published.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Peek Pro sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Peek Pro
- Prismm
- RMS Cloud
- ROLLER
- Conversica
- Ventrata
Add or change companies
Up to 10 companies including Peek Pro. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Peek Pro ships in AI, and what it asks of your ecosystem.
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Peek Pro is Peek's booking and marketplace software for tours, activities and experiences. Operators use it to process payments, market their business, pull reporting and manage reviews, while the Peek consumer marketplace supplies demand. Peek says it has powered over $7 billion in experiences and claims operators grow revenue by more than 30% and cut costs by 40%. It also runs a free remote MCP server that lets ChatGPT, Claude, Gemini and Copilot query live availability and pricing.
Frequently asked questions
What does Peek Pro actually do?
Peek Pro is the operator-facing side of Peek: booking software plus a consumer marketplace for things to do. The vendor site describes software to process payments, market your business, pull reporting and manage reviews, supported by a marketplace of roughly 300,000 experiences. Peek states it has powered over $7 billion in experiences and that operators grow revenue by more than 30%, get 80% more reviews and reduce costs by 40%.
How much does Peek Pro cost?
Peek does not publish Peek Pro plan pricing on the pages reviewed, so budget must be confirmed directly with Peek sales. The only publicly stated price point is that the MCP server for AI assistants is a free service. Treat any cost model in your business case as an assumption until Peek provides a written quote.
Can Peek Pro connect to AI assistants?
Yes. Peek documents a remote MCP (Model Context Protocol) server at mcp.peek.com that it calls the travel industry's first. It is a free service that gives AI assistants access to experience listings with real-time availability and pricing, with setup instructions published for ChatGPT, Claude, Gemini and Microsoft Copilot. Peek states the MCP server does not collect or store personal information shared with your assistant.
Is Peek Pro suitable for small operators?
The software is aimed at tour, activity and experience businesses rather than large enterprises, and Peek describes being used by thousands of companies. Small operators should weigh the marketplace demand benefit against the effort of migrating inventory, pricing and availability, and confirm onboarding support and any implementation cost with Peek before committing.
What compliance certifications does Peek hold?
The vendor pages reviewed include no security, trust or compliance page and no SOC 2, ISO 27001, GDPR, HIPAA, FedRAMP or AI-governance claims either way. That is an absence of evidence, not a denial. Buyers with regulatory requirements should request Peek's security documentation, data-processing terms and sub-processor list directly before procurement.