Profound
AI marketing platform for winning brand visibility in ChatGPT, Gemini, Perplexity and other AI answer engines.
By Profound · 4.3/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Enterprise and mid-market marketing teams that need to track and grow brand visibility inside AI answer engines
- AEO/SEO content teams producing and optimizing pages at scale with agentic Agents
- Brands in competitive categories where AI assistants name competitors instead of them
- Companies that want AI-referred traffic, citations and sentiment measured in one place
Ideal size: 5–500+ marketers people · Mid-market to enterprise with an established content/SEO function
Not for
- Teams with no in-house brand, content or product context to feed an AI Marketer
- Buyers who need a published, fixed price list rather than custom Enterprise pricing
- Companies that only need classic keyword rank tracking for traditional search
- Organizations wanting a self-serve paid tier without a sales conversation
Value metrics scorecard
Time-to-Value
About a week (instant setup; 7-day trial)
~7 days to first production value
Total Cost of Ownership
On request
Free Trial plan; Enterprise is custom-priced. AI Marketer and Agents run on credits, with overage billing or usage pause at the allotment.
Implementation Friction
1/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Unlimited seats on both Trial and Enterprise
Add-on costs
- Additional AI Marketer credits beyond plan allotment (overage billing or usage pause)
- Custom prompt tracking plans and additional Answer Engines
- Agency Growth self-serve plan: 400 credits per month per client workspace
Company & support
Who is behind Profound, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailEnterprise only
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- 24-hour SLA with a dedicated specialist (Enterprise)
Support is Enterprise-only: the Trial plan lists no support. Enterprise options include email, a dedicated Slack channel, and a dedicated specialist with a 24-hour SLA. Public documentation and a status page cover integration setup.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Profound sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Profound
- Sinch
- Amplitude
- Mixpanel
- Ortto
- Hightouch
Add or change companies
Up to 10 companies including Profound. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Profound ships in AI, and what it asks of your ecosystem.
AI features shipped
The AI Marketer acts as an agentic teammate: it finds opportunities, drafts and stages content, builds launch kits, and runs reusable Agents with brand context. Answer Engine Insights, Prompt Volumes and citation/sentiment analytics analyze consumer prompts and AI answers across platforms.
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Basic visibility
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Profound is an AI marketing platform for winning visibility inside AI answer engines such as ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. Its AI Marketer pairs prompt, citation and sentiment analytics with brand context and agentic Agents that research, draft, optimize and stage marketing work. Enterprise pricing is custom and credit-based, with a free trial tracking 50 prompts daily for seven days.
Frequently asked questions
What does Profound actually do?
Profound helps marketing teams get work done for AI Search. It tracks how brands appear across AI answer engines, then uses an AI Marketer and reusable Agents to rewrite and stage content, run social and PR outreach, build launch kits from briefs, and measure AI-referred traffic and citations.
How is Profound priced?
There is a free Trial and custom-priced Enterprise. Agents consume credits; the self-serve Agency Growth plan includes 400 credits per month per client workspace, and additional credit thresholds require an Enterprise package. Both plans include unlimited seats. Trial tracks 50 unique prompts daily for 7 days across ChatGPT, Gemini and Google AI Overviews.
How long does implementation take?
Profound's FAQ states setup is instant. Agent Analytics connects through lightweight log-drain integrations such as Cloudflare workers or Logpush, Vercel, Fastly, Netlify, Akamai, Amazon CloudFront, Google Cloud CDN and a WordPress plugin. Trial users receive a recommended prompt set; Enterprise users can edit, disable or add prompts.
Which AI platforms does Profound track?
Enterprise covers up to nine Answer Engines, including ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews and Exa Search, plus ChatGPT Shopping at SKU level. Trial is limited to ChatGPT, Gemini and Google AI Overviews with one language and one region.
What support and security options are available?
Trial lists no support. Enterprise offers email, a dedicated Slack channel and a dedicated specialist with a 24-hour SLA, plus SSO/SAML and SCIM provisioning. Public documentation and a live status page are available to everyone. Confirm current security certifications directly with the vendor during procurement.