Amplitude
Make every release smarter than the last.
By Amplitude, Inc. · HQ San Francisco, US · 4.5/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Product and growth teams needing behavioural analytics, funnels, retention and cohorts
- Teams running A/B tests, feature flags and web experiments with causal measurement
- Organizations wanting AI agents and MCP to query product data from Claude, Cursor or ChatGPT
- Product-led SaaS and consumer apps with engineering resources to instrument events
- Companies wanting session replay, heatmaps, guides and surveys alongside product analytics
Ideal size: 20–500 people · Product-led growth teams with analytics and engineering support
Not for
- Teams looking for a full CRM, ERP or marketing automation suite
- Companies with no engineering capacity to instrument SDKs and maintain an event taxonomy
- Simple pageview-only web analytics on a very tight budget
- Organizations requiring FedRAMP or on-premise deployment
Value metrics scorecard
Time-to-Value
First events within minutes
~1 days to first production value
Total Cost of Ownership
On request
Event-based; Free plan includes 2M events/month; Plus starts at $0 with first 2M events free; Growth and Enterprise plans are custom-priced
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Unlimited seats on every plan, including Free
Add-on costs
- Session Replay volume add-ons
- Feature and Web Experimentation add-ons
- AI Feedback volume add-ons
- Guides & Surveys add-ons
- Extended data retention add-ons
- Professional services
Company & support
Who is behind Amplitude, and how your team gets help once it is live.
Company
- Founded
- 2012 · 14 yrs in business
- Headquarters
- San Francisco, US
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumAll plans
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- 1–2 business days depending on plan
Help Center for account and technical questions; community and education access; assigned account manager and customer success on Enterprise; professional services available.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Amplitude sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Amplitude
- Orum
- Sinch
- Loopio
- Profound
- Mixpanel
Add or change companies
Up to 10 companies including Amplitude. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Amplitude ships in AI, and what it asks of your ecosystem.
AI features shipped
Amplitude AI includes Global Agent, Specialized and Custom Agents, AI Feedback, Agent Analytics, AI Visibility, an AI Data Assistant and AI-based session summaries. Built-in AI uses models Amplitude selects and manages (AWS Bedrock, OpenAI, Google Vertex); customers can opt out. Agent activity can be audited, and the MCP server lets customers use their own AI clients and models.
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Either
- AI usage audit
- Full audit trail
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Amplitude is an AI-powered product analytics platform used by 5,200+ customers, including 30 of the Fortune 100. It combines product and marketing analytics, session replay, heatmaps, feature and web experimentation, guides and surveys, activation, AI Feedback and Agent Analytics in one platform with unlimited seats. A free plan covers 2M events/month; paid growth and enterprise plans are event-based and custom-priced. An official MCP server and AI agents let teams query behavioural data from Claude, Cursor and other AI tools.
Frequently asked questions
What does Amplitude cost?
The Free plan includes 2M events per month with no credit card and no time limit. Plus starts at $0 with the first 2M events free and scales by event volume. Growth and Enterprise are custom event-based plans. All plans include the full platform with limited volumes and unlimited seats, and expanded add-ons are priced as a percentage of the platform plan.
How long does implementation take?
Amplitude's documentation says teams can send a first event in under five minutes using the setup wizard or an SDK. Most teams see early value in days, while a full rollout with a governed event taxonomy and integrations typically takes weeks. Free, Plus, Growth and Enterprise all include AI agents and MCP.
Does Amplitude support AI and MCP?
Yes. Amplitude offers Global Agent, Specialized and Custom Agents, AI Feedback, Agent Analytics and AI Visibility, plus an official MCP server that connects to Claude, Claude Code, Cursor, ChatGPT, Codex, Lovable, Figma and other MCP clients. MCP is available on every plan including Free, subject to the AI tool's own account requirements.
Is Amplitude compliant with GDPR and HIPAA?
Amplitude states its platform is GDPR compliant, supports CCPA and other US state laws, and can sign a Business Associate Agreement for HIPAA. Customers can choose a US or EU data centre, and AI features are covered under BAAs. SOC 2 Type II and ISO 27001 certification are referenced for its AWS data centres rather than claimed directly for Amplitude.
Who should use Amplitude?
It suits product, growth, marketing and data teams at product-led companies that can instrument SDKs and maintain an event taxonomy. It is less suitable for teams wanting a CRM, ERP, marketing automation suite, or simple pageview-only web analytics.
Can we bring our own AI model?
Amplitude's built-in AI features use models Amplitude selects and manages, and customers cannot switch providers within those features. However, BYOK for LLMs is listed for Agent Analytics, and the MCP server lets customers connect their own AI clients and models so inference runs on infrastructure they control.