Smoobu
All-in-one vacation rental management software: channel manager, PMS, booking engine and guest messaging in one platform.
By Smoobu · 3.8/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Vacation rental owners and property managers running single units up to large portfolios
- Hosts listing on Airbnb, Booking.com, Expedia and 100+ connected portals
- Operators who want to grow direct bookings with their own booking engine and website builder
- Small hospitality businesses (guest houses, campsites, farm stays) wanting centralized bookings and guest messaging
- Teams needing multi-user access, automated messaging and calendar sync to stop double bookings
Ideal size: 1–20 staff people · Independent host or small property management company scaling from a handful to 100+ units
Not for
- Large full-service hotels needing deep F&B, events and revenue-management suites
- Businesses with no short-term or vacation rental inventory
- US federal or highly regulated buyers requiring FedRAMP or similar certifications
- Operators looking for a permanently free tool with no per-unit subscription
Value metrics scorecard
Time-to-Value
Days to a couple of weeks, with free onboarding
~7 days to first production value
Total Cost of Ownership
$741/yr
Starts at $391 · Per-unit monthly subscription billed monthly, yearly (10% off) or two-year (20% off); Professional Flex carries a 0.9% booking fee, other plans are commission-free.
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Price scales with the number of units selected; additional units from €9.60/month; extra write-access accounts from €12/month; Teams Pro+ includes two write-access accounts.
Add-on costs
- Professional Flex plan: 0.9% booking fee per booking
- Additional units from €9.60 per month each
- Additional write-access accounts from €12 per month
Company & support
Who is behind Smoobu, and how your team gets help once it is live.
Company
- Founded
- 2014 · 12 yrs in business
- Headquarters
- Not recorded
How you get support
- PhonePaid plans
- EmailPaid plans
- Live chatNot listed
- Support portal / ticketsPlan not stated
- Community forumNot listed
- Help centre / docsNot listed
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Business hours
- Response time
- Not stated
Service Mo–Fr 09:00–13:00 and 14:00–18:00 CET, limited tickets-only service on Saturdays; Teams Pro+ adds prioritized customer support.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Smoobu sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Smoobu
- PriceLabs
- Rentals United
- Beyond
- Travefy
- Beds24
Add or change companies
Up to 10 companies including Smoobu. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Smoobu ships in AI, and what it asks of your ecosystem.
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Smoobu is an all-in-one vacation rental management platform: channel manager, PMS, booking engine, website builder and guest messaging. It syncs calendars across Airbnb, Booking.com, Expedia and 100+ portals to prevent double bookings, serving hosts, property managers, hotels, guest houses, campsites and farm stays. Plans start around €28–35 per month per unit, with no setup or onboarding fee, a 14-day free trial and free onboarding. Founded in 2014, Smoobu joined HomeToGo in 2021 and supports hosts in 120+ countries.
Frequently asked questions
What does Smoobu cost and how is it priced?
Smoobu is priced per unit per month. Professional Prepaid starts from about €28–€35/month for a single unit depending on billing term, Professional Flex starts around €29/month plus a 0.9% booking fee, and Teams Pro+ starts around €44–€55/month with a 0% booking fee. Yearly billing gives 10% off and a two-year commitment 20% off. Additional units start from €9.60/month and extra write-access accounts from €12/month. Operators with more than 20 properties can request a personalized quote.
Is there a setup, onboarding or implementation fee?
No. Smoobu states there are no setup or onboarding fees, and free onboarding is included. The product is entirely cloud-based with no software to download, and the 14-day trial needs no credit card, so most hosts can be running bookings within days rather than months.
Can Smoobu sync my calendars across Airbnb, Booking.com and Expedia?
Yes. All Smoobu plans can automatically connect and sync availability calendars from Airbnb, Booking.com, Expedia and over 100 booking portals through the channel manager, which the vendor positions as the way to eliminate double bookings. The platform also offers full API access and integrations with over 40 apps covering dynamic pricing, payments, online check-in, smart home, marketing and insurance.
How easy is it to switch from another PMS or channel manager?
Smoobu describes switching as effortless and provides a dedicated migration guide. Subscriptions can be changed at any time with changes taking effect at the next renewal, and cancellation requires 30 days' notice. A 14-day unrestricted Professional trial with no credit card lets teams validate the fit before committing.
What support is available and during what hours?
Email and phone support are listed on paid Professional plans, Teams Pro+ adds prioritized customer support, and users can open tickets through the support portal. Service hours are Monday to Friday 09:00–13:00 and 14:00–18:00 CET, with a limited tickets-only service on Saturdays and Berlin public holidays. No formal response-time SLA is published.
Does Smoobu use AI, and is my data used to train models?
The available vendor pages describe a channel manager, PMS, booking engine, website builder and guest messaging rather than AI features of the product itself. The privacy page names telli technologies GmbH as a sub-processor for AI-powered telephone services. No vendor page states whether customer data is used to train AI models, so that question should be confirmed directly with Smoobu before purchase.