Semrush
The leading platform that unifies SEO authority and AI visibility
By Semrush Holdings, Inc. · 4.0/5 verified-buyer score
Positioning guardrails
Best for
- Marketing teams that want one platform for SEO, content, local, ads and AI-answer visibility
- Agencies managing search and AI visibility across many client domains and locations
- Brands tracking how often LLMs such as ChatGPT and Gemini cite them versus competitors
- Enterprise marketing orgs that need SSO, audit logs, API access and a dedicated account manager
Ideal size: 5–500+ people · Growth-stage to enterprise marketing organization with dedicated SEO ownership
Not for
- Companies with no in-house SEO or content capacity to act on the data
- Buyers looking for a free or low-cost single-purpose rank tracker
- Teams that cannot absorb an annual subscription plus per-user and reporting add-ons
- Product or engineering teams needing a general analytics or BI platform
Value metrics scorecard
Time-to-Value
1–2 weeks
~7 days to first production value
Total Cost of Ownership
$2,978/yr
Starts at $1,408 · Tiered subscription billed monthly or annually; limits set by websites monitored, keywords tracked and AI prompts; enterprise pricing is custom.
Implementation Friction
2/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
One user included per subscription; additional users from $45/mo. Enterprise includes unlimited projects with custom limits.
Add-on costs
- Additional users from $45/mo
- Lead Generation add-on $90/mo
- Base Report add-on $10/mo
- Pro Report add-on $20/mo
Company & support
Who is behind Semrush, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- Not stated
Pricing page: the free plan includes Help Center and basic onboarding; Semrush for Enterprise includes a dedicated account manager and Enterprise SLA with 24/7 support. No support phone line, email address or numeric response-time SLA is published on the pages reviewed.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Semrush sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Semrush
- Teamwork.com
- Anchor
- Qwilr
- LawPay
- Ignition
Add or change companies
Up to 10 companies including Semrush. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Semrush ships in AI, and what it asks of your ecosystem.
AI features shipped
Sources evidence natural-language chat over live Semrush data (MCP into ChatGPT, Claude, Gemini, Perplexity and coding assistants), prompt-level AI visibility tracking, AI content scoring and AI-generated report summaries. No source documents model hosting, BYOK or per-action AI audit logs, so those fields are left unknown.
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Semrush is a search marketing platform that unifies classic SEO with AI visibility. Keyword, backlink, traffic, content, local and advertising tools ship as tiered subscriptions from about $1,408 per year, with a free plan and custom enterprise pricing. An official MCP server brings live Semrush data into ChatGPT, Claude, Gemini and Perplexity, and the platform tracks how brands appear in AI answers. Best fit is marketing teams and agencies running SEO at scale.
Frequently asked questions
How much does Semrush cost per year?
Semrush is sold as subscriptions billed annually: SEO is $117.33 per month (about $1,408 per year), Starter covering SEO plus AI search is $165.17 per month (about $1,982 per year), Pro+ is $248.17 per month (about $2,978 per year) and Advanced is $455.67 per month (about $5,468 per year). A free plan covers one demo project and 10 reports per day. Additional users start at $45 per month and reporting add-ons cost $10–$20 per month. Enterprise pricing is custom.
Is there a free plan or a trial?
Yes. The free plan offers one demo project, 10 reports per day across tools, Help Center and basic onboarding, and AI visibility features, with no credit card required. Each paid tier can also be tried for free before subscribing. Subscriptions can be cancelled, upgraded or downgraded at any time unless you have custom terms under a signed agreement.
Does Semrush work with MCP and AI assistants?
Yes. Semrush ships an official MCP server that connects its dataset to ChatGPT, Claude, Gemini, Perplexity, Cursor, VS Code, Claude Code and custom agents with no code required. The MCP page states access is included in Semrush One and SEO Classic plans and is available to API users, and the pricing page lists MCP access from the Starter tier upward. Users ask questions in natural language and get answers backed by live Semrush data.
How long does implementation take and is there an onboarding fee?
Semrush is self-serve: sign up, connect a domain and start tracking within days, and no mandatory implementation fee is published. The free plan includes basic onboarding and Help Center access, so a small team can reach first value in roughly one to two weeks. Enterprise deployments add custom limits, custom integrations, SSO, governance and audit logs, so a larger rollout should be scoped with the vendor.
Can Semrush track brand visibility in AI answers?
Yes. AI Visibility tracks prompt-level visibility across large language models, AI market share against competitors, AI sentiment, custom prompt monitoring and AI visibility reports for any domain, with daily prompt limits rising from 50 on Starter to 200 on Advanced. Semrush also publishes an AI Visibility Index and a free AI search playbook. These are vendor claims, so buyers should validate coverage of the assistants and countries that matter to them.
What support and governance does Semrush offer?
The pricing page lists Help Center and basic onboarding on the free plan, and a dedicated account manager plus Enterprise SLA and 24/7 support on the Semrush for Enterprise plan. Enterprise also includes SSO, team governance and audit logs, custom integrations and API access. The MCP FAQ points users to a setup contact, but no named support email, phone line or response-time SLA is published on the pages reviewed.